What is Marketing?
In the United States, there are many different types of colleges and universities: public, private, 100% online, and more. Many schools in South Carolina offer degrees in marketing, and marketing is an important field for nearly all businesses in South Carolina and across the country. Thus, there are many opportunities for marketing professionals in the state or elsewhere if you are looking to move. Marketing degrees are programs that are specifically designed to prepare students for these opportunities.
The curriculum of these programs include courses in advertising, market research, and public relations. Students may also have the opportunity to specialize in a particular area of marketing, such as digital marketing or international marketing. Faculty at the best schools in the state are experienced professionals who have worked in the marketing field. They can provide students with real-world examples and advice to help them succeed after graduation.
Online Marketing Education in South Carolina
If you want to get a job in the world of marketing, you should know what a marketing professional does. However, you should also be aware that this can be a large umbrella, and your day-to-day work will depend on the company and industry you work within. Many marketing professionals create advertisements and marketing campaigns to sell products or services. They may be responsible for a company's public image, conducting market research, and their overall media strategy. They may also work as an advertising account executive, brand manager, or marketing manager or they may work in graphic design, copywriting, or market research.
Good marketing professionals are constantly evolving. They must meet targets and remain creative at all times. They must attend numerous meetings and maintain good relationships with clients and vendors. However, there are benefits as well: marketing professionals get to see the direct results of their hard work in the products, services, and ideas that companies produce. Despite sometimes hectic schedules, marketing professionals usually take a great deal of pride in their work.
These people are well-rounded and must have excellent communication skills. They may also make excellent project managers within a marketing department or be responsible for public relations, troubleshooting, and training team members. In addition to creating an advertising plan and creating ads, marketing professionals also work to implement the marketing strategy and test it with the intended audience or a certain demographic. This may take the form of focus groups, personal modeling, consumer interviews, or social media posts. They may be responsible for developing the social media presence for a company or for a specific market segment.
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Online Associates (AS)
The curriculum of an online associate degree in marketing typically consists of 60 credits and focuses on the fundamentals of marketing and some general education courses, such as English and mathematics. Students may learn about consumer behavior, marketing strategy, and even integrated marketing communications. They may also study various forms of marketing such as advertising, direct marketing, and business-to-business marketing. An associate degree can vary in length depending on any transfer credits the student may have and their course schedule, such as whether they can attend full-time or only part-time.
An associate degree program in marketing online can prepare students for entry-level roles in marketing and other related fields. It will provide the basic knowledge necessary to succeed in many marketing positions, though you are unlikely to easily obtain promotions from entry-level positions without a lot of experience. After graduating from an associate degree program, students may move on to pursue a bachelor's degree or even an MBA in marketing online. A marketing associate degree is the perfect steppingstone to a bachelor's degree or a quick start to your career.
An associate degree in marketing can prepare you for a range of positions, including event promoter, digital media manager, or public relations specialist. A successful marketing assistant will prepare budget spreadsheets, marketing reports, and promotional materials, and help develop marketing strategies. In addition, they will be able to assist in the design of advertising materials and help business owners conduct market research and schedule marketing initiatives. These are just a few of the many possible jobs for a graduate from an associate degree in marketing program.
Online Bachelors (BS)
Marketing is a field that encompasses many disciplines. The role of a marketer involves developing and executing effective messaging for a company's products and services. According to a LinkedIn report, there is a higher demand for marketers than ever these days. A bachelor's degree in marketing will prepare you not only for entry-level roles, but also for more senior-level jobs. Not only that, but it can also prepare you for roles outside of marketing as most business roles require at least a bachelor’s degree.
During your bachelor’s program, you'll need to complete around 120 credit hours, many of which will be focused on marketing, though you’ll also complete a number of general education courses. The cost of your degree program will depend on where you're attending school and how many credit hours you're taking each semester. Most marketing degree programs last three to four years, although accelerated programs can take only two or three years. Many marketing bachelor's degree programs will require you to complete a semester-long internship, which will help you develop real-world skills and allow you to start networking within the industry. You may also be required to obtain additional professional certifications by prospective employers who are looking for specific skills.
Marketing degrees are a great choice for students who have a busy schedule or want to earn a degree from home. Online programs can emphasize creativity and problem-solving skills. They cover topics such as brand management, market research, professional sales, social media, and digital marketing. Graduates of these programs will be well-prepared to enter the fast-paced world of marketing and should be able to find work in a variety of settings and industries.
Online Masters (MS)
A master's degree in marketing prepares students for even higher level careers in the marketing and business world. These degrees emphasize strategic thinking, matching a firm's strengths and weaknesses to profitable market opportunities, and more. The coursework offered also usually explores the ethical and legal issues surrounding marketing. Coursework in a master's program should include business foundation courses, statistics and research, as well as core marketing courses and electives, which help students pursue interests and passions. In addition, students should be aware of the latest trends in product and services marketing once they graduate.
Some programs focus on specific subjects, such as consumer behavior or marketing analytics. Others may offer electives in internet marketing or sports marketing but not provide a full concentration in those areas. While the curriculum will vary widely, marketing courses will often cover both theory and practical applications of statistics and students should gain a comprehensive understanding of how to interpret and analyze marketing data. A master's degree in marketing usually lasts for two years and applicants should have already completed an undergraduate degree in marketing.
Online Doctorate (PhD)
A PhD in marketing is the top-level professional degree that can be earned in the field. While these are not necessary for most high-level careers in the business side of marketing, they are often required for high-level positions in academia and research. These programs are likely to include courses in business administration, behavior and psychology, economic theory, and other advanced concepts. You can further build on this knowledge by conducting research on your own or with the help of an advisor. When you begin your school search to find an online program, you should consider the reputation of the school and whether or not they are accredited before enrolling.
Graduates of PhD in marketing college and degree programs receive advanced training in research and business strategies. Most students who graduate from one of these programs will pursue a position in academia or in a high-level business position. Those with a DBA degree may opt for a career as a consultant, as well.
Online Certifications
There are many different marketing certifications available to professionals. The most common and popular marketing certifications are the Certified Marketing Professional (CMP) and the Certified Internet Marketing Professional (CIMP) certifications.
The CMP certification is offered by the Chartered Institute of Marketing (CIM) and is the most recognized marketing certification in the world. The CIMP certification is offered by the American Internet Marketing Association (AIMA) and is designed for professionals who want to specialize in internet marketing.
Both the CMP and CIMP certifications require that you pass an exam, and both certifications are valid for three years. To maintain your certification, you must earn continuing education credits every year. The CMP and CIMP certifications are not cheap, but they can be worth the investment.
Learn more about the best online colleges in South Carolina here.
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Become a Marketing Professional in South Carolina
If you're looking for a career in marketing, South Carolina is a great place to be. With a growing economy and plenty of opportunities in the field, marketing professionals can find their niche here. The key to success in this career is to have the right skills and knowledge. Here are some tips on how to become a marketing professional in South Carolina.
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Step 1: Get a degree in marketing from an accredited university
In order to be successful in the field of marketing, it’s important to have a degree from an accredited university. Obtaining a degree from an accredited institution gives you the knowledge and skills you need to be successful in the marketing field, while also ensuring that your degree will be recognized by future educational institutions and prospective employers. There are many accredited universities that offer degrees in marketing, so finding one that fits your needs should not be difficult.
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Step 2: Gain experience in the field
In order to gain experience in the field of marketing, it’s important to identify what specific area of marketing you are interested in. Once you have a general idea, there are many ways to get started. Internships are a great way to gain experience and knowledge in the field, and they often lead to jobs after graduation. There are also many online resources that can help you learn more about marketing such as blogs, articles, and videos. Additionally, networking with professionals in the marketing industry is a great way to learn more about what it takes to be successful in this field.
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Step 3: Learn about the latest trends and technologies in the industry
As a marketer, it’s important that you stay up to date on the latest trends and technologies in the industry. By doing so, you can ensure that your marketing campaigns are using the most effective methods possible.
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Step 4: Develop your Skill set
In order to be successful in the business world, it’s important to have a strong skill set in marketing. Marketing is the process of creating value for a company through the creation and distribution of products or services. In order to develop your skill set in marketing, you must understand the fundamentals of marketing including its history, definition, and purpose. Additionally, you must be able to create a marketing plan and implement it effectively.
What Can I Do with a Bachelor's in Marketing?
With a marketing degree, you have a number of potential career paths open to you. You could work for a company as a marketer or you could start your own business. If you're interested in working for a company, some possible job titles include market research analyst, advertising account executive, and product manager. If you want to start your own business, some possible business ideas include starting a marketing consulting service, becoming a social media consultant, or starting an online store. No matter what path you choose, having a marketing degree gives you the skills you need to succeed in the field of marketing.
Potential Careers for Marketing Graduates
- Product Manager:
A product manager will be responsible for the development and execution of the product strategy. They will work with the cross-functional team to bring the product vision to life and will be responsible for product planning, road mapping, and requirements gathering. They will also be responsible for ensuring that the product meets the needs of the customer.
Necessary Requirements:
- Proven experience as a Product Manager
- Experience working in a fast-paced environment
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
Estimated Salary
- The median annual wage for advertising and promotions managers in the US in 2021 was $133,380 and advertising sales managers earned $52,340
- The mean annual wage for advertising and promotions managers in South Carolina is not tracked by the BLS, but marketing managers earn $130,240. Advertising sales managers earn $53,110
- Marketing Research Analyst:
A marketing research analyst will be responsible for conducting market research and analysis to support marketing initiatives. This will involve defining research objectives, designing research plans, conducting primary and secondary research, analyzing data, and presenting findings. They will also be responsible for staying up to date on industry trends and developments.
Necessary Requirements:
- Bachelor's degree in marketing, market research, business, or a related field
- 2-4 years of experience in market research or a related field
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
Estimated Salary
- The median annual wage for market research analysts in the US in 2021 was $63,920
- The mean annual wage for market research analysts and marketing specialists in South Carolina is $63,440
- Advertising Coordinator:
An advertising coordinator will be responsible for managing and coordinating advertising campaigns for the company. They will work with clients and vendors to develop and implement campaigns, track results, and ensure that campaigns are within budget. They will also be responsible for developing creative materials, such as ad copy, artwork, and media schedules.
Necessary Requirements:
- Bachelor's degree in marketing, advertising, or related field
- 2-4 years of experience in advertising or marketing
- Excellent communication and organizational skills
- Creative thinking and problem solving skills
Estimated Salary
- The median annual wage for advertising and promotions managers in the US in 2021 was $127,150 and marketing managers earned $1350,030
- The mean annual wage for marketing managers in South Carolina is $130,240
- Brand Manager:
A brand manager is responsible for the development and execution of the brand strategy. This includes managing the brand identity, developing marketing programs, and overseeing advertising and communications. They also work closely with the sales and product teams to ensure that the brand is represented consistently across all channels.
Necessary Requirements:
- Bachelor's degree in marketing, business, or related field
- 5+ years of experience in brand management or related field
- Strong analytical and project management skills
- Excellent communication and presentation skills
Estimated Salary
- The median annual wage for advertising and promotions managers in the US in 2021 was $133,380 and public relations managers earned $125,780
- The mean annual wage for marketing managers in South Carolina is $130,240 and public relations managers earn $92,260
- Digital Marketing Manager:
A digital marketing manager or director is responsible for developing and managing digital marketing campaigns to promote products and services. This includes planning, executing, and monitoring digital marketing activities such as SEO, social media, email, and online advertising. They also works closely with other departments such as sales, product development, and customer service to ensure that the company’s online presence is aligned with its overall business objectives.
Necessary Requirements:
- Proven experience as a Digital Marketing Manager or similar role
- Hands-on experience with SEO, social media, email, and online advertising tools and platforms
- Strong analytical and project management skills
- Excellent communication and interpersonal skills
Estimated Salary
- The median annual wage for marketing managers in the US in 2021 was $135,030
- The mean annual wage for marketing managers in South Carolina is $130,240
- Media Buyer:
A media buyer is responsible for one part of the planning and execution of media campaigns. They work with clients to determine the best way to reach their target audience and then buy ad space accordingly. They may also track the results of campaigns to ensure that they are meeting the client's objectives and shift the location of media to a new ad space or time slot if the current choices are not as effective as they should be.
Necessary Requirements:
- Bachelor's degree in advertising, marketing, or a related field
- 2-4 years of experience in media buying or a related field
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
Estimated Salary
- The median annual wage for buyers and purchasing agents in the US in 2021 was $63,470
- The mean annual wage for buyers and purchasing agents in South Carolina is $70,620
- Business Development Director:
A business development director is responsible for developing and executing strategies to grow the company's business. This includes identifying new business opportunities, developing relationships with potential customers, and closing deals.
Necessary Requirements:
- Proven track record in business development
- Strong negotiation and communication skills
- Experience in sales or marketing
Estimated Salary
- The median annual wage for training and development directors in the US in 2021 was $120,130 and business operations specialists earned $74,670
- The mean annual wage for training and development directors in South Carolina is $104,280 and business operations specialists earned $74,100
- Merchandising Manager:
A merchandising manager is responsible for planning and executing all aspects of the company's merchandising strategy. This includes developing and managing relationships with vendors, negotiating contracts, overseeing product development, and managing the merchandise budget. They will work closely with other members of the management team to ensure that the company's merchandise offerings are aligned with its overall business strategy.
Necessary Requirements:
- Proven experience as a merchandising manager or similar role
- Strong understanding of the retail market and trends
- Excellent negotiation and communication skills
- Strong organizational and time management skills
Estimated Salary
- The median annual wage for purchasing managers in the US in 2021 was $75,410 and merchandise displayers and window trimmers earned $32,060. Buyers and purchasing agents earned $63,470
- The mean annual wage for purchasing managers in South Carolina is $114,940 and merchandise displayers and window trimmers earn $32,020. Buyers and purchasing agents earn $70,620
- Senior Project Manager:
A senior project manager will be responsible for planning, executing, and monitoring projects from start to finish according to strict deadlines and within budget. They will also be responsible for communicating with clients and team members to ensure that everyone is on track and that the project is proceeding as planned.
Necessary Requirements:
- Proven experience as a project manager
- Excellent communication and interpersonal skills
- Excellent organizational and time management skills
- Ability to work under pressure and meet strict deadlines
- Bachelor's degree in project management, business, or a related field
Estimated Salary
- The median annual wage for project management specialists in the US in 2021 was $94,500
- The mean annual wage for project management specialists in South Carolina is $88,150
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