What is Marketing?
In New Jersey, the top five industries are professional and business services; real estate, rental, and leasing; educational services, healthcare, and social assistance; manufacturing; and wholesale trade. The state is home to several information and technology organizations, well-known industries such as Johnson & Johnson, biotech, and pharmaceutical companies.
While tourism has been a reliable income generator throughout that years, it has slipped recently despite the state’s proximity to Atlantic City, the Jersey Shore, and New York City. This may be tied to the pandemic but, no matter the reason, it will, of course, have an effect on the economy as a whole.
A marketing professional should have a formal education in marketing. Gone are the days when someone can start out as an intern with no education and move up into the profession through experience. With this education, you’ll be able to identify the best strategies and methods available to attract customers to a business. Some marketing specialists may also do research to help companies decide on the best pricing options after figuring out what the demand for a product is, as well as its supply. Their biggest goal is to help increase an organization’s profits and market share.
These professionals may also assist in the development of new products by examining market trends and doing focus studies and other marketing research. Daily tasks may include research, strategy development, market analysis, and budget management, among others. And, depending on their job responsibilities, a marketing professional may go by one of several job titles. Those at the lower levels may just need knowledge of branding, consumer behavior, and data analysis. However, once they move into management, these professionals need more knowledge in management theory and strategic decision making.
Online Marketing Education in New Jersey
Marketing students may choose their degree program because of the required skills which are unique to the profession. This includes the mixing of analytical and creative thinking, among other things. Though these skills might be useful in any type of career, they come together in a totally different way when you are involved in marketing. This career might be even more attractive because of its breadth. Marketing is vital to the economic health of any organization. Marketing studies consumer perceptions and is one of the first sources of profit. For that reason, no matter where the New Jersey economy shifts next, they will need marketing professionals.
A New Jersey realtor, for instance, has to use their marketing skills to sell homes or businesses, or just to get their name out in the community. While the realtor and their organization may have written a business plan, they rely heavily on their clients, and marketing and communication with those clients goes hand-in-hand.
Healthcare organizations need marketing professionals to help them when they are trying to bring new clients through their doors. Many healthcare professionals don’t have a lot of business experience, so they rely on those with marketing know-how to help them decide where their marketing budget is best spent.
Online Associate Degree in Marketing (AS)
At the associate degree level, students are less likely to find marketing-specific degrees. However, there are plenty of options for those looking to earn an associate degree in business or business administration, which can translate well into earning a higher-level degree in marketing, and which can sometimes offer a focus in marketing. And, luckily, those attending school in New Jersey may have excellent opportunities to find internship or work while they complete their degree programs. In these programs, students learn to think and act like business professionals, with a specific focus on how marketing affects a company.
Before enrolling, prospective students should verify what accreditations the school and programs have. This is especially important if you plan to move on to a higher level of education, which practically all marketing professionals will eventually need to do. Students who plan to transfer to a four-year university may be able to transfer most of their credits, but this is, again, something you can work out before you apply to an institution. Many community colleges have transfer agreements with larger state schools, so this is something you should be looking for. An associate degree will often include the general education courses you would usually expect to take during the first two years of a bachelor’s degree, so you will likely only need around two years to finish the rest of your bachelor’s if you are able to transfer all the credits you have finished in an associate degree.
Upon graduation, students may find entry-level jobs as administrative assistants, operations managers, business managers, executive assistants, and other positions.
Online Bachelor's Degree in Marketing (BS)
Undergraduate students entering a New Jersey college or university’s business marketing program might earn a Bachelor of Science in Marketing or a bachelor’s in business with a minor or concentration in marketing.
After graduation, students be able to use technology and qualitative methods to perform consumer research, as well as being able to interpret data so that they can solve problems in marketing for their business.
A bachelor’s degree program in marketing will include courses in subjects such as the following.
- Managerial Communications
- Public Relations
- Principles of Marketing
- Quantitative Methods
- Principles of Finance
- Business to Business Marketing
Upon graduating, you may find a career position in a range of fields: marketing, advertising, public relations, digital marketing, integrated marketing communication, data analytics, marketing research, and more.
Online Master's Degree in Marketing (MS)
Graduate students planning to earn a Master of Science in Marketing likely know that a masters in marketing degree will give them the ability to better understand who their customers are and what leads them to buy a particular item. Whereas an associate degree and bachelor’s degree will give graduates a broad knowledge of all the things marketing professionals should know, a master’s degree will provide a much more in-depth level of knowledge, with a greater focus on quantifying customer research.
These programs expose students to a wide range of data and help them to be able to quickly and accurately use this data, study it, and convert it into marketing efforts that work.
Students planning to earn a Master of Business Administration (MBA) will graduate ready to move their careers up to the next level or to consider a new career in business administration. Luckily, these programs, though they focus on business knowledge, also come with the option to earn a concentration in marketing. This is good news for any professional looking to make their mark on their organization and move up into a marketing manager position.
Online PhD Degree in Marketing (PhD)
Professionals in business or marketing may choose to earn their PhD in management, with the option of earning a concentration in marketing, much the same way that you might earn a concentration in marketing with a master’s. At universities offering marketing PhDs, the marketing department also focuses on making sure students learn about scholarly research and teaching. After all, the reason to earn a PhD is often to earn tenure in a teaching position or to get into a research position.
Become a Marketing Manager in New Jersey
Unlike with some other professions, there are no state requirements for workers in this field to hold licensure or certification. However, certification can still be vitally important to those who are hoping to succeed in the field.
For example, marketing professionals who want to move into digital marketing may not have taken a digital marketing concentration in college. But they can still achieve their goal and gain better access to these positions by taking a digital marketing certification, which are available through professional marketing organizations or even from Google for specific Google products.
Earning certifications in this way can equal a sizable jump in salary if you are able to capitalize on the addition to your resume. Choosing something like a Google certification is choosing a program with high name recognition. However, you’ll want to make sure that you choose a certification that will help you gain whatever position you are aiming for. This might mean that you need to read job postings to know what certifications would be most helpful for the job you want.
Online courses in a marketing specialization may fill the needs of a professional who wants to move into a specific field, such as digital marketing, though they aren’t the same as industry certifications. However, many schools offer these types of courses and they can be a nice addition to a resume or even prepare you for certification exams. Just make sure you check out what the outcome expectations are for any of these courses before signing up.
Here are some certification options for those who are interested.
- The Digital Marketing Strategies: Data, Automation, AI & Analytics course runs for two months. This certification program demonstrates to professionals how today’s marketing is supported by data, optimized by analytics, and scaled by automation.
- The OMCP marketing certification requires professionals to achieve passing scores on exams. They must also prove they have 5,000 hours of marketing experience. This may be in traditional marketing, selling marketing services, copywriting, or advertising.
- The Digital Marketing Institute, in partnership with the American Marketing Association, offers a dual certification: Digital Marketing and Certified Digital Marketing Professional.
- Digital Marketing Pro offers a few of the same topics as those offered in the Digital Marketing and Certified Digital Marketing Professional certification program.
Careers for Marketing Graduates
- Marketing Director
This professional leads the marketing department and guides the work of the marketing staff. They may also supervise accounts assigned to them, though they may monitor the accounts of the entire marketing department. They supervise and evaluate project activities and their results, and they direct research efforts.
- Marketing Specialist
A marketing specialist creates ad campaigns, working with the demographic data of their intended audience. They work on pricing strategies and with marketing teams to help achieve marketing success.
- Special Events Manager
Special events managers plan out events from beginning to end, depending on what the organization requires. They also keep the organization’s objectives and the target audience in mind while creating budgets and making sure the event in successful.
- Social Media Manager
Professionals working in social media marketing have the responsibility of supervising the organization’s interactions with the public as they implement content strategies for social media platforms. They analyze engagement data, find trends in consumer interactions, and plan out digital campaigns to develop community online.
- Account Manager
An account manager ensures each department is satisfying the needs of customers and clients. They take care of customer complaints, find a way to resolve their issues, and work to ensure a positive relationship between the organization and the customer.
- Operations Manager
An operations manager is vital to the management team. They supervise high-level HR duties, attracting new talent and establishing training standards and hiring processes. They are responsible for analyzing and improving organizations processes and work to improve the quality, efficiency, and productivity of the organization.
- Merchandising Manager
A merchandising manager is responsible for finding, managing, and curating the organization’s products and promotional materials. They may oversee the buying process, predict or forecast inventory demands and upcoming trends, and negotiate with the organization’s suppliers.
- Business Development Director
This director helps organizations to increase their profitability. To accomplish this, they identify potential business opportunities; develop and enhance the organization’s presence on the market; and build relationships with vendors, distributors, and consumers. They utilize their knowledge of an organization’s services and products to find new opportunities to increase revenue.
- Media Buyer
The media buyer communicates with websites, radio stations, newspapers, and television stations to buy advertising minutes. If they are successful, their organization’s ads are printed, aired, and placed on the internet for consumers to see. The media buyer’s work helps their organization to grow.
- Brand Manager
This professional makes sure their organization’s services and product lines attract the attention of current or future consumers. The brand manager also monitors marketing trends and watches competitive companies so that they are able to stay at the front of the pack. They are also responsible for shaping and communicating the organization’s vision and mission.