What is Marketing?
Louisiana is a state with a lot of versatility. Many people think of Louisiana and automatically think of New Orleans and Mardi Gras. Or, if they’re sports fans, they might think of the Superdome and the New Orleans Saints. Or maybe you’re into Ann Rice and vampires, something else Louisiana is known for. But there’s a lot more to the Pelican State than a big party, supernatural phenomenon, and football. If we take a look at the economy, Louisiana’s biggest industries are manufacturing, real estate, and education. Tourism isn’t even a huge market, but it’s also one of the industries people think of first when considering the state. This is because marketing has been used to make the industry seem much bigger than it actually is. People with excellent marketing skills are an important part of any business that wants to reach potential customers.
A marketing professional works with companies and organizations that need marketing campaigns developed and executed. Marketing can take many different forms, from traditional advertisements to conventions or direct mail materials. A marketing professional is trained to determine the best marketing strategy for a business and create and execute the campaign. Marketing professionals are also experienced in helping businesses pinpoint their actual needs and crafting a campaign that matches their needs to gain the desired results. Marketing professionals can work for a company as their marketing department or work for a marketing firm that helps clients meet their marketing needs and goals. They can work as part of a team or as an individual in a department.