What is Marketing?
Marketing professionals are likely to work in nearly every type of organization and business setting. Marketing impacts government, public service organizations, and private companies. Advertising, promotions, and marketing generate awareness and interest. Marketing makes use of those who have technical skills, such as parsing big data and performing market research. Marketing also involves creative talents, such as art directors and graphics designers. Marketing uses advertising expertise, media knowledge, and sales specialists.
Sales focused businesses require extensive marketing support. The Bureau of Labor Statistics projects stronger than average growth for the job categories of market research analysts and advertising, promotions, and marketing managers. And compensation is above average and grows with tenure and expertise.