What is Marketing?
California has both the largest state economy in the country and the largest workforce. Based on that, it should come as no surprise that, out of the top 10 industries in the United States, the state leads in employment opportunities in all but one category. But even in that category, they only come in second place behind New York. For those seeking a career in marketing, California is a great place to seek employment.
According to the US Bureau of Labor Statistics (BLS), California employs over one million managers. Marketing managers make up 43,000 of those jobs and earn a mean annual salary of $177,000. Marketing as a skill that is universal in so far as it is necessary for businesses all over the world to succeed. So, most colleges and universities that offer programs in marketing teach an overall approach to marketing and not one specific to California. However, different types of marketing require various skill sets so, if there is a particular area of marketing in which you want to work, you can look for a school that offers a program in that area.
Marketing majors often combine marketing with general business so they end up with a well-rounded education. Advanced marketing degrees in California can be attained in marketing alone and, for those who want to become career academics, a doctorate degree in marketing is also available. The most important thing to remember is that, whether you choose to attend a private business school or a public college or university, you should make sure the school holds accreditation that is recognized by the US Department of Education and CHEA.
Almost every company either has its own in-house marketing department or has an agency it uses for its marketing needs. For those who wish to work in marketing, every industry uses marketing to some extent. Whether the company chooses direct marketing or builds expensive and complex advertising campaigns, there is always a need for competent marketing professionals to assist businesses with disseminating information about what they have to offer to their potential clients. Marketing managers run the departments and manage the people charged with doing this.