Associates in Marketing Online Degree Programs for 2022

Associates Degree in Marketing Career Options & Salary

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Overview of an Associate's in Marketing

If you have always been curious about why people are drawn to make certain purchases, a career in marketing could be for you. Marketing professionals spend their career figuring out why some products interest people and others don’t. They then take that information and use it to create marketing strategies and advertising campaigns that appeal to the studied market. If this sounds interesting to you, then an online associate degree in marketing will help you get your foot in the door with marketing firms and let you start to learn the ropes.

While you’re in school, either in a traditional classroom or using flexible online learning, you will learn about the psychology of consumers and study trends. You will also gain some business acumen from studying business courses. With a two-year associate degree in marketing, you’ll be able to jump into the field of market research or sales and start an interesting and satisfying career. Below are just some of the areas college students might study before they begin a career in the field of marketing.

  • Integrated Marketing Communications
  • Public Relations
  • Digital Marketing
  • Email Marketing
  • Marketing Research
  • Business to Business Marketing
  • Business Administration

There are always pros and cons when it comes to getting a degree, whether you choose to do so online or not, and an associate degree in marketing is no exception. School is a large commitment of both time and money, so it makes sense for prospective students to consider both the positive and negative aspects of attending.


The pros of attaining an online associate degree in marketing include:

  • More income. Workers who have more education can often negotiate better pay than those without a degree.
  • More opportunities for advancement in your career. Many companies only hire employees with degrees for certain positions, especially management positions.
  • Honing and substantiating skills you already possess. You might know how to execute many tasks in the marketing field, but having a degree backs up with you already know. Employers often need the reassurance a degree provides, especially those looking to hire marketing managers and other long-term career opportunities.
  • Online degrees can be earned while you continue to work, giving you more flexible options for earning a degree.


Of course, there are reasons why getting a degree might not be a good idea, even an associate degree. These include:

  • Expense. Going back to school means either a rather substantial monetary outlay for you or taking out student loans and paying them back later. Even online degrees often require loans in order to cover all costs.
  • No guarantee of employment. Even though a degree will make you more desirable and open up more employment opportunities for you, there’s still no guarantee you’ll be hired.
  • Going to school takes up a lot of time. If you’re juggling a job and family or other personal responsibilities, adding classes, homework, and exams to the mix might be a lot to handle. Even an online marketing associate degree program might be too much to handle without careful thought.

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What are the Best Online Associate in Marketing College Programs?


Florida Institute of Technology

  • Tuition
    • In-State $43,246
    • Out-of-State $43,246
  • Net Price: $33,313
  • Retention Rate: 82%
  • Graduation Rate: 60%
  • Total Enrollment: 6,775
  • Undergrad Students: 3,475
  • Graduate Students: 3,300
  • Diplomas Awarded: NA
  • Grads Salary: $56,600
  • Student-to-faculty: 15:1
  • Florida Institute of Technology

Brigham Young University-Idaho

  • Tuition
    • In-State $4,300
    • Out-of-State $4,300
  • Net Price: $6,871
  • Retention Rate: 74%
  • Graduation Rate: 56%
  • Total Enrollment: 44,481
  • Undergrad Students: 44,481
  • Graduate Students: 0
  • Diplomas Awarded: 5
  • Grads Salary: $42,700
  • Student-to-faculty: 20:1
  • Brigham Young University-Idaho

University of Northwestern Ohio

  • Tuition
    • In-State $11,550
    • Out-of-State $11,550
  • Net Price: $17,578
  • Retention Rate: 54%
  • Graduation Rate: 62%
  • Total Enrollment: 3,009
  • Undergrad Students: 2,944
  • Graduate Students: 65
  • Diplomas Awarded: 4
  • Grads Salary: $40,800
  • Student-to-faculty: 23:1
  • University of Northwestern Ohio

Fox Valley Technical College

  • Tuition
    • In-State $4,677
    • Out-of-State $6,761
  • Net Price: $10,804
  • Retention Rate: 74%
  • Graduation Rate: 55%
  • Total Enrollment: 11,711
  • Undergrad Students: 11,711
  • Graduate Students: 0
  • Diplomas Awarded: 24
  • Grads Salary: $36,100
  • Student-to-faculty: 12:1
  • Fox Valley Technical College

Strayer University

  • Tuition
    • In-State $13,515
    • Out-of-State $13,515
  • Net Price: $23,379
  • Retention Rate: 34%
  • Graduation Rate: 50%
  • Total Enrollment: 1,738
  • Undergrad Students: 1,534
  • Graduate Students: 204
  • Diplomas Awarded: NA
  • Grads Salary: $45,900
  • Student-to-faculty: 28:1
  • Strayer University-Alabama

Dakota County Technical College

  • Tuition
    • In-State $5,941
    • Out-of-State $5,941
  • Net Price: $10,567
  • Retention Rate: 68%
  • Graduation Rate: 47%
  • Total Enrollment: 2,319
  • Undergrad Students: 2,319
  • Graduate Students: 0
  • Diplomas Awarded: 4
  • Grads Salary: $38,500
  • Student-to-faculty: 22:1
  • Dakota County Technical College

Lakeshore Technical College

  • Tuition
    • In-State $4,417
    • Out-of-State $6,501
  • Net Price: $8,495
  • Retention Rate: 74%
  • Graduation Rate: 51%
  • Total Enrollment: 2,420
  • Undergrad Students: 2,420
  • Graduate Students: 0
  • Diplomas Awarded: NA
  • Grads Salary: $34,500
  • Student-to-faculty: 11:1
  • Lakeshore Technical College

Northland Community and Technical College

  • Tuition
    • In-State $5,793
    • Out-of-State $5,793
  • Net Price: $10,243
  • Retention Rate: 57%
  • Graduation Rate: 43%
  • Total Enrollment: 2,962
  • Undergrad Students: 2,962
  • Graduate Students: 0
  • Diplomas Awarded: NA
  • Grads Salary: $39,400
  • Student-to-faculty: 18:1
  • Northland Community and Technical College

Lake Region State College

  • Tuition
    • In-State $4,843
    • Out-of-State $4,843
  • Net Price: $9,695
  • Retention Rate: 64%
  • Graduation Rate: 47%
  • Total Enrollment: 1,771
  • Undergrad Students: 1,771
  • Graduate Students: 0
  • Diplomas Awarded: NA
  • Grads Salary: $35,800
  • Student-to-faculty: 14:1
  • Lake Region State College

East Mississippi Community College

  • Tuition
    • In-State $3,740
    • Out-of-State $6,740
  • Net Price: $6,798
  • Retention Rate: 54%
  • Graduation Rate: 35%
  • Total Enrollment: 3,392
  • Undergrad Students: 3,392
  • Graduate Students: 0
  • Diplomas Awarded: 31
  • Grads Salary: $41,000
  • Student-to-faculty: 19:1
  • East Mississippi Community College
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Certificate vs. Associates

Any additional education in a field is never a bad thing, so getting a certificate in some aspect of marketing will only make you that much more valuable to an employer. You can get an online or in-person certificate in marketing from a variety of schools, and the programs range from a few months to 18 months to complete. A certificate that is based on your current position will help you perform your current job and additional certificates in other areas will make you a more viable candidate if positions that use that skill set open up.

What Marketing Degrees are Available?

Two-year online degrees in marketing are available in several forms, both online and on-campus. There are distinctions between the AA/AS and AAS/AAB degrees, and that is the AA and AS degrees are generally equal to the first two years of an online marketing bachelor’s degree, while an AAS or AAB associate degree will be a career degree designed to allow a graduate to work in their chosen field.

  • An Associate of Arts (AA) degree is a humanities- and social science-focused program. Along with marketing courses, students also take social science and humanity courses when completing this associate in marketing program.
  • Associate of Science (AS) degrees focus on math and science. Extra courses in math and science are paired with marketing and business courses when students aim to earn a marketing degree at this level.
  • Associate of Applied Science (AAS) degrees train a student in a chosen field with a math and science bent. In the case of a marketing associate degree, an AAS might help a person working in marketing become a better market researcher.

An Associate of Applied Business marketing program has a heavy concentration on business courses with a specialization, one of which is marketing. With this degree, you can secure an entry-level job with a marketing firm or another business with a marketing department.

Admission Requirements

For entrance into an Associate in Marketing degree program, potential students must do the following:

  • Attain and send prospective schools a high school diploma or GED
  • Take any required standardized testing (ACT or SAT)
  • Meet the GPA requirement for entry into the school (at least a 2.0, but higher is better)

Some marketing associate degree programs require students to apply for admission directly with the program. Check with the school you are considering to determine the proper process of declaring a marketing major. Also, some marketing programs are part of the humanities department, while other schools include marketing as a business department offering. This is something else you’ll want to research before choosing a program and applying. It may affect how many classes prospective students can expect in public relations vs. digital marketing, email marketing, or business to business marketing

How long does it take to earn an online Marketing Associate’s?

As with most online associate degree programs, it takes roughly two years to attain an online associate degree in marketing, whether you attend online of lon-campus. Some students finish earlier by testing out of courses, being able to apply life experience for certain courses, or going to school during the summer. Others might take longer than two years because of work or family obligations, which is part of why students choose to attend classes online in the first place.

Potential Careers in Marketing with an Associates

  • Associate Art Director
    This is one of the more creative marketing positions because an art director works with a creative team to come up with marketing and advertising campaigns for the company and its clients. As the associate art director, this person reports directly to the art director and might do most of the day-to-day handling of the creative team. An online associate art director might have a stable of clients assigned to him as well.
    Average income: $61,200
  • Event Coordinator
    this person plans events for individuals and groups. A few examples of events include weddings, reunions, conventions, seminars, concerts, charity events, auctions, and other gatherings attended by a large group of people. Event coordinators might work for a venue or could be an independent contractor and work independently.
    Average income: $42,400
  • Inside Sales Representative
    Many might not realize this, but there is a strong element of sales in some marketing positions. You aren’t just helping other businesses craft the best strategies to sell their products, you’re also selling your business to clients. Inside sales reps sell products and services using the telephone or internet. Sales reps could take inbound or make outbound sales calls. Some are paid an hourly wage, some work on commission, but many earn a combination of a base salary and commission, which will give you the opportunity to earn far above the average for this position.
    Average income: $44,700
  • Marketing Assistant
    An assistant reports to the marketing director and is often tasked with data collection and market research. Once the person has found the needed information, the marketing assistant compiles the data into a report that the marketing director uses to map the best course and draft the most effective marketing plan.
    Average income: $38,900

Options to Advance

To advance within the marketing field, obtaining additional degrees and certifications in different elements of markets is a requirement. There is always a new marketing technique or process being rolled out and those who are aware of the most current trends and methods are going to be the most attractive to employers. An additional degree shows employers that you are dedicated to studying and understanding marketing. The more education you have, the more attractive you will be to potential employers. For example, a person with a certificate will be seen more favorably than someone with no certifications, while someone with a degree will be more marketable than someone with just certifications and no degree. Online marketing programs can be a huge help to those who need to earn new certifications or degrees while continuing to work.

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