Maybe you are a highly skilled, outgoing person. You may have sold cosmetics or home care products, creating the beginnings of a career from home. If you want to make marketing your career, then you might need to go to school and earn your bachelor’s degree and possibly even a master’s degree from an MBA Marketing program in one of the many business schools in the US. A business school or college can provide domestic or international students specialization options, professional development, introductions to corporate technology and digital or social media marketing, international business, and the required understanding of consumer trends necessary to find employment in the location or field of their choosing as a marketing manager. Employers are looking for MBA graduates and professionals with appropriate degrees that can bring leadership to their public project, new venture in big tech, and success to any other operations they are running.
What Can You Do with an MBA in Marketing?
While your outgoing personality, ability to convince others to buy products for their homes, and persuasiveness are all strong skills you will need, there’s still more you can learn. First, get the education you need, especially if you plan to become a marketing manager in the future. Schools are available across the US and can offer you as a student many opportunities to start moving your life and career in the direction you choose, whether that means you are consulting, report to the director, or are the director of your own department.
At the beginning of your marketing management career, your earning potential may gain you offers of $67,490 or more each year. Your average pay may be $131,180 and, at the 75th percentile, $178,690. This is quite a spread between the 10th percentile and the high salary of the 90th percentile. Your role is valuable, so your employer wants to see you stick with the company. Your bonuses begin to increase at this point, which is just one of the many benefits you can expect. As a senior marketing manager, your pay should have now increased enough so that it’s now around $97,700. As you log more time in a senior managerial role, your annual pay will go up to $120,000, then $140,000 at the 90th percentile.
The demand for marketing managers is based in the need for businesses and companies to set their services and products apart from all the other companies, as the market grows ever more crowded. These companies need talented, passionate marketing degree graduates. This is a field that attracts people who like the challenge of developing a full marketing concept and campaign strategy for their company’s products or services. However, marketing managers have to compete hard for these positions and may have quite a search before they find one that fits their needs. The more advanced education and real experience they have, the better positioned they are to be offered a position. Marketing managers determine the demand for a product, plan, direct, and carry out marketing campaigns and figure out what worked as opposed to what didn’t work. They'll likely also use the skills of an analyst to determine what is needed moving forward.
Here are just a few of the career options and annual marketing salaries available to graduates after they’ve completed their MBA in Marketing.
Works either independently or as part of a consulting firm to provide a range of marketing services to clients. Marketing consultants must have a thorough understanding of consumer behavior, data analysis, and purchaser motivation.
- Digital Marketing Consultant
- Marketing and Commerce Analytics Senior Consultant
- Influencer Marketing Consultant
- Marketing and Sales Implementation Consultant
- Primary Market Research Consultant
Public Relations Specialist
Manages and maintains the public image of clients by utilizing a wide range of methods and media. They are responsible for making sure the client’s reputation remains intact by interacting with the press and/or public on behalf of the individual or organization that employs them.
- Public Relations and Event Assistant
- Public Relations Managing Director
- Travel Account Manager
- Celebrity Publicist
- Company Spokesperson
- Media Guide Copywriter
Responsible for creating and implementing a brand strategy that fully resonates with the target market. Brand managers make sure brand integrity is maintained in every area across all products, services, and forms of media.
- Marketing Director
- Corporate Brand Manager
- Brand Development Manager
- Digital Brand Manager
- Brand Partnerships Manager
Marketing Insight Analyst
Uses customer and financial data to identify market trends and provide valuable insight to the organization that employs them. Marketing analysts often create reports from projections they’ve derived from quantifiable data.
- Director of Consumer Insight Analytics
- Lead Engagement Analyst
- Retail Marketing Analyst
- SEO Insight Analyst
- Strategic Planning Analyst
Social Media Marketing Manager
Manages social media accounts for brands and/or businesses. May be responsible for the creation, coordination, and implementation of content campaigns across many different social media platforms.
- Social Media and Content Coordinator
- Principal Social Media Developer
- Content Marketing Specialist
- Facebook Advertising Manager
- Social and Digital Media Specialist
- Social Media Strategist
Types of Marketing MBA Degrees
MBA in Digital Marketing
Average Salary: $68,251
Length: 18-24 months
In today’s technology driven world, many successful businesses are bringing their marketing strategies to the web.
Social media networking, pay per click advertising, sponsored content, and many other types of digital marketing strategies need to be developed and tailored to meet the needs of the business being promoted to the online community and general public, whether that is digital or actual services or a specific product. With an MBA in Digital Marketing, students will learn how to apply these integrated marketing strategies to real-world situations. Classes will delve further into studies on how business and marketing principles can be applied most effectively during the Tech Age as well as specialization, operations and business management, international business, business analytics, innovation, and professional communications within your industry.
Students will learn about the unique framework followed in the digital marketing world and the many ethical and financial challenges faced by businesses on a regular basis as markets and requirements change.
MBA in International Marketing
Average Salary: $89,000
Length: Two years
An MBA in International Marketing prepares students for a career in marketing on a global scale. Students will gain knowledge in foreign marketing techniques, global finance, global supply chains, and more.
After completing this MBA program, graduates can expect to find plenty of jobs on offer, both regionally and internationally. Governments, as well as global businesses and organizations, search for marketing managers, researchers, and members of corporate leadership to handle areas like managing customs and international finance.
Graduates with an MBA in International Marketing can also go on to have a lucrative career as a global marketing consultant once they graduate from business school with a master in business administration.
MBA in Marketing Management
Average Salary: $92,000
Length: 2 years
An MBA in Marketing Management gives graduates the background needed to implement and effectively run a large-scale marketing department. Topics studied are likely to include market research, consumer behavior, customer relations, entrepreneurial marketing, and more to ensure they have a well-rounded background in marketing. Graduates should expect to be hired rather than working in an internship position.
Professionals with an MBA in Marketing Management can expect to find work in the field easily in a wide range of industries. Any business who hopes to maintain a successful marketing department may find that a director with an MBA in Marketing Management is required to do the job right.
Sample Curriculum & Courses for Marketing
Students in online marketing MBA degree programs from a university or college can expect to enroll in some, if not all, of the following classes.
- Marketing Management:
In this core course, students will start learning how to create and carry out a complete marketing strategy within a company’s target markets. Students will gain a deeper understanding of what businesses have to gain by providing value to its customers as well as stakeholders. They’ll also learn the skills needed to apply the goals and strategies of marketing to realistic situations, such as customer targeting and segmentation, brand development, pricing, and public promotion.
- Marketing Strategy:
Here, students will further develop the skills needed to create and implement marketing strategies for companies and brands. This course will prepare students for challenges they’ll face in their marketing careers, which includes how to niche down their target markets, how to distribute resources across the greater marketing strategy, and other issues of strategy that marketers may find themselves facing in their future careers.
- Consumer Behavior:
This course addresses the basic ideas and principles behind what makes a customer tick, with the ultimate end goal of having a better grasp on how these ideas can be strategically implemented within the office of a marketing department. In this course, students are likely to study the inner workings of the purchaser, including psychological processes and how they affect marketing strategy.
- Marketing for Social Impact:
Given the state of the world and increasing support for positive initiatives each year, it’s becoming increasingly important to focus on creating a positive social impact when developing a marketing strategy for a corporation or firm.
Marketing leaders will need to understand the best methods for engaging with both current and potential customers to influence positive social effect. To do this, marketers enrolled in this course will learn strategies to impact the social behavior of their target audience, especially pertaining to the main concepts of public safety or interest.
- Entrepreneurial Marketing:
In this course, students will obtain a firmer understanding of how to succeed as future entrepreneurs, investors, or leaders in today’s startup culture.
The skills learned by students in this class should be equally relevant to both mid-sized and large companies that may be seeking a fresh way to promote financial growth. Students will gain info on how startup businesses and more established companies alike can apply entrepreneurial marketing as a large piece of their greater marketing strategy.
- International and Multinational Marketing:
Global marketing presents an entirely new set of challenges and regulations, but the reward for firms and businesses can be well worth the effort.
Because they work on a global level, marketers experience a greater reliance on the human and interpersonal aspects of marketing strategy. Relationships are of the utmost importance on such a large scale. Businesses find themselves facing the challenge of juggling two major marketing goals; promotion and stability in their current atmospheres, and expansion into new locations and markets.
In this course, students will learn how global relations and cultural diversity may affect the application of marketing strategy and principles.
How to Choose the Right Online Marketing MBA Program
Make Sure the Program is Accredited
Formal accreditation ensures that a marketing MBA program and the school that offers it passes academic muster. Look for a regionally accredited school to make sure you receive the best possible marketing education.
Identify your Must-Haves
It’s important to identify what your non-negotiables are when planning your academic career. Make a note of the characteristics or features your school must have in order to pare down an overwhelmingly large list of online MBA programs.
Consider Program Length
Depending on the program, it can take anywhere from ten months to four years to earn a marketing MBA once you've gained admission. Consider your goals, and decide what kind of program and course load will be the best fit for your needs.
Consider Program Cost
Online MBA programs are often more affordable in than traditional college campus settings, but you’ll still need to consider the program cost of tuition prior to enrollment. Apply for financial aid to find out what you’ll need to financially come up with in order to meet your goals.
Think About the Curriculum
An online marketing MBA program isn’t a one size fits all solution. Take your academic background and experience into consideration when researching programs to make sure you’re getting the best bang for your buck.
Research Faculty and Staff
A school is only as good as its faculty members. Make sure your prospective MBA program will be taught by respected professionals within the marketing and business fields.
Ask Lots of Questions
If you have questions when looking into online marketing MBA programs, don’t be afraid to ask! Even online universities have full-time staff members to answer all of your questions.
Who Should Consider Getting this Degree?
Good candidates for an MBA in marketing should possess as many of these qualities as possible.
- Strong Commitment and Focus
It’s not easy to obtain your marketing MBA, but it’s worth it. The students who excel in their MBA degrees have an unwavering commitment to their educations and future marketing careers. Consider why you want a marketing MBA, and how you’ll apply it to your career goals. Keeping your eyes on your career ambitions can help you to get the most out of your marketing MBA program.
- Sharp Communication Skills
To be successful in your marketing career, you’ll need to constantly be focused on honing your communication skills. Students who have already taken time to work on the effectiveness of their communication by creating a network with classmates and alumni will have a leg up going into their MBA program. Written skills are particularly important in an online marketing MBA program, since much of your classwork and communications will be by email or document.
- Great Self-Discipline
Self-discipline is an integral characteristic of a truly stellar MBA candidate. With an academic program as rigorous as an online marketing MBA, it’s important to remain on task and focused at all times. It’s easy to become distracted when you’re not in a traditional classroom environment with ongoing events to maintain your focus; self-discipline can go a long way when it comes to making sure you meet your career goals.
The ability to think outside the box can be incredibly useful to those in pursuit of a marketing MBA. In many cases, creativity can be the key to effective problem solving, which is a skill you’ll need to excel in your program. Marketers need to be able to come up with workable and innovative ideas on request in order to help their their firm or business meet their goals.
A solid sense of business and entrepreneurship is one of the factors that sets a great marketer apart from the rest. They’re committed to success, but not at the expense of ethical considerations. They are driven, motivated, and have the ambition that it takes to succeed in marketing. The end goal of marketing is the same as that of sales: persuasion. Innate entrepreneurs have the instincts needed to help their marketing department succeed.
Scholarships for Marketing MBA
GMAT Tutor Brightest Minds MBA Scholarship
$25000 award available to any student pursuing an MBA at one of 15 sponsoring business schools
LAGRANT Foundation Graduate Scholarships
$5000 award available to ethnic minority students who are working full time toward an MBA with a focus on marketing, public relations, or advertising.
Mary Elizabeth Lockwood Beneventi MBA Scholarship
$2000 award sponsored by the Daughters of the American Revolution, available to full time MBA students with a minimum GPA of 3.25.
Staver Law Group National Scholarship
$5000 award available to undergraduate and graduate students with a GPA of at least 3.0.
Tutor the People Pre-MBA Scholarship
$1000 award available to undergraduate business students planning to pursue an MBA upon graduation.
MBA Scholarships Essay Contest
$1000 award available to currently enrolled MBA candidates.