What is Marketing?
A marketing professional works with information gained through sales and research in order to develop a strategy to sell as much of a product or service as possible. It is the marketing professional’s job to position their organization’s brand in the market and to try to increase their company’s share of the market.
If a marketing professional works in the digital space, their work can reach even more organizations and people; however, it’s important that a marketing professional be able to do the appropriate research so that they understand which demographics they need to reach and the best way to do so. If your company’s product or service needs to be marketed to a demographic that doesn’t spend much time online, then you need to be able to pivot to a more accessible format for your new marketing campaign.
A well-developed marketing professional should be trained in communication, business administration, advertising, content and search engine optimization (SEO), sales, social media, brand management, data science, consumer psychology, human behavior, paid media, and market analysis. It’s unlikely that a single marketing professional will have every one of these skills, which is why larger corporations have whole marketing teams or hire teams of marketers from outside companies or consultancies.
Marketing professionals should be creative, have excellent communication skills, be able to work as a team member, be innovative, and able to analyze past and current campaigns.