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What is Marketing?

Marketing degrees are a great option for students who want to start a career in the field of marketing. There are several different types of degree programs, ranging from undergraduate to graduate, that can help students find the perfect job. Undergraduate marketing programs are designed for students who want to work in the business world as account executives, brand managers, or market research analysts. These programs can be taken online, on campus, or through hybrid learning formats. Accredited schools and programs offer high academic standards and training.

Many marketing degrees also include a focus on digital media and new technologies. Students studying marketing are likely to learn about mobile marketing, social media, search engine optimization, and digital analytics. In addition to this, they will also learn about traditional business-oriented marketing. For example, students who choose to study marketing management will be prepared to manage marketing programs and develop a comprehensive understanding of marketing theory.

Marketing majors learn how to choose and appeal to distinct target markets, develop products, and handle relationships with customers and business partners. These courses also prepare students to work in various industries all over the country.

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Online Marketing Education in Wisconsin

A marketing professionals' job is to promote a company's products or services. The job demands creativity, adherence to deadlines, frequent meetings, and a strong commitment to the company's goals. Moreover, it requires experience and knowledge of the industry, though this is often gained on-the-job, after you have completed your education.

Depending on the industry, marketing professionals may have a wide range of responsibilities. These duties may include devising marketing strategies, conducting market research, participating in marketing programs, using social media, reaching out to clients, managing sales, and preparing progress reports. They may work in a team or alone.

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Marketing managers are responsible for the overall marketing strategy and planning. They work closely with other team members and stakeholders to produce an impactful campaign. They also conduct market research on target audiences and develop lasting relationships with customers. Marketing managers are often part of a larger marketing team and they must be highly knowledgeable in the latest technologies, methodologies, and trends to ensure that their campaigns are successful.

Online Associate Degree in Marketing (AS)

Associate degrees in marketing are designed to prepare individuals for a wide range of careers in the marketing field. They provide students with a general understanding of business practices and a strong background in management and creative design. These programs also help students develop skills in negotiation and salesmanship. In addition, students will be equipped with the knowledge necessary to manage and execute marketing strategies.

Admission requirements vary from college to college, but associate admissions generally require an application form, basic profile information, and an indication of the type of program you wish to study. Some schools require additional documents, such as transcripts or proof of your graduation, though associate degrees have the lowest requirements for previous GPA and standardized tests.

Associate degree programs typically include 60 credit hours. This is equivalent to about two years of full-time study, and you can complete your degree in just two years if you attend full-time. There are even accelerated degrees for those who want to finish more quickly, and online programs offer flexible scheduling and can allow students to complete their degree faster.

Online Bachelors Degree in Marketing (BS)

A bachelor's degree in marketing can provide students with the skills and knowledge necessary to succeed in their chosen career. Marketing is a field that involves the planning and execution of campaigns to promote and sell products or services. It is a dynamic and ever-changing field, and those who enter it need to be creative, analytical, and able to think outside the box.

An online Bachelor of Science in Marketing can give students a solid foundation on which to build their careers, and it is the most commonly earned degree in the field. The coursework covers topics such as market research, consumer behavior, advertising, and public relations. Students learn how to develop marketing strategies, create ad campaigns, and measure the success of their efforts. They also gain an understanding of the principles of economics and how they apply to the world of marketing.

A bachelor’s degree usually takes around four years to complete, though those attending part-time will take longer to finish their degree. There are accelerated programs, though not many, and you may have the option of completing all or some of this degree online.

Online Masters Degree in Marketing (MS)

A master's degree in marketing can provide students with the skills and knowledge necessary to pursue a variety of marketing careers. Marketing programs at the graduate level typically cover topics such as market research, consumer behavior, advertising, public relations, and sales management. A master's degree in marketing can lead to careers in all of these fields, though it is more often used as a way to advance in an existing career. With a master’s degree or MBA in marketing, you can move into higher-level roles, earn promotions, and continue to succeed in your marketing career.

Many colleges and universities offer master's degrees in marketing, including some of the top business schools in the country. Students interested in pursuing a career in marketing should consider completing a master's degree at a college or university that offers a strong curriculum in marketing and related fields.

Online PhD Degree in Marketing (PhD)

Most marketing programs culminate in a bachelor's degree, but some students choose to pursue a more advanced degree, such as a master's or doctorate. A PhD in marketing is the highest academic degree available in the field.

While most marketing programs focus on the practical application of marketing principles, a PhD program will usually emphasize research and theory. Students in a PhD program take courses in advanced marketing topics and conduct original research that contributes to the body of knowledge in the field. Graduates with a PhD in marketing may find careers as marketing professors or researchers. They may also work for companies as consultants or executive-level employees, though an MBA is a more likely degree for those who wish to work in the C-suites. Those with marketing PhDs could also start their own consulting firms.

Online Marketing Certifications

Marketing certifications are a great way to gain the skills and knowledge needed to succeed in the marketing field. There are many different marketing certifications available, each with its own set of benefits.

The most popular marketing certification is the Certified Marketing Professional (CMP) designation. This certification is offered by the American Marketing Association (AMA). To earn the CMP designation, individuals must complete a rigorous exam that covers all aspects of marketing. This designation is recognized by employers and clients as a symbol of excellence in marketing.

Other popular marketing certifications include the Certified Social Media Strategist (CSMS) certification and the Google AdWords Certification. These certifications demonstrate an individual’s proficiency in specific areas of marketing. Earning one or more of these certifications can make you more marketable to employers and help you stand out from your competition.

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Become a Marketing Manager in Wisconsin

There are many steps that one must take in order to become a marketing professional. Some of the steps you might follow include the following.

  • Step 1: Getting a degree in marketing from an accredited college or university

    There are many accredited colleges and universities that offer marketing degrees. A degree in marketing can lead to a very successful career in many different fields. Marketing is a very important aspect of any business, and it is essential to have a good understanding of marketing principles if you want to succeed in the field. A degree in marketing from an accredited college or university will give you the knowledge and skills you need. Marketing is a very complex field, and there are many different aspects to it. You will learn about all of the different aspects of marketing in a degree including advertising, market research, product development, and more. A degree in marketing from an accredited college or university is the best way to prepare for a career in marketing or boost your current career to the next level. There are many different career paths you can take with a marketing degree, so you should be able to find a job that suits your skills and interests.

  • Step 2: Gaining experience by working in the field of marketing

    In order to gain experience in the field of marketing, it’s important to get a job in the industry. There are many entry-level jobs available in marketing, such as working as a marketing assistant or a research analyst. These positions can give you the opportunity to learn about the different aspects of marketing such as market research, product development, and advertising. In addition, you can also gain experience by interning at a marketing firm. This will allow you to work with experienced professionals and learn about the day-to-day operations of a marketing agency.

  • Step 3: Earning certification from a professional organization

    The marketing field is vast and offers many opportunities for those with the drive and creativity to succeed. One way to stand out from the competition is to earn certification from a professional organization. Certification can show that you have the knowledge and skills necessary to be a successful marketing professional. There are many different professional organizations that offer certification, so it’s important to do your research to find the one that best fits your needs. Once you have found a certification you are interested in, you will need to complete the required coursework or exam.

  • Step 4: Staying up to date on industry trends and best practices

    As a marketer, it’s important to stay up to date on industry trends and best practices. This can be done by reading marketing blogs, attending conferences and webinars, and following thought leaders on social media. By staying current with industry trends, you will be able to create more effective marketing campaigns and strategies. You will also be able to better understand your target audience and what they are looking for. Additionally, you will be able to position yourself as a thought leader in the industry.

What Can I Do with a Bachelor's in Marketing?

A bachelor's degree in marketing can lead to a variety of career paths. Marketing is a broad field that encompasses many different specialties such as advertising, public relations, market research, and sales. With a bachelor's degree in marketing, you can pursue a career in any of these areas and others. Marketing is a fast-paced and ever-changing field, so it’s important to be adaptable and have good problem-solving skills. As a marketing professional, you will need to be able to think creatively and come up with new ideas to keep your company's marketing campaigns fresh. If you are interested in pursuing a career in marketing, there are many different avenues you can take. Do some research to find out which area of marketing interests you the most, and then look for job openings that match your skills and interests.

Potential Careers for Marketing Graduates

  • Business Development Director:

    A business development director is responsible for leading the company’s business development initiatives. This includes identifying new business opportunities, developing and executing go-to-market strategies, and building and maintaining relationships with key partners and customers. A business development director usually reports to the CEO and is a member of the executive team.

    Necessary Requirements:

    • Proven track record in business development
    • Strong analytical and problem-solving skills
    • Excellent communication and interpersonal skills
    • MBA or equivalent degree

    Estimated Salary

    • The median annual wage for training and development managers in the US in 2021 was $120,130
      • The mean annual wage for training and development managers in Wisconsin is $121,820
  • Account Manager:

    An account manager is responsible for managing and developing relationships with key accounts. The role involves working closely with clients to understand their needs and ensure they are met. They are also responsible for identifying new business opportunities and generating sales.

    Necessary Requirements:

    • Proven experience as an account manager or relevant role
    • Strong communication and interpersonal skills
    • Excellent organizational and time management skills
    • Ability to build relationships
    • Commercial awareness
    • Negotiation skills

    Estimated Salary

    • The median annual wage for sales managers in the US in 2021 was $127,490
    • The mean annual wage for sales managers in Wisconsin is $133,740
  • Operations Manager:

    An operations manager is responsible for the overall operations of the company. They will develop and implement strategies and policies to improve efficiency and effectiveness and will also be responsible for managing staff, budgeting, and planning.

    Necessary Requirements:

    • Proven experience as an operations manager or similar role
    • Experience in developing and implementing strategies
    • Experience in managing staff
    • Budgeting and planning experience

    Estimated Salary

    • The mean annual wage for general and operations managers in the US in 2021 was $115,250
    • The mean annual wage for general and operations managers in Wisconsin is $133,740
  • Chief Marketing Manager:

    A chief marketing manager is responsible for the overall marketing strategy of the company. They develop and oversee marketing campaigns, both internally and externally, and track their effectiveness. They also work closely with other departments, such as sales, to ensure that campaigns are aligned with company objectives.

    Necessary Requirements:

    • Proven experience as a marketing manager or similar role
    • Experience developing and overseeing marketing campaigns
    • Strong analytical and project management skills
    • Excellent communication and interpersonal skills
    • Bachelor's degree in marketing, business, or related field

    Estimated Salary

    • The median annual wage for marketing managers in the US in 2021 was $133,380 and chief executives earned $179,520
    • The mean annual wage for marketing managers in Wisconsin is $132,800 and chief executives earn $217,480

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  • Media and Advertisement Advisor:

    A media and advertisement advisor will be responsible for planning and executing advertising and media campaigns. They will work with clients to determine objectives, target audiences, and messaging for campaigns and will also develop budgets and schedules, and track results.

    Necessary Requirements:

    • Proven experience in advertising and media campaign planning and execution
    • Strong communication and project management skills
    • Ability to work independently and meet deadlines

    Estimated Salary

    • The median annual wage for advertising, promotions, and marketing managers in the US in 2021 was $133,380
    • The mean annual wage for advertising and promotions managers in Wisconsin is $114,900
  • Special Events Manager:

    A special events manager is responsible for planning and executing all aspects of company-sponsored special events. This includes but is not limited to conferences, galas, retreats, and trade shows. They will work closely with other departments to ensure that all events run smoothly and are within budget.

    Necessary Requirements:

    • Proven experience as an event planner
    • Excellent organizational and time management skills
    • Outstanding communication and interpersonal abilities

    Estimated Salary

    • The median annual wage for meeting, convention, and event planners in the US in 2021 was $49,470
    • The mean annual wage for meeting, convention, and event planners in Wisconsin is $50,030
  • Merchandising Manager:

    A merchandising manager is responsible for planning and executing merchandising strategies for the company. They work closely with the buying team to develop assortments that are aligned with the company's overall strategy. They are also responsible for managing inventory levels and developing markdown plans.

    Necessary Requirements:

    • Bachelor's degree in Business or related field
    • 3-5 years of experience in Merchandising or related field
    • Excellent communication and organizational skills
    • Strong analytical skills

    Estimated Salary

    • The median annual wage for purchasing managers, buyers, and purchasing agents in the US in 2021 was $75,410 and merchandise displayers and window trimmers earned $32,060
    • The mean annual wage for purchasing managers in Wisconsin is $111,590, buyers and purchasing agents earn $63,490, and merchandise displayers and window trimmers earned $35,640
  • Marketing Research Analyst:

    A marketing research analyst is responsible for conducting market research and analysis to support marketing initiatives. This includes identifying target markets, conducting customer surveys, and analyzing data to understand customer needs and preferences. They will use this information to develop marketing strategies and plans.

    Necessary Requirements:

    • Bachelor's degree in marketing, research, or related field
    • 2+ years of experience in marketing research or related field
    • Strong analytical and problem solving skills
    • Excellent written and oral communication skills

    Estimated Salary

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