Masters in Marketing Online Degree Programs for 2022

Master's Degree in Marketing Career Options & Salary

Why Earn a Master’s in Marketing (MMkt)?


While you can get into marketing with an online or traditional associate or bachelor’s marketing degree, you’ll find it easier to work your way into management or department head positions with a master’s in marketing. You might even find that, with a master’s, you rate opportunities in the C-suites of larger corporations. An online master's degree will prepare you for the challenges associated with business management, which will pair well with a bachelor’s in the same field, business, or even finance. If you are looking to earn a master’s after gaining experience in the real world, you might even find that your experience translates into credit hours. Many schools offer credit hours to students for real world experience, especially those that offer business degrees. Make sure you check out all your opportunities, from both on-campus and online master's in marketing, in order to make sure you are getting everything you can out of your master's program.

Your courses, no matter what background you come from, will be the same. Here are just some of the subjects those looking to work as marketing managers or other high-level marketing professionals are likely to study in a Master of Science in Marketing.

  • Marketing Research/Market Research
  • Consumer Behavior
  • Marketing Strategy
  • Integrated Marketing Communications
  • Marketing Management
  • Global Marketing
  • Brand Management
  • Marketing Analytics

PROS

A master’s in this field is essential for any individual seeking a managerial, executive, or C-level position within the profession. In fact, the field is becoming so competitive that many companies require a marketing master’s degree or a master of business administration (MBA) focused on market research, marketing management, brand management, global marketing, etc. for any management position. At the moment, there are so many intricate aspects in the field, from marketing analytics to the constant changes in online search engine algorithms for page rankings, that only individuals with a higher degree are truly qualified to lead marketing teams and departments as marketing managers. With an online or traditional master’s degree, you will also be more qualified for positions over people with a bachelor’s degree, and you will be able to make a significantly higher salary than them. Such a degree will also make it possible to complete professional and organizational certifications that require you to have completed a master’s program and are seen as necessary continuing education for career advancement.

CONS

One of the biggest potential cons is the chance that you don’t make your investment in the degree back from salary increases. Some of the most prestigious marketing programs offer a master’s for $50,000 or more. According to the Bureau of Labor Statistics, the pay increase from a bachelor’s degree to a Master of Science in Marketing is an average of $12,000. If your job market does not pay well enough and you do not plan to move to a more competitive and higher-paying market, taking on $50,000 or more in debt may not be wise. Another potential drawback is the amount of time it takes to complete, particularly if you have full-time obligations to work, the community, or home. Many people find the balance to be too difficult and never complete the degree, even if they are taking the degree online. While the benefits of a master’s in this field are significant, you have to decide whether it is right for you.

Types of Online Degrees Available for Master's


What Online Marketing Master’s Degrees are Available?


Marketing is a hugely popular and competitive job market and, as such, colleges and universities have capitalized on the need for higher degrees. You will find both traditional marketing degrees and progressive online master’s programs that offer several degree options in less time, such as those with available concentrations in marketing research, marketing strategy and consumer behavior, or marketing communications. Some of these options are available through online learning platforms.

  • Master of Arts (MA) in Marketing:
    Because marketing is a creative field with social science influences, MA in marketing programs are available in some colleges and universities. You will likely focus more on communication, writing, content, visuals, and psychology than in other marketing master’s degree programs.
  • Master of Science in Marketing:
    A Master of Science in Marketing will place more importance on the technical and analytical aspects of marketing than an MA program. You will gain experience with marketing tools, critical thinking, data analysis, different types of strategies, and the program may require the completion of an internship before you can graduate.
  • Master of Business Administration (MBA) in Marketing:
    An MBA in Marketing is also referred to as an MBA with a marketing major, emphasis, concentration, or specialization. The title simply depends on the college or university and does not change the nature of the program in general. The difference between a Master of Science in marketing and an MBA in Marketing is that the MBA program provides a specialization in marketing with a greater emphasis on marketing management and high-level business concepts at the same time.
  • Master’s Degree in Marketing to MBA dual degree program:
    Today, as colleges and universities attempt to solidify a greater market share of those who seek a master’s degree in marketing, many higher learning institutions are beginning to provide a dual degree program that combines both a Master’s Degree in Marketing and an MBA in Marketing. These programs minimize the time and cost it would take to complete both degrees and provide you with the best of both programs as required by exceptional marketing professionals.

Admission Requirements


Most online marketing master’s degree programs will examine several aspects of your personal, academic, and professional life to determine your acceptance status. They will examine your bachelor’s degree GPA, whether or not you have any relevant work experience as a full-time employee or through an internship, your short-term and long-term goals, any community service and extracurricular participation, your communications skills, and your potential leadership capabilities. Some schools may even require the completion of a graduate school entrance exam with a minimum score to be determined by the program. Each college and university will have unique requirements. Often times, the more reputable the program the more stringent and grueling the application and admissions process. This is the same for online degrees; don't think that, just because you're planing to attend online, your admissions will be significantly less rigorous.

How long does it take to earn a Marketing Master’s?


The time it takes to complete an online master’s degree in marketing will greatly depend on the amount of time you are able to commit to the program each term. If you can dedicate yourself to a classroom-based, fast-paced program, you can complete a marketing master’s degree in as little as 10 months. The vast majority of marketing programs at this level take between one and two years. Online programs may take longer despite requiring fewer credits in some cases, particularly if you must dedicate most of your time to work, family, or your community. Keep in mind that regardless of the length of time it takes to complete a master’s degree, many employers will reimburse you for your continued education as long as you enroll in an accredited program from an approved college or university and maintain a certain GPA.

Potential Careers in Marketing with a Master’s


  • Director of Sales and Marketing:
    As a director of sales and marketing you will be responsible for executing product, service, and marketing development initiatives. It will be your job to think strategically in both the short-term and the long-term and to delegate responsibilities.
    Median Salary: $83,300
  • Social Media Marketing Manager:
    A social media marketing manager is responsible for the overall social media marketing campaigns, the execution of company directives, and the analyzing of those results. You must determine the efforts that work and those that do not.
    Median Salary: $52,600
  • Public Relations (PR) Director:
    A public relations director might work for a PR company, a corporation, a non-profit, a government entity, a sports team, start their own firm, or more. In this position, it is your job to establish relationships with influential sources to project the best image of your employer or client as possible.
    Median Salary: $85,900
  • Chief Marketing Officer (CMO):
    A CMO is becoming more and more commonplace in the business world. As a C-level executive, you will address the high-level issues of marketing strategies and initiatives. You will determine the message of the organization and the brand directives that are to be followed exactly.
    Median Salary: $174,000
  • Vice President (VP) of Marketing:
    As a VP of marketing, you are likely to be responsible for the spending and budgeting of the entire department. You might also spend much of your time reviewing the success and failures of campaigns and you must have a solid understanding of all marketing methodologies both traditional and digital.
    Median Salary: $148,600

Options to Advance


Marketing is one of the most competitive and necessary fields in business today due to the introduction of digital marketing. The most effective marketing strategies use psychology, which is the analysis of human behavior, as a basis for successful campaigns. If you wish to reach the highest levels of career aspirations in the marketing profession, you should complete a PhD or a doctorate. Such a degree will allow you to understand human behavior to the highest degree and ensure that you use psychological strategies ethically, legally and, respectfully. You will only succeed in this profession as long as you are following the rules of human decency and do not cross the line. A master’s degree, a PhD, or an alternative doctorate will help you learn how to keep within ethical and legal boundaries and to become an industry leader as a vice president or a chief marketing officer.

What are the Best Online Master's in Marketing College Programs?


1

Rutgers University-New Brunswick

  • Net Price:$17,835
  • Retention Rate:93%
  • Graduation Rate:84%
  • Total Enrollment:50,411
  • Undergrad Students:35,844
  • Graduate Students:14,567
  • Grads Salary:$78,800
  • Student-to-faculty:16:1
  • Rutgers University-New Brunswick
2

William & Mary

  • Net Price:$18,588
  • Retention Rate:93%
  • Graduation Rate:91%
  • Total Enrollment:8,939
  • Undergrad Students:6,236
  • Graduate Students:2,703
  • Grads Salary:$74,000
  • Student-to-faculty:11:1
  • William & Mary
3

Boston University

  • Net Price:$29,154
  • Retention Rate:92%
  • Graduation Rate:89%
  • Total Enrollment:32,718
  • Undergrad Students:16,872
  • Graduate Students:15,846
  • Grads Salary:$79,100
  • Student-to-faculty:10:1
  • Boston University
4

The University of Texas at Dallas

  • Net Price:$11,185
  • Retention Rate:90%
  • Graduation Rate:69%
  • Total Enrollment:28,669
  • Undergrad Students:21,187
  • Graduate Students:7,482
  • Grads Salary:$74,800
  • Student-to-faculty:25:1
  • The University of Texas at Dallas
5

Michigan State University

  • Net Price:$16,655
  • Retention Rate:91%
  • Graduation Rate:81%
  • Total Enrollment:49,695
  • Undergrad Students:38,491
  • Graduate Students:11,204
  • Grads Salary:$71,900
  • Student-to-faculty:16:1
  • Michigan State University
6

Indiana University-Bloomington

  • Net Price:$13,191
  • Retention Rate:91%
  • Graduation Rate:80%
  • Total Enrollment:43,064
  • Undergrad Students:32,986
  • Graduate Students:10,078
  • Grads Salary:$69,300
  • Student-to-faculty:16:1
  • Indiana University-Bloomington
7

Regis University

  • Net Price:$27,785
  • Retention Rate:73%
  • Graduation Rate:67%
  • Total Enrollment:6,310
  • Undergrad Students:3,197
  • Graduate Students:3,113
  • Grads Salary:$82,000
  • Student-to-faculty:11:1
  • Regis University
8

Molloy College

  • Net Price:$27,454
  • Retention Rate:88%
  • Graduation Rate:73%
  • Total Enrollment:5,115
  • Undergrad Students:3,510
  • Graduate Students:1,605
  • Grads Salary:$76,200
  • Student-to-faculty:10:1
  • Molloy College
9

The Pennsylvania State University

  • Net Price:$25,548
  • Retention Rate:87%
  • Graduation Rate:73%
  • Total Enrollment:89,816
  • Undergrad Students:74,446
  • Graduate Students:15,370
  • Grads Salary:$75,000
  • Student-to-faculty:15:1
  • The Pennsylvania State University
10

Southern Methodist University

  • Net Price:$41,444
  • Retention Rate:90%
  • Graduation Rate:81%
  • Total Enrollment:12,373
  • Undergrad Students:6,827
  • Graduate Students:5,546
  • Grads Salary:$81,300
  • Student-to-faculty:11:1
  • Southern Methodist University
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