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What is Marketing?
A marketing professional is someone who strives to promote a company’s brand through effective marketing and advertising. The overarching goal of these professionals is to drastically increase a company’s sales.
Most marketing professionals have a variety of responsibilities, though your responsibility level will depend on your title, the size of your company, etc. During a typical day, these professionals may be tasked with monitoring market trends, performing market research, participating in content creation, launching advertising campaigns, determining the demand for products and services, and organizing events. In order to create brand awareness, they usually work closely with other marketing and sales professionals.
The top marketing professionals have incredible communication, such as public speaking and written, and research skills. They are often described as creative and team players.