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What is Marketing?
Utah is home to a number of colleges and universities that offer marketing programs at the undergraduate and graduate levels. Students interested in pursuing a career in marketing should be able to find a variety of programs that fit their interests and needs.
A marketing professional is someone who helps companies and organizations promote and sell their products or services. Marketing professionals use a variety of skills to do this including market research, advertising, public relations, and sales skills.
There are many different types of marketing professionals, but they all share one common goal: to help their clients increase sales and grow their businesses. To do this, they must first understand the needs and wants of their target market. They then create a marketing plan that includes various strategies and tactics designed to reach these consumers.
Marketing professionals often specialize in one or more areas of marketing. For example, some may focus on market research while others may specialize in advertising or public relations, or they may even be particularly focused on digital marketing. No matter what their specialty, all marketing professionals strive to develop creative and effective ways to promote their clients' products or services.
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Online Marketing Education in Utah
There are many reasons to consider studying marketing in Utah. For one, the state is home to many of businesses, both large and small, that rely on marketing to reach their target audiences. Marketing professionals in Utah will have opportunities to work with a variety of clients including local businesses, national brands, and international companies.
Utah also offers a good mix of urban and rural environments, which provides online students with the opportunity to learn about marketing in different types of markets. And, because the state is home to several major outdoor recreation areas, students might even be able to focus on marketing for outdoor products and services.
Graduates of marketing degree programs can pursue careers in a variety of industries including advertising, public relations, event planning, market research, and sales. With the right skills and experience, graduates can find positions at large corporations or small businesses, in government agencies, or with non-profits.
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Online Associate Degree in Marketing (AS)
An online associate degree in marketing can provide students with the necessary skills and knowledge to get their foot in the door in a marketing career. These program can also prepare students for further education at the bachelor's level. Students looking to transfer their earned credits to a bachelor’s program should ensure that they are attending an accredited institution, and you may want to seek out schools that have transfer agreements with larger four-year institutions.
An associate degree in marketing generally takes two years to complete, though some schools offer online accelerated markeing programs that can be completed in as little as 18 months. The coursework for an associate marketing typically covers topics such as market research, advertising, and sales management and an associate’s usually includes around 60 credit hours’ worth of coursework.
Graduates of an associate degree in marketing program may be able find entry-level positions in marketing, advertising, or public relations. However, those who choose to pursue further education by earning a bachelor's degree in marketing or a related field will be more competitive in the marketing field as many prospective employers for marketing graduates prefer those with bachelor’s degrees.
Online Bachelors Degree in Marketing (BS)
A bachelor's degree in marketing can open the door to a variety of exciting career opportunities, and a bachelor’s is the most commonly required degree in the field. From product development and market research to sales and advertising, there are many ways to put your degree to work in the field of marketing.
Most marketing programs will give you a solid foundation in business principles, business and mass communication, and consumer behavior. You'll also often learn about market research methods, product development, and promotion strategies. In addition, many marketing programs now offer specializations in digital marketing, social media marketing, or data analytics.
A bachelor’s degree in marketing usually requires that students complete around 120 hours of coursework, usually taking four years to complete if you attend full-time. However, much of this in the first two years is general education, which you may have already completed if you’ve earned an associate degree. If that’s the case, and your credits transfer, then you might be able to complete the rest of your bachelor’s degree in just two more years rather than four.
With a bachelor's degree in marketing, you'll be prepared for a wide range of challenging and rewarding career options. So, whether you're interested in working for a major corporation or launching your own start-up, there's a place for you in the world of marketing.
Online Masters Degree in Marketing (MS)
If you're interested in pursuing a graduate degree in marketing, you may want to look for an online program. Online master's programs in marketing can be a great option if you're working full-time or otherwise don't have time to attend a traditional college. Online programs can offer the convenience of part-time classes and asynchronous lessons. And you'll be able to apply your knowledge to real-world situations in many programs.
Many full-time MBA or master’s programs are available online or at a campus. These programs feature a wide range of coursework, including business foundation courses and concentration courses. MBA programs in marketing typically require around 6 credits of coursework, much like an associate degree but without any general education courses and at a much higher level. Courses in these programs often cover topics such as customer value creation and meeting organizational goals. You may also have the opportunity to complete an internship.
Applicants should consider a program that combines core curriculum and flexible options to meet specific career goals. In some programs, the core curriculum is complemented by elective courses that can allow you to specialize and build a marketing portfolio.
Online PhD Degree in Marketing (PhD)
A PhD in marketing is a terminal degree, but these degrees are often not required by any employer in the business or marketing industry. Instead, those who earn these degrees often move into academia, teaching the next pioneers of the marketing industry, or into research, where they can learn what makes customers tick and how to take advantage of new marketing opportunities.
These degree programs can take anywhere from four to seven years, depending on the time you have available for the program and the exact courses required. You will take classes, but this will not be your entire program. Instead, you’ll learn about research and pedagogy and then spend time researching a topic of your own. You might finish your degree by defending a dissertation or presenting a doctoral study, depending on your program.
Online Marketing Certifications
There are a number of marketing certifications that can be obtained to help improve one’s career prospects. Many of these certifications are offered by professional organizations such as the American Marketing Association or the Institute of Management Consultants. Some of the more popular marketing certifications include Certified Marketing Professional, Certified Marketing Specialist, and Certified Social Marketing Professional. Each of these certifications requires passing an exam, and often also completing a certain amount of continuing education credits.
Having one or more of these marketing certifications can help show potential employers that you have the necessary skills and knowledge for the job. In addition, it can also make you eligible for higher-level positions and promotions within your company.
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Become a Marketing Professional in Utah
If you're considering a marketing career in Utah, here are some steps to take to become a marketing professional.
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Step 1: Get a degree in marketing
There are several colleges and universities in Utah that offer marketing programs at the undergraduate and graduate levels. Getting a degree will give you the skills and knowledge you need to be successful in the field.
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Step 2: Start working in the industry
Once you have your degree, you’ll need to start looking for marketing jobs in Utah. Companies are always looking for talented marketers to help them promote their products or services, or you can try to find a position with a marketing firm.
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Step 3: Join professional organizations
There are several professional organizations for marketers in the US, such as the American Marketing Association and even the Direct Marketing Association of Utah. Joining these organizations will help you network with other professionals and stay up to date on industry news and trends.
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Step 4: Stay creative
As marketing professionals, it’s important to stay creative. This can be done by thinking outside of the box and coming up with new and innovative ideas. It’s also important to keep up with the latest trends in marketing, so that you can keep your skills current. You can keep your creative juices flowing by learning new things, bouncing your ideas off other people, and constantly keeping your eyes open for inspiration.
What Can I Do with a Bachelor's in Marketing?
There are many things you can do with a bachelor's degree in marketing. You can work in advertising, public relations, sales, market research, product development, or you could pursue a career in management or start your own marketing consulting business. Marketing is a versatile field, and there are many options for those with a bachelor's in the field. You could work in a corporate setting, find a position with a non-profit to get the word out about their goals or services, work the fundraising side of a non-profit, and much more.
Potential Careers for Marketing Graduates
- Marketing Director:
A marketing director will be responsible for leading a company's marketing efforts. They will be in charge of creating and executing marketing plans, as well as overseeing the marketing team. Additionally, they will be responsible for managing the budget and ensuring that all marketing activities are aligned with the company's overall strategy.
Necessary Requirements:
- Proven experience as a marketing director or similar role
- Excellent communication and leadership skills
- Strong analytical and problem-solving skills
- Creative thinking
- Strategic planning ability
- Budget management experience
Estimated Salary
- The median annual wage for marketing managers in the US in 2021 was $133,380
- The mean annual wage for marketing managers in Utah is $122,070
- Special Events Manager:
A special events manager is responsible for organizing and executing special events for a company. This includes planning the event, coordinating with vendors, managing the budget, and ensuring the event runs smoothly.
Necessary Requirements:
- Proven experience as an Event Planner or Manager
- Excellent organizational and time management skills
- Creativity and problem solving skills
- Excellent communication and interpersonal skills
- Attention to detail and strong organizational skills
Estimated Salary
- The median annual wage for meeting, convention, and event planners in the US in 2021 was $49,470
- The mean annual wage for meeting, convention, and event planners in Utah is $46,410
- Account Manager:
An account manager is responsible for managing a portfolio of accounts and overseeing the account team. They develop and maintain strong relationships with clients, provide strategic direction and grow accounts.
Necessary Requirements:
- Proven experience as an account manager or in a similar role
- Strong communication and interpersonal skills
- Excellent organizational and time management skills
- A strategic and analytical mind
- A results-driven approach
Estimated Salary
- The median annual wage for marketing managers in the US in 2021 was $133,380 and sales managers earned $132,290
- The mean annual wage for marketing managers in Utah is $122,070 and sales managers earn $118,980
- Operations Manager:
An operations manager will be responsible for overseeing and coordinating the day-to-day operations of the company. They will be in charge of ensuring that all departments are running smoothly and efficiently, as well as troubleshooting any issues that may arise. An operations manager will also develop and implement new processes and procedures to improve the overall operation of the company.
Necessary Requirements:
- Bachelor’s degree in business administration or related field
- 5+ years of experience in an operations role
- Strong leadership and organizational skills
- Excellent communication and interpersonal skills
- Ability to think critically
Estimated Salary
- The mean annual wage for general and operations managers in the US in 2021 was $115,250
- The mean annual wage for general and operations managers in Utah is $84,950
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- Merchandising Manager:
A merchandising manager is responsible for developing and executing merchandise plans and strategies that support the overall brand vision and business objectives. This includes working with cross-functional teams to develop product assortments, manage inventory levels, and optimize sales and margin performance.
Necessary Requirements:
- Bachelor's degree in Business, Merchandising, or a related field
- 5+ years of experience in merchandise planning, buying, or a related field
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
Estimated Salary
- The median annual wage for purchasing managers, buyers, and purchasing agents in the US in 2021 was $75,410 and merchandise displayers and window trimmers earned $30,810
- The mean annual wage for purchasing managers in Utah is $101,330 and merchandise displayers and window trimmers earn $32,170
- Media Buyer:
A media buyer is responsible for planning, negotiating, and purchasing advertising space and time on behalf of their employer. They work with advertising agencies and media outlets to get the best rates for their company's budget.
Necessary Requirements:
- Bachelor's degree in advertising, marketing, business, or related field
- 1-3 years of experience in media buying or planning
- Excellent negotiation and communication skills
- Strong analytical and mathematical skills
Estimated Salary
- The mean annual wage for buyers and purchasing agents in the US in 2021 was $72,540
- The mean annual wage for buyers and purchasing agents in Utah is $72,220
- Digital Marketing Manager:
A digital marketing manager will be responsible for planning, executing, and measuring marketing campaigns to drive awareness and acquisition for the company. They will work closely with the product, engineering, and design teams to ensure that campaigns are aligned with business objectives.
Necessary Requirements:
- 4+ years of experience in marketing, with at least 2 years in a digital marketing role
- Demonstrated experience planning and executing successful marketing camp
- Strong analytical skills and experience measuring campaign performance
- Excellent communication and project management skills
Estimated Salary
- The median annual wage for advertising, promotions, and marketing managers in the US in 2021 was $133,380 and marketing managers earned $142,170
- The mean annual wage for advertising and promotions managers in Utah is $90,240 and marketing managers earn $122,070 Check Out All Business Careers