What is Marketing?
Every business has a product or service they are selling, which means they need people and ways to sell them. To do this, companies have to analyze the market, identify where there is a need for a product or service, and then create the means to reach these people. Marketing professionals create the tools used to get these products and services in front of potential buyers as well as identifying who these potential buyers are. They research the market to find the trends and gaps in services and then come up with ways to fill those needs. Many people think advertising and marketing are the same thing. In actuality, advertising is a form of marketing and takes place after much of the marketing work in done. Without marketing, advertising would just get thrown into the wind with the hopes it will land where it is needed. Marketing removes the guesswork and allows for advertising to reach the right audience using the right vehicle.
According to the US Bureau of Labor Statistics, there are over 2,100 people employed in the marketing industry in Idaho. With manufacturing and real estate being the biggest industries in Idaho, it’s no surprise that marketing is a needed industry. The average marketing employee makes $64,000 and the need for marketing professionals is expected to remain steady for the next few years. If helping companies meet the needs of its customers sounds like something you might enjoy doing, there is information regarding how to break into the industry below, including some of the more popular careers in the industry. Some of the listed careers require a formal education, while others can be entered without one. But, as with any career, the more education a person has, the further they can advance in their career.
Have you ever been driving down the highway listening to the radio and an advertisement comes on for a product or service and it immediately piques your interest? Or maybe you’ve been scrolling through your social media feed and an ad for a product pops up and you are interested enough to click the link and find out more about it? You’ve just been target marketed. You match a specific demographic for that product, so the ads are being shown to you.
Often this happened because a marketing professional or twelve spent countless hours finding you and people like you who would be interested in that product. And that’s the gist of what a marketing professional does. They first recognize a need for the product, then they determine who is most likely to buy that product and then they cerate the ads on platforms their potential buyer uses. They accomplish this through research and an intimate understanding of who would want it and why.