What is Marketing?
Marketers may find that their work creates trade opportunities and jobs within the state of Kansas. This state ships 95% of its goods to consumers living in other countries. This shows that organizations, manufacturers, farmers, and ranchers in Kansas gain a huge benefit by participating in trade activities with countries around the world.
Students enrolled in marketing degree programs will learn how to succeed in a field where they are developing high-impact marketing campaigns after they graduate. In their courses, they learn how to drill down to the smallest details in those campaigns and use the correct form of advertisement to reach their market demographic. Each student takes courses in marketing research for managers, the basics of consumer behavior, digital marketing, social media, marketing strategy, and more.
No matter what job a marketing graduate accepts, they’re going to be working within one of the industries in the state, unless they work outside the state or find a job internationally. A marketing degree at any level in Kansas gives students the skills they need to communicate with clients and other business professionals. They’ll learn how to interpret statistical and demographic data and use it in marketing campaigns of all kinds.
Students may have chosen marketing because they want to know how to understand customer needs and be a part of meeting those needs. Within advertising, finding customer groups for targeting, personal selling, inventory maintenance, and putting products in stores are all things which may be the responsibility of a marketer.
Marketing professionals blend sales and communication skills in their daily work. Their role is vital to help a company sell a service or product. Marketing professionals also help organizations develop a brand and position that brand in an appropriate spot in the market. The hope is that they can help an organization see a return on their investment - having spent money to become more visible to their customers, they then benefit by having money coming into its accounts.
The marketer with digital skills expands their relevance, as well as that of their organization. Marketing professionals who recognize the importance of the digital world in marketing will soon find themselves in demand as the world becomes more and more focused on E-commerce and other digital formats. They may find that, as they explain the benefits of digital marketing to their organization, it will begin to expand and grow.
Marketing professionals may be generalists or they may specialize in specific areas of the field or types of marketing.