Marketing is a popular academic major in the United States. Those interested in pursuing this type of degree will find options available at many colleges and universities in Nevada. Graduates are often perceived as good candidates for a wide variety of professions, as they usually possess useful knowledge related to marketing, advertising, and promotions. Skills in these areas are often considered highly valuable because they can be applied to almost any industry. Individuals who anticipate pursuing employment that requires performing market research and planning promotional campaigns will find this degree particularly useful.
According to the U.S. Bureau of Labor Statistics, employment for advertising, promotions, and marketing managers is expected to increase by 10% from 2020 to 2030. This is about as fast as the average for all occupations and will add approximately 31,100 positions to the job market nationwide. Much of this growth will result from a continued and increasing demand for professionals capable of creating effective marketing campaigns. Prospective professionals should, however, be aware that demand for print advertisements is expected to decline. This means that developing skills related to the creation and maintenance of digital media campaigns via websites, social media, and live chats will be the most useful options for your education.
Professional and business services are the third largest industry in Nevada, accounting for $19 billion in revenue each year. Notably, however, employment opportunities in this field are relatively prevalent in most of the state’s industries. This is because almost every company and organization benefits from hiring marketing professionals. Other top sectors that frequently hire marketing graduates include entertainment services, real estate, retail trade, construction, manufacturing, transportation, and wholesale trade.
Marketing Education in Nevada
The U.S. Bureau of Labor Statistics also reports that Nevada employed 2,790 market research analysts and marketing specialists as of May 2021. The annual mean wage for local professionals in this field was $63,160, which is above the national median wage of $41,950 as reported for all occupations.
Many of Nevada’s academic institutions offer marketing degree programs. Notably, prospects for graduates are likely to be better for those who receive their degrees from colleges and universities in the state. Local schools are often more familiar with employer needs in the region, and many even have close ties with companies and organizations looking for interns and new hires. Online marketing programs are flexible and make it possible to attend classes from anywhere in the world with internet access, but those who intend to work in Nevada may be better served by enrolling locally.
Marketing is a broad subject that can be applied to nearly any industry in the world. In fact, most companies and organizations utilize marketing professionals to at least some extent. This means, however, that positions in this field can be quite varied, with responsibilities differing significantly depending on employer size and preference. For this reason, it’s essential to research each position thoroughly when applying for jobs.
To ensure graduates are prepared for success in almost any work environment, most colleges and universities incorporate a variety of essential marketing concepts into their curriculums. Degree programs tend to provide students with the knowledge and skills necessary to perform many different tasks. Instruction and assignments are generally designed to assist in the development of expertise related to advertising, promotions, and marketing management, as well as basic communication, organization, and attention to detail. Students will also likely have opportunities to learn and develop skills in analytics, decision-making, and organization, all of which can be useful in any industry.
Some of the most common responsibilities advertising, promotions, and marketing professionals can expect include the following.
- Negotiating advertising contracts
- Evaluating prospective campaigns
- Initiating market research
- Analyzing research findings to understand customer preferences
- Developing pricing strategies
- Meeting with and advising clients
- Hiring and overseeing marketing staff
Individuals in this field must also be able to generate interest in products or services offered by their employers. In some cases, this requires organizing relevant events, contests, and/or giveaways. These professional frequently collaborate with art directors, advertising sales agents, and financial staff members.
Some level of higher education is typically necessary for marketing professionals. In most cases, those interested in this field opt to pursue bachelor’s degrees, but there are associate, master’s, and doctorate degree options available, as well. Each option has benefits and drawbacks, making it important for prospective applicants to assess their personal and professional goals carefully before making a selection.
Online Associate Degree in Marketing (AS)
Associate degrees in marketing typically consist of 60 credit hours of coursework that takes full-time students approximately two years to complete. Most programs are comprised of both general and subject-specific requirements. Students can expect instruction and coursework to focus on skills development related to communication and customer service.
This type of degree is generally sufficient for entry-level employment opportunities in offices or as store managers. Those hoping to obtain work with advertising agencies or marketing departments at larger companies will need additional education and training, however.
Graduates can also transfer any credits earned to other institutions in pursuit of traditional, four-year degrees. Associate degrees generally equate to two years of a bachelor’s degree. As community colleges tend to charge lower tuition rates, this is one potential way to save money while working towards a degree.
Online Bachelor's Degree in Marketing (BSM)
Bachelor degree programs in marketing typically consist of 120 credit hours of coursework that takes full-time students approximately four years to complete. Program specifics vary, but most are comprised of both general education and major-specific requirements. Students can expect to take classes related to communication, digital marketing, product design, and marketing research. Many colleges and universities also allow enrollees to select concentrations, or specializations, in the field to further tailor coursework.
According to the U.S. Bureau of Labor Statistics, most employers in the field expect candidates to have bachelor’s degrees. Those seeking employment as advertising, promotion, and marketing managers must have this type of degree to be considered for jobs. Some of the most common employment opportunities available after graduation include marketing manager, regional sales manager, digital marketing manager, search engine optimization specialist, and account manager. Graduates at this level are also likely to experience greater job security and more competitive pay than those with associate degrees.
Alternatively, graduates can choose to pursue further education by enrolling in graduate degree programs. Most colleges and universities expect candidates to possess minimum grade point averages (GPAs) and Graduate Record Examination (GRE) scores.
Online Master's Degree in Marketing (MM)
Master’s degrees in marketing typically range from 30 to 60 credit hours of coursework that takes full-time students approximately two years to complete. Notably, some accelerated programs do exist, which make it possible to graduate in a single year. Curriculums are often similar to those at the undergraduate level, but key topics in marketing and business tend to be covered in greater depth.
These degrees prepare graduates for a wide variety of employment opportunities in the field. Those who enroll in master of business administration (MBA) degree programs with a concentration in marketing will also be prepared to work in business settings. Many colleges and universities allow MBA students to select concentrations in marketing.
Master’s degrees are rarely required for entry- and mid-level jobs in marketing, but they can help to advance careers significantly. They often lead to promotional opportunities and higher salaries. Graduates typically qualify for supervisory roles as marketing executives, account directors, product marketing managers, senior marketing managers, and search engine optimization directors. MBAs, in particular, are renowned. In fact, they are one of the most popular graduate degrees in the United States.
Online PhD Degree in Marketing (PhD)
PhD and doctoral marketing degrees typically consist of between 90 and 120 hours of coursework that takes full-time students four to seven years to complete. Every program is unique, but students can expect to study quantitative and qualitative research methods, as well as analytic measurements. While the first portion of the degree is often comprised of classes and instruction, later years are frequently spent conducting independent study projects before writing dissertations to defend before a board.
This type of degree is only necessary to obtain employment in research and/or academic instruction. Even the most advanced marketing jobs rarely require this level of education, although they can be applicable to marketing director or chief marketing officer positions. Doctorate degrees are also required for college and university professors.
Become a Marketing Professional in Nevada
If you intend to have a marketing career, it’s important to identify your ultimate career goals early. Because many industries hire professionals in this field, knowing your specific aspirations can help direct your education and training. Not only will you be able to select an applicable academic program, but you can enroll in courses that are relevant to your preferred profession(s).
You should also realize that not all employers expect new hires to have marketing degrees. In fact, many companies and organizations give equal or increased preference to those who major in related subjects such as advertising, journalism, communications, or computer information technology. Take time to determine whether or not your ideal profession requires specific training, which may also be obtained by adding a minor or concentration to your degree plan.
After completing the necessary education requirements for your intended career, it is also advisable to obtain one or more professional certifications and/or licensures. While not always required by employers, earning additional credentials can have a significant impact on your professional life. Not only can it help advance your career, but it ensures you remain relevant and up to date regarding changes and current trends in the field. Those who possess certifications are also seen as more competitive in the job market and have the potential to earn higher salaries.
A popular certification among marking professionals is the American Marketing Association’s Professional Certified Marketer (PMC). Alternatively, the Interactive Advertising Bureau offers a wide variety of certifications related to various subjects in the field such as digital media sales, digital media buying, and digital ad operations. There are also highly specialized credentialing opportunities available, with businesses and organizations offering training programs related to certain products and/or topics. Google, for example, offers a certification in Google Analytics.
Potential Careers for Marketing Graduates
- Advertising Coordinator:
Advertising coordinators organize media in cohesive ways. They often identify the best ad strategies and then oversee schedules for appropriate television and print advertising campaigns. These professionals may also help establish content and graphics when working with television, internet, and newspaper companies. According to PayScale, advertising coordinators make an average base salary of $45,450 per year.
- Account Manager:
Account managers establish, maintain, and expand upon relationships with specified clients. They ensure that product and service information is presented accurately and, when necessary, provide presentations to stakeholders. These professionals adhere to a number of policies, procedures, and guidelines established by their employers. According to PayScale, account managers make an average base salary of $55,900 per year.
- Business Development Director:
Business development directors establish operational strategies and procedures for businesses. They often provide actionably insight about advertising goods and services to wider markets. Other common responsibilities include managing sales, negotiating with suppliers, fine-tuning departmental procedures, coordinating action plans, and researching potential legal matters that may arise. According to PayScale, business development directors make an average base salary of $105,900 per year.
- Digital Marketing Manager:
Digital marketing managers oversee the development of various marketing projects. They ensure that all marketing plans align well with employer goals and values. These professionals often coordinate departmental collaborations, ensuring that new media and digital marking teams complete tasks appropriately. They may also manage efforts on social and digital media platforms. According to PayScale, digital marketing managers make an average base salary of $68,000 per year.
- Marketing Analyst:
Marketing analysts assist businesses in gaining insight about advertising the products and services offered. They often utilize predictive statistics, customer profiling, and data analysis to create effective marketing programs. These professionals also work closely with other internal departments, develop strategies to test performance, and do trend analysis to identify new initiatives. According to PayScale, marketing analysts make an average base salary of $57,050 per year.
- Merchandising Manager:
Merchandising managers develop effective strategies that make managing merchandise easier. They may be responsible for managing the day-to-day operations of logistics teams, as well as coordinating appropriate accommodations for incoming products. These professionals also ensure all specialized machinery certification requirements are met. According to PayScale, merchandising managers make an average base salary of $65,500 per year.
- Senior Marketing Manager:
Senior marketing managers work with various products and/or services. They coordinate product development and brand management. Additionally, these professionals recommend, create, and implement relevant marking programs and campaigns. Senior marketing managers may also manage and analyze program results and identify potential enhancements for future projects. According to PayScale, senior marketing managers make an average base salary of $100,050 per year.
- Special Events Manager:
Special events managers plan, organize, and oversee events of various kinds, including those used to attract new clients. They often perform a wide variety of tasks throughout the process and must find ways to share marketing materials strategically. These professionals may also balance departmental marketing budgets and offer follow-up information to event participants. According to PayScale, supply chain managers make an average base salary of $53,550 per year.