What is Marketing?
Marketing professionals can be found in nearly any industry in the world, and they may perform a wide variety of tasks. Graduates in this field will be able to choose from an assortment of employment opportunities including advertising, promotions, and marketing managers. Daily expectations are likely to vary depending on the chosen industry, as well as employer type, size, and preference. As a result, it’s essential to research every opportunity thoroughly prior to submitting applications.
Regardless of industry, there are some common responsibilities most advertising, promotions, and marketing professionals can expect. As their primary job often relates to planning programs that generate interest in products or services offered by the companies and organizations they work for, they must be able to organize relevant events, contests, and giveaways. Collaboration is frequently required, so workers should also expect to interact often with others, such as art directors, advertising sales agents, and financial staff members.
Other common tasks include:
- Negotiating advertising contracts
- Evaluating prospective campaigns
- Initiating market research
- Analyzing research findings to understand customer preferences
- Developing pricing strategies
- Meeting with and advising clients
- Hiring and overseeing marketing staff
Because marketing positions require a breadth of knowledge and skills, colleges and universities strive to incorporate essential marketing concepts into their curriculums. This ensures graduates are able to succeed in almost any work environment. Many institutions also offer numerous opportunities to learn and develop skills in analytics, decision-making, and organization, which will be useful in any profession. The most successful professionals in this field also tend to have good interpersonal and communication skills, as well as the ability to think creativity.