What is Marketing?
A marketing professional is a businessperson whose job is to promote and sell products or services for their employer or client. Marketing professionals can hold any one of a number of roles within a marketing firm or department. Some are analysts who crunch big data in search of the right approach to customers. Others are creatives who devise the clever print, web, and television promotional materials that we all love so much. Then there are marketing managers who oversee the entire team and create campaigns starting with the big data analysis through the final marketing products.
Marketing professionals work in every industry, and every type of company relies on some marketing strategy to attract business. Marketing professionals are thus found setting up booths in conventions, at computer screens generating graphics, and even on video shoots of various sizes. The field is extremely diverse and, while many marketing professionals spend their days in the same office day after day, others may travel as many as thirty weeks a year.