What is Marketing?
If you like blue skies and white beaches, and don’t mind having to prepare for hurricanes once in a while, then Florida is a great place to live. The weather is warm most of the year and getting to a sandy beach at best only takes a couple of hours at most. Florida is also a big tourist state, so there are always new people to meet. For those who work in marketing, Florida is a great place to start or grow a career, especially for those who are interested in working in tourism or real estate because people constantly want to either visit or move here.
A marketing professional can work in any industry. Whether it’s real estate, tourism, or banking, all industries use marketing to reach potential customers. So, this means that the daily activities of a marketing professional can vary as much as the industry in which they work. Some marketing professionals create marketing materials, while others plan and facilitate marketing functions, such as conventions and fairs. Others still might give marketing and sales presentations to potential clients. Marketing professionals work with the public, either as a representative of a company that has products and services to sell, or with business leaders who need marketing expertise. The one thing you can say about the industry is that it’s never dull.