Best 55 Marketing Schools and Colleges in the U.S.

Saint Joseph's University has a dedicated department of marketing, featuring several specialty marketing majors and minors, an MS in marketing, an MBA with a marketing concentration, and a data analytics certificate. Students in the marketing department will have access to a variety of practices and industries including brands, charities, sports teams, entertainers, companies, events, and more. Marketing students will become masterful in sales techniques, digital marketing, social media, advertising strategies, technology, and consumer behavior trends. The school also offers specific student marketing associations and organizations.

At the University of Notre Dame, students can participate in an immersive multidisciplinary marketing program. The marketing department centers around the 5C/STP/4Ps marketing management framework and skill development in strategy, analytical thinking, innovation, ethics, and creativity. Over 75% of marketing students study abroad, and internships and research opportunities are widely available. Seniors have the option to work on real-world advertising campaigns. The vast alumni network and the extensive career center tools also provide critical support for long-term career success.

Pennsylvania State University’s main campus is home to a marketing department with a centralized education specializing in theory, research, and progressive practices. Students will have access to both undergraduate and graduate degrees in a supportive educational environment focusing on ethics, collaboration, work-life balance, productivity, analytics, and more. Undergraduates can select from various areas of focus such as brand management, digital marketing, marketing analytics, retail and distribution management, consultative selling, and sports marketing. The Penn State American Marketing Association is also on campus.

Texas A&M University at College Station offers three marketing programs, including a BA with a marketing concentration, a master’s degree in marketing, and a PhD in business administration with a marketing emphasis. The BBA has four career tracks from which to choose including advertising strategy, analytics and consulting, professional selling and sales management, and retail buying and management. Students will have hands-on experience at all levels for the highest impact in learning opportunities.

Miami University at Oxford has an elite department of marketing that puts students into action from day one. Students will participate in projects, marketing simulations, innovation systems, experiential learning, competitions, and case analyses. In addition to these intense studies, students have the option to participate in the Highwire Brand Studio. Seniors compete each semester to create optimal solutions to a select client’s branding challenge. Former clients include P&G’s Pringles, Olay and Pantene brands, Nestlé’s Purina and Toll House brands, Speedway, Pepsi, Microban Europe, New Chapter Natural Vitamins and Hasbro, J&J Ethicon Endo-Surgery, NCAA, AdvancePierre Foods, Cessna Aircraft Company, Nestle, and Reebok.

Brigham Young University at Provo has an exclusive marketing program that only accepts 90 students each year. The program is designed to prepare students for careers in managerial roles and executive positions. Students will learn cross-functional business skills necessary for long-term success through specialized core courses including marketing research, consumer behavior, advertising, and promotions management. Program participants will also have access to student organizations and clubs dedicated to marketing, entrepreneurial ventures, international opportunities, on-campus internships, and social innovation.

James Madison University features a marketing major within the College of Business along with a minor in marketing and a concentration in professional sales. Students will graduate prepared for a career in digital marketing through intense courses such as social media marketing, strategic Internet marketing, and A digital marketing practicum. All program participants will experience a hands-on learning environment and have access to marketing internships and marketing simulations while developing essential communication and leadership skills.

The University of Richmond has one of the most well-rounded and advanced marketing programs available. Students will learn marketing fundamentals along with innovative and adaptive practices through an experiential learning environment. Each program participant can join the University of Richmond American Marketing Association student champion, the National Team Selling Competition, and Spiders in NYC & Richmond Road Trips. Throughout their degree pursuit, students will also work on real-world projects for prestigious companies such as Nike, Convergent Coffee, Hamilton Beach, and others.

Michigan State University’s Broad College of Business offers both undergraduate degrees and graduate degrees in marketing. Marketing programs at Michigan State University center around customer personalization, innovative technology, and engaging experiences. These courses and programs are designed to prepare graduates for careers in several types of marketing leadership roles, such as business development and sales, marketing management, marketing research, and marketing strategy.

The University of Wisconsin at Madison provides marketing degrees at all levels through the Wisconsin School of Businesses Department of Marketing. Programs focus on long-term career success with a forward-thinking course offering. Students will learn the tools, insights, and know-how to pursue various marketing career paths, such as marketing analytics, advertising, digital and social media marketing, and brand and product management. Those who wish to pursue a graduate degree can complete an MBA with a specialization in marketing analytics and insights. And the college offers study abroad opportunities and an American Marketing Association chapter.

Loyola University of Chicago features a well-rounded marketing education that includes skill development aimed to ensure professional success such as business and professional speaking, hands-on experience with real cases, and interactive classroom settings. Students will also be able to choose between global marketing courses or attend courses at Loyola's John Felice Rome Center in Italy. And they can participate in a wide range of study abroad opportunities. Marketing programs are available as an undergraduate major or an MBA with a marketing concentration.

The University of Georgia’s Department of Marketing offers four marketing degrees including a BBA, master’s degree, MBA with a marketing concentration, and a PhD. Each marketing program emphasized curriculum essential to the future of marketing, including analytics, digital strategy, and consumer behavior. Many graduates work for prominent corporations in both management training programs and sales positions such as with Coca-Cola, State Farm, Georgia-Pacific, and Morgan Stanley.

The University of Maryland at College Park is home to the Robert H. Smith School of Business featuring an elevated marketing major program and a Plus-1 program that combines a bachelor’s degree and a master’s degree over five years. All programs incorporate the importance of ethics in marketing. Graduates of the marketing major work in a wide array of career specializations including marketing research, retailing, sales, advertising, and product and service management.

Kean University has a dedicated School of Management and Marketing. The school and the faculty work with each program participant to create an optimized academic journey that will lead to long-term career growth. Students will learn critical skills and development, such as communication, strategy, and innovation. Graduates of Kean’s marketing program work in a wide range of areas including advertising, brand management, marketing, public relations, and others.

Midwestern State University prepares students for an outstanding and lasting career in marketing. Students will learn a variety of marketing principles and methodologies including pricing, customer satisfaction, stakeholder needs, communication, customer behavior, and more. Graduates often work in specialized areas such as brand management, advertising, sales, management, analysis, research, and international marketing. Degrees are AACSB accredited and all students have access to internships and field experience.

Washington University in St Louis offers a BSBA with a marketing major and various business minors with marketing foundations such as the business of entertainment, the business of sports, business analytics, the business of social impact, and more. Students can select second majors and dual minors for non-business majors. It is also possible to pursue a certificate in marketing and an MBA with a marketing concentration in brand management, product management, or customer analytics at Washington University.

Alma College utilizes technology and global guest speakers to maximize learning output for marketing students. Students will focus on advertising and marketing strategies, as well as being awarded hands-on experience with marketing campaign projects for local businesses and non-profits. Marketing programs at Alma College present traditional theories such as the Four Ps and more progressive approaches, including digital media. Courses are designed to prepare students for an adaptive future, including marketing and society, e-commerce, and entrepreneurial marketing.

Regis University has an advanced bachelor’s degree in marketing and a master’s degree in marketing. Program participants will learn critical skills such as creating customer solutions, public relations, communications, market research, branding, sales, advertising, decision-making, current trends, and product and service conceptualization. Students can choose between online classes and in-person coursework.

The Fashion Institute of Technology (FIT) offers an AAS and a BS in advertising and marketing communications. This program is a hands-on and well-rounded interdisciplinary education which includes media buying, direct marketing, public relations, advertising, and journalism. Students will develop press releases, print ads, digital videos, radio and tv commercials, and media plans. Each program participant will also be able to study abroad and complete global internships at such premium companies as Gucci, Calvin Klein, ABC, and Barneys New York.

Babson College has a dedicated marketing division with global appeal and global reach. Programs are comprised of an interdisciplinary curriculum for a more evolved and adaptive marketing education that combines both digital marketing and traditional marketing methodologies. Students will also learn to take into account stakeholder involvement and the decision-making process of consumers, and they can choose to pursue various marketing concentrations and sub-fields. Study abroad options are also available.

CUNY Bernard M Baruch College features five marketing and international business tracks including digital, general, international, advertising, and analytics. The marketing management BBA teaches program participants the best ways to provide value and create satisfaction to customers, developing and maintaining relationships, and understanding the needs of customers. Graduates of marketing tracks at CUNY work in a wide range of fields including management, product development, analysis, research, SEO, and sales. And internships count toward master’s degrees.

Georgetown University has a superior marketing program featuring access to invaluable research and advanced lessons in today’s and tomorrow’s marketing approaches including creating value, decision-making, consumer needs, information processing, profitability, and sustainability. The program also features seminars and workshops at the Georgetown Institute for Consumer Research in addition to an undergraduate degree, MBA certificate in consumer analytics and insights, and a master’s in marketing communication. Students will participate in real projects, networking events, and class trips.

The University of Cincinnati’s main campus offers a marketing major, minor, master’s degree, graduate certificate, and a PhD. This comprehensive educational opportunity allows students to continue their education in a seamless manner complete with internships, co-ops, and career assistance. Graduates from the University of Cincinnati go on to work for top employers including IBM, Xerox, P&G, Hormel, oracle, Johnson & Johnson, and others. These employers often have openings in a diverse range of marketing specialties such as digital marketing, branding, advertising, research, sales, accounts acquisition, and more.

Georgia State University features a number of marketing educational opportunities such as a BBA in marketing, an undergraduate certificate in professional sales, a master’s degree in marketing, an MBA with a marketing concentration, graduate certificates in marketing areas, and a PhD in marketing. Students will learn essential skills and industry know-how in critical areas, including promotion, social media marketing, exchange, goods and services distribution, customer wants and needs, pricing strategies, product development, and more.

The University of Missouri at Columbia has a BA in marketing that includes a well-rounded business education. Marketing majors will be exposed to a cross-disciplinary education in management, banking, finance, economics, and accounting. Marketing majors will also be able to select a focus on international business and real estate if they so choose. And students can pursue a certificate in sales and customer development or marketing analytics.

Fairfield University features marketing majors with a variety of concentrations including digital and social media, fashion, relationship marketing, integrated marketing communications, and communications. Each program provides a flexible course selection to cater to the unique career aspirations including sales, advertising, communication, consumer characteristics, custom techniques, customer behavior, digital marketing, research, global marketing, and more. Marketing students will also have access to internships and hands-on experience. A marketing minor and a master’s in marketing analytics are also available.

The University of California at Riverside has several marketing pathways through the UCR School of Business. Students will study various aspects of marketing, at both the undergraduate and graduate levels, including markets, competitors, promotion, consumer behavior, advertising, distribution, database marketing, pricing strategy, product development, and more. Concentrations in marketing are available in the form of a bachelor’s degree, MBA, and PhD. Program participants will also have access to scholarships, career services, internships, and specialized minors.

Providence College provides a bachelor’s degree in marketing, a minor in marketing, and a 4+1 MBA Program with marketing coursework. The overall goal of Providence College’s AACSB-accredited marketing programs is to prepare students for a long-term career in marketing. Students will learn a variety of practical methodologies including market research, digital strategies, leadership skills, analytical and creative skills, and much more. Class sizes are small, and programs expose students to both for-profit and non-profit marketing strategies.

Boston College features dynamic marketing concentrations in marketing for both management students and non-management students alike. Students will learn to embrace change and adaptive solutions in a variety of areas including economies, industries, technology, customer attitudes, demographics, new market and brand development, public and private enterprise, and more. A unique aspect of the BC marketing department is that program participants learn a complimentary education in areas such as psychology, sociology, society, and culture.

The University of New Hampshire features a BSBA with a marketing major and an MBA with a marketing specialization. The marketing department works to ensure the curriculum is the most advanced with the most cutting-edge research available each year. Students will learn insightful and advantageous skill sets such as consumer behavior, digital and traditional marketing methodologies, hands-on projects, communication, high-value customers, analytics, and more. Graduates pursue a variety of marketing careers including advertising, brand manager, buyer, digital marketer, market researcher, new product development, and sales.

The Kent Campus of Kent State offers an AACSB-accredited bachelor’s degree in marketing ideal for career paths in for-profit businesses, non-profit businesses, manufacturing, and the service industry. The marketing and entrepreneurship department offers several majors, minors, certificates, and graduate degrees. Marketing students can also complete a combined bachelor’s degree and master’s degree to save time and money. Students will learn a wide array of marketing subject matter such as international marketing, marketing research, consumer behavior, promotion management, advertising, and personal selling.

Northwestern University is home to the Kellogg Marketing Department and nationally recognized business programs, including marketing. Students can pursue an undergraduate marketing major or an MBA with various marketing specializations. Students can even complete an integrated marketing communications program featuring a flexible curriculum and locations. The university also hosts a chapter of the American Marketing Association, competitive internships, and faculty published in industry-leading academic journals.

The University of Iowa offers a number of marketing career tracks including analytics, management, sales, and retail. At the University of Iowa, the program encourages all students to pursue their specialties within marketing such as technology, creativity, psychology, writing, social media, analytics, and others. Students have access to elite networking events, internships, and professional preparation courses. As a result, the University of Iowa's marketing students hold a 98% graduation placement rate of being either employed or enrolled in graduate school within 6 months of graduation.

Saint Mary's College aims to prepare marketing students for success through skill development and leadership. The marketing concentration teaches students a broad array of marketing arenas such as advertising, marketing research, buyer behavior, international marketing, management, sales, and others. Students will also be privy to career advice and guidance along with internship opportunities and a career gateway program. The Saint Mary’s College alumni network consists of over 40,000 graduates, many of whom assist with interview prep and employment opportunities.

The University of Connecticut offers several marketing concentrations at the undergraduate level, including professional sales leadership and digital marketing and analytics. Students will gain hands-on experience through various activities and projects such as analytics, marketing plans, research, and honors courses. Classes will work with real-life companies on specialized projects, and marketing majors will have access to prestigious marketing internships. Mentorship opportunities are also available.

Santa Clara University features a number of progressive marketing degrees and concentrations including an undergraduate major, retail studies minor, master’s degree in marketing, and others. Program participants will study all essential aspects of marketing such as psychology, sociology, finance, and economics. Santa Clara University is one of the few marketing programs to offer both in-person and online degrees. And students will have access to premium internships and study abroad programs, including Google and Facebook.

Longwood University marketing students learn advanced marketing techniques as a way to prepare for demanding and ever-changing careers in marketing including communications, research, selling, consumer behavior, direct marketing, and more. Students will also have the option to participate in honors programs, internships, and independent studies. Graduates become employed in a variety of marketing arenas such as management, advertising, international marketing, marketing research, product management, and others.

The University of Pittsburgh at Pittsburgh features a top BSBA with a marketing major and a master’s degree in marketing. Undergraduate marketing students will be required to complete a well-rounded degree curriculum, including social sciences and foreign culture courses. Upon graduation, students will be able to price products, identify optimal distribution channels, promote existing and new products, and more. The master’s degree program prepares students for more demanding and specialized futures in marketing.

Alfred University is home to AACSB-accredited marketing programs and an American Marketing Association chapter that provides all students with a long-term advantage as professional marketers. Students can either major or minor in marketing with a wide array of marketing course offerings including consumer behavior, graphic design, promotion strategy, sales management, international marketing, and others. In fact, students can also participate in study tours throughout several countries and regions around the world, such as Central America and Germany.

The University of Central Florida features two BSBA marketing tracks, which are marketing management and professional selling. Both programs provide the necessary skills to excel in a marketing career such as brand management, retail, market research, promotion, sales, and others. Students will have access to a local chapter of the American Marketing Association, and internships are available to those who qualify either during the summer or on a part-time basis.

Hofstra University is home to a BBA and an MS in marketing, as well as a BBA and an MS in marketing research. Undergraduates who major in marketing will be able to pursue careers in more niche industries such as media, fashion, music, sports, and entertainment. The university will also assist with networking opportunities, internships, and employment connections. Students will be able to participate in ground-breaking research as available in the business lab, as well as study abroad programs.

Bryant University offers a BSBA with a marketing concentration, a digital marketing concentration and minors in marketing, marketing analytics, and sales. Students will have access to traditional and non-traditional marketing coursework including writing, consumer behavior, leadership, policy, financial management, legal, and much more. Program participants will also focus on ethics in marketing and the use of technology in marketing.

The University of Dayton is located in Dayton, Ohio, about an hour north of Cincinnati. Most of the campus is self-contained, though it’s practically in the middle of the mid-size city. Over 11,000 students enroll each year, most of whom are undergraduate students. They have the chance to earn everything from a bachelor’s degree to a professional or research doctoral degree in business, management, communication, education, engineering, statistics, physical sciences, public administration, and more.

The University of Miami provides one- to two-year certificates, bachelor’s, master’s, and doctorates to their nearly 18,000 enrolled students. Despite being quite a large school, they manage to maintain a low student-to-faculty ratio at 12 to 1. You should have no trouble getting enough help from professors if you need it. It should also be no surprise that the Miami, FL campus is a beautiful, palm tree filled place that looks more like a resort than a college. Check it out for yourself, they might just offer the degree you’re looking for.

This is a medium-size university in a not-so-medium city. Located north of Manhattan, south of Yonkers, and right next to the New York Botanical Garden and the Bronx Zoo, this school enrolls up to 17,000 students each year. Just over half those students are undergraduates and the rest are graduate students. They earn degrees in ethnic studies, biomedical science, business and management, computer science, education, foreign languages, legal studies, philosophy, psychology, social sciences, visual performing arts, and more. And they do so in relatively small classes as they maintain a student-to-faculty ratio on 13 to 1.

Directly to the south of New York City, right across the bay, sits West Long Branch, New Jersey. About three miles from the beach is the campus of Monmouth University, its main buildings looking like a grand old estate. The student body is small, with only around 6,000 enrolled each year, and the class sizes are equally small, with the student-to-faculty ratio sitting at 12 to 1. The school offers the full range of degrees, from associate to doctorate. With 60+ majors in 22 departments, you are sure to find something that fits your educational goals.

This university sits east of Queens, in Garden City, New York. Its student enrollment is generally just under 8,000 and their class sizes are small with an 11 to 1 student-to-faculty ratio. However, they offer plenty of majors in their modern, tree-filled campus. Their largest departments, with the most options for majors, are education; health professions and related programs; business, management, marketing, and related support services; and visual and performing arts.

The Denver campus of the University of Colorado is located near downtown Denver, in the middle of a very large city, with the downtown center visible from the buildings where you will be attending classes. This campus is not connected to the nearby Anschutz Medical Campus, though they are both in Denver. Nearly 25,000 students attend these two campuses, with a decent 17 to 1 student-to-teacher ratio but plenty of programs to choose from. The school offers a variety of degrees covering business, architecture, computer science, engineering, history, and math, health professions, and biomedical sciences. For students looking for marketing programs, these fall under the purview of business and are sometimes combined with management.

Located in the small city of Chico, California, this CSU university still has plenty to offer their 17,000+ students. The student-to-faculty ratio is a little high at 24 to 1, but once you get into your major classes, they should thin out a little. Students will be able to choose between 80+ majors in 26 departments and attend their classes among the Romanesque buildings of the campus, which blends easily into the town.