What is Marketing?
A marketing professional is a businessperson who is on a team of others who seek to find the best way to produce, package, and sell products. The marketing field is subdivided into many different sectors, each of which require special skills and talents. Generally speaking, marketing executives can focus on the analytical side of marketing or the creative side. Analytical executives are typically considered data scientists or data specialists who crunch marketing data to identify the best markets for specific products. They may even determine that consumers want different products altogether. For instance, market analysis resulted in the explosion of choice that happened with spaghetti sauce.
Creative marketing professionals, on the other hand, seek to implement the findings of their analytical peers. They might help fine-tune different spaghetti sauces, create eye-catching labels, and produce entertaining advertising to promote the product. Lumped in this sector are those who organize events and promotions for products.