Best Online Masters in Marketing Degrees for 2023

Master's Degree in Marketing Career Options & Salary

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Why Earn a Master’s in Marketing (MMkt)?


While you can get into marketing with an online or traditional associate or bachelor’s marketing degree, you’ll find it easier to work your way into management or department head positions with a master’s in marketing. You might even find that, with a master’s, you rate opportunities in the C-suites of larger corporations. An online master's degree will prepare you for the challenges associated with business management, which will pair well with a bachelor’s in the same field, business, or even finance. If you are looking to earn a master’s after gaining experience in the real world, you might even find that your experience translates into credit hours. Many schools offer credit hours to students for real world experience, especially those that offer business degrees. Make sure you check out all your opportunities, from both on-campus and online master's in marketing, in order to make sure you are getting everything you can out of your master's program.

PROS

A master's in marketing in the marketing field is essential for any individual seeking a managerial, executive, or C-level position within the profession. In fact, the marketing field is becoming so competitive that many companies require a marketing master’s degree or a master of business administration (MBA) focused on market research, marketing management, brand management, global marketing, etc. for any management position. At the moment, there are so many intricate aspects in the field, from marketing analytics to the constant changes in online search engine optimization algorithms for page rankings, that only individuals with a higher degree are truly qualified to lead marketing teams and departments as marketing managers. With a traditional or online master’s degree, you will also be more qualified for positions over people with a bachelor’s degree, and you will be able to make a significantly higher salary than them. Such a degree will also make it possible to complete professional and organizational certifications that require you to have completed a master’s marketing program and are seen as necessary continuing education for career advancement and experienced marketing professionals.

CONS

One of the biggest potential cons is the chance that you don’t make your investment in the master's degree back from salary increases. Some of the most prestigious marketing programs offer an online master’s for $50,000 or more. According to the Bureau of Labor Statistics, the pay increase from a bachelor’s degree to a Master of Science in Marketing is an average of $12,000. If your job market does not pay well enough and you do not plan to move to a more competitive and higher-paying market, taking on $50,000 or more in debt may not be wise. Another potential drawback is the amount of time it takes to complete, particularly if you have full-time obligations to work, the community, or home. Many people find the balance to be too difficult and never complete the master's degree, even if they are taking the degree online. Although, by earning an online master's in marketing, you can work at your own pace and complete the program in a longer period of time. While the benefits of a master’s in marketing are significant, you have to decide whether this higher level marketing degree is right for you.


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What are the Best Online Master's in Marketing College Programs?


1

Rutgers University-New Brunswick

Rutgers University is the State University of New Jersey. The school was established in 1766, making it one of America’s nine original colonial colleges and the eighth oldest higher education institution in the United States. It is also a member of the Association of American Universities and the Big Ten Conference. With more than 70,000 students and 23,000 faculty and staff actively involved across multiple campuses, Rutgers is the state’s preeminent public institution and is considered a leading research university in the nation with a 93% retention rate and an 84% overall graduation rate. Rutgers offers online students an excellent opportunity to earn an online master's degree in marketing from a highly rated online program.

  • Net Price:$17,835
  • Retention Rate:93%
  • Graduation Rate:84%
  • Total Enrollment:50,411
  • Undergrad Students:35,844
  • Graduate Students:14,567
  • Grads Salary:$78,800
  • Student-to-faculty:16:1
  • Rutgers University-New Brunswick
2

William & Mary

William and Mary, is one of only eight public Ivy League schools in the US. It is also the second oldest college in the country, classified as a research university. William and Mary is located in Williamsburg, Virginia. Several decades before the founding of Harvard, William and Mary was officially chartered in 1693. At the College of William and Mary, four schools, plus Arts & Sciences and several academic departments welcome nearly 9,000 students who want to learn. As a public institution, William and Mary offers four-year degrees, master’s degrees, doctorate degrees (research/scholarship and professional practice), post-master’s certificates, and post baccalaureate certificates and boast a student-to-faculty ratio of 11 to 1. William and Mary offers several online program options including an online MS in marketing and online mba programs.

  • Net Price:$18,588
  • Retention Rate:93%
  • Graduation Rate:91%
  • Total Enrollment:8,939
  • Undergrad Students:6,236
  • Graduate Students:2,703
  • Grads Salary:$74,000
  • Student-to-faculty:11:1
  • William & Mary
3

Boston University

Boston University (BU) is one of the largest private, not-for-profit higher learning institutions in the US with more than 35,000 students and over 300 programs. Boston University is a public research university located in Boston, Massachusetts. It was established in 1839 by former Methodists with its first campus at Newbury, Vermont. As the name suggests, BU has been a part of the Christian education movement since its beginnings. This university has a retention rate of 94% and an overall graduation rate of 89%. BU offers online students several options to earn a master's degree online such as:a marketing master's degree, an online master of science in supply chain management, an online MS in applied business analytics and many more online program options.

  • Net Price:$29,154
  • Retention Rate:92%
  • Graduation Rate:89%
  • Total Enrollment:32,718
  • Undergrad Students:16,872
  • Graduate Students:15,846
  • Grads Salary:$79,100
  • Student-to-faculty:10:1
  • Boston University
4

The University of Texas at Dallas

The University of Texas' Dallas campus is a public university located on the northern outskirts of the large city. This campus is the academic home to around 25,500 undergraduate and graduate students each year who aim to earn certificates, bachelor's, master's, or professional practice- or research-focused degrees. Majors are grouped under eight separate schools: School of Arts and Humanities; Arts, technology, and Emerging Communication; Behavioral and Brain Sciences; Economic, Political and Policy Sciences; Engineering and Computer Science; Interdisciplinary Studies; Management; and Natural Sciences and Mathematics. UT Dallas is one of the business schools that stands out and offers online students a BS in marketing, ms in marketing or a PhD with a marketing concentration.

  • Net Price:$11,185
  • Retention Rate:90%
  • Graduation Rate:69%
  • Total Enrollment:28,669
  • Undergrad Students:21,187
  • Graduate Students:7,482
  • Grads Salary:$74,800
  • Student-to-faculty:25:1
  • The University of Texas at Dallas
5

Michigan State University

Michigan State University is one of the top 50 public universities in the United States and is in the top 100 globally. MSU was founded as an agricultural college in 1855 and has evolved into a powerhouse educational institution that provides education in nearly every field, including nuclear physics, where it excels as the #1 graduate program. On campus, you'll find a diverse population of bright and engaged students, each pursuing their passion in one of the school's over 200 majors. MSU offers many online master's degree programs including an online ms in marketing research.

  • Net Price:$16,655
  • Retention Rate:91%
  • Graduation Rate:81%
  • Total Enrollment:49,695
  • Undergrad Students:38,491
  • Graduate Students:11,204
  • Grads Salary:$71,900
  • Student-to-faculty:16:1
  • Michigan State University
6

Indiana University-Bloomington

Indiana University-Bloomington is a four-year public college located in Bloomington, Indiana. IU was founded in 1820. Its Bloomington campus is the flagship institution, leading seven other campuses, as well as two regional centers. The school offers a bachelor’s and master’s degree in marketing, though in-state students will have a leg up on tuition, which is $10,900 while out-of-state tuition is $36,500. Still, the school has a 79% graduation rate and graduate’s salaries are $68,600 on average. The campus and town offer lots of cultural events and are also close to a national forest and state park.

  • Net Price:$13,191
  • Retention Rate:91%
  • Graduation Rate:80%
  • Total Enrollment:43,064
  • Undergrad Students:32,986
  • Graduate Students:10,078
  • Grads Salary:$69,300
  • Student-to-faculty:16:1
  • Indiana University-Bloomington
7

Regis University

Regis University is a private, not-for-profit university does offer campus housing for students who want to be close to their classes. The student population is 7,907; undergraduates make up just over half the student body, with nearly 4,000 undergraduates attending altogether and graduate students make up the remaining student population. The student-faculty-ratio is 14 to 1, which is good for you and your fellow students. Regis University offers students the opportunity to earn a bachelor's degree in marketing, an online master’s in marketing or an online MBA in marketing.

  • Net Price:$27,785
  • Retention Rate:73%
  • Graduation Rate:67%
  • Total Enrollment:6,310
  • Undergrad Students:3,197
  • Graduate Students:3,113
  • Grads Salary:$82,000
  • Student-to-faculty:11:1
  • Regis University
8

Molloy University

Molloy University is a private Roman Catholic university in Rockville Centre, New York. It provides more than 50 academic undergraduate, graduate, and doctoral degree programs for over 5,000 undergraduate, graduate, and doctoral students. This university has a high retention rate of 83% and a graduation rate of 70%. With over 4,900 students this college offers marketing professionals an online marketing degree program at the bachelor's and master's levels.

  • Net Price:$27,454
  • Retention Rate:88%
  • Graduation Rate:73%
  • Total Enrollment:5,115
  • Undergrad Students:3,510
  • Graduate Students:1,605
  • Grads Salary:$76,200
  • Student-to-faculty:10:1
  • Molloy University
9

The Pennsylvania State University

The Pennsylvania State University's campus in University Park, PA is one of the nation's top public academic institutions. In fact, Penn State is considered to be an ivy league caliber institution. PSU's 76,000 undergraduate students are in pursuit of over 600 programs that include 275 majors, 200 minors, and 100 undergraduate certificates. The university also offers 20 associate degrees. Furthermore, since Penn State is a publicly funded institution, students have multiple campuses to choose from. PSU's World Campus offers potential marketing managers an online master’s in marketing.

  • Net Price:$25,548
  • Retention Rate:87%
  • Graduation Rate:73%
  • Total Enrollment:89,816
  • Undergrad Students:74,446
  • Graduate Students:15,370
  • Grads Salary:$75,000
  • Student-to-faculty:15:1
  • The Pennsylvania State University
10

Southern Methodist University

Southern Methodist University is a private, non-profit university located in Dallas, TX. It’s a medium to large size school with 6,700 undergraduate students and almost as many in the graduate schools. For undergrads, SMU offers 100 majors and 85 minors so that students can find the exact course of study for them. SMU's departments include arts, business, engineering, humanities and sciences. This range of major fields results in a diverse student body that is stimulating and enriching for peers and faculty alike. SMU offers several digital marketing program options including an ms in marketing and an online MBA in Marketing.

  • Net Price:$41,444
  • Retention Rate:90%
  • Graduation Rate:81%
  • Total Enrollment:12,373
  • Undergrad Students:6,827
  • Graduate Students:5,546
  • Grads Salary:$81,300
  • Student-to-faculty:11:1
  • Southern Methodist University
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Types of Online Degrees Available for Master's


What Online Marketing Master’s Degrees are Available?


Marketing is a hugely popular and competitive job market and, as such, colleges and universities have capitalized on the need for higher online marketing degrees. You will find both traditional marketing degrees and progressive online master’s programs that offer several online degree options in less time, such as those with available concentrations in marketing research, marketing strategy and consumer behavior, or marketing communications. Some of these options are available through online learning platforms.

  • Master of Arts (MA) in Marketing:
    Because marketing is a creative field with social science influences, MA in marketing programs are available in some colleges and universities. You will likely focus more on communication, writing, content, visuals, and psychology than in other marketing master’s degree programs.
  • Master of Science in Marketing:
    A Master of Science in Marketing or MS in Marketing will place more importance on the technical and analytical aspects of marketing than an MA program. You will gain experience with marketing tools, critical thinking, data analysis, different types of strategies, and the program may require the completion of an internship before you can graduate.
  • Master of Business Administration (MBA) in Marketing:
    An MBA in Marketing is also referred to as an MBA with a marketing major, emphasis, concentration, or specialization. The title simply depends on the college or university and does not change the nature of the program in general. The difference between a Master of Science in marketing and an MBA in Marketing is that the MBA program provides a specialization in marketing with a greater emphasis on marketing management and high-level business concepts at the same time.
  • Master’s Degree in Marketing to MBA dual degree program:
    Today, as colleges and universities attempt to solidify a greater market share of those who seek a master’s degree in marketing, many higher learning institutions are beginning to provide a dual degree program that combines both a Master’s Degree in Marketing and an MBA in Marketing. These programs minimize the time and cost it would take to complete both degrees and provide you with the best of both programs as required by exceptional marketing professionals.

Admission Requirements for a MS in Marketing


Most online marketing master’s degree programs will examine several aspects of your personal, academic, and professional life to determine your acceptance status. They will examine your undergraduate marketing degree GPA, whether or not you have any relevant work experience as a full-time employee or through an internship, your short-term and long-term goals, any community service and extracurricular participation, your communications skills, and your potential leadership capabilities. Some schools may even require the completion of a graduate school entrance exam with a minimum score to be determined by the program. Each college and university will have unique requirements including completing your bachelor's degree. Often times, the more reputable the program the more stringent and grueling the application and admissions process. This is the same for an online master's degree; don't think that, just because you're planning to attend an online program, your admissions will be significantly less rigorous.

How long does it take to earn a Marketing Master’s?


The time it takes to complete an online master’s degree in marketing will greatly depend on the amount of time you are able to commit to the marketing program each term. If you can dedicate yourself to a classroom-based, fast-paced marketing program, you can complete a marketing master’s degree in as little as 10 months. The vast majority of online marketing degree programs at this level take between one and two years. An online master's marketing program may take longer despite requiring fewer credits in some cases, particularly if you must dedicate most of your time to work, family, or your community. Keep in mind that regardless of the length of time it takes to complete an online master degree, many employers will reimburse you for your continued education as long as you enroll in an accredited program from an approved college or university and maintain a certain GPA.

Your courses, no matter what background you come from, will be the same. Here are just some of the subjects those looking to work as marketing managers or other high-level marketing professionals are likely to study in a Master of Science in Marketing online program.

  • Marketing Research/Market Research
  • Consumer Behavior
  • Marketing Strategy
  • Integrated Marketing Communications
  • Marketing Management
  • Global Marketing
  • Brand Management
  • Marketing Analytics
  • Strategic Marketing
  • Marketing Metrics
  • Marketing Plans Development
  • Digital Marketing

Potential Careers with a MS in Marketing


  • Director of Sales and Marketing:
    As a director of sales and marketing you will be responsible for executing product, service, and marketing development initiatives. It will be your job to think strategically in both the short-term and the long-term and to delegate responsibilities.
    Typical Education Required: Master's in Marketing
    Median Salary: $83,300
  • Social Media Marketing Manager:
    A social media marketing manager is responsible for the overall social media marketing program campaigns, the execution of company directives, and the analyzing of those results. You must determine the efforts that work and those that do not.
    Typical Education Required: Master's in Marketing
    Median Salary: $52,600
  • Public Relations (PR) Director:
    A public relations director might work for a PR company, a corporation, a non-profit, a government entity, a sports team, start their own firm, or more. In this position, it is your job to establish relationships with influential sources to project the best image of your employer or client as possible.
    Typical Education Required: Master's in Marketing
    Median Salary: $85,900
  • Chief Marketing Officer (CMO):
    A CMO is becoming more and more commonplace in the business world. As a C-level executive, you will address the high-level issues of marketing strategies and initiatives. You will determine the message of the organization and the brand directives that are to be followed exactly.
    Typical Education Required: Master's in Marketing or PhD
    Median Salary: $174,000
  • Vice President (VP) of Marketing:
    As a VP of marketing, you are likely to be responsible for the spending and budgeting of the entire department. You might also spend much of your time reviewing the success and failures of campaigns and you must have a solid understanding of all marketing methodologies both a traditional and a digital marketing program.
    Typical Education Required: Master's in Marketing or PhD
    Median Salary: $148,600

Options to Advance


Marketing is one of the most competitive and necessary fields in business today due to the introduction of digital marketing and marketing research. The most effective marketing strategies use psychology, which is the analysis of human behavior, as a basis for successful marketing program campaigns. If you wish to reach the highest levels of career aspirations in the marketing profession, you should complete a PhD or a doctorate. Such a marketing degree will allow you to understand human behavior to the highest degree and ensure that you use psychological strategies ethically, legally and, respectfully. You will only succeed in this profession as long as you are following the rules of human decency and do not cross the line. A master’s degree, a PhD, or an alternative doctorate will help you learn how to keep within ethical and legal boundaries and to become an industry leader as a vice president or a chief marketing officer.

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