Online MBA in Sports Management (SM) Degree - Top 20 Programs of 2024

Get Matched With Sports Management Programs

Pursuing an MBA in sports management could be a strategic move if you're aiming to advance or pivot your career toward the business side of the sports industry. These specialized online MBA programs equip you with the knowledge and skills to excel in various sport and entertainment business roles by combining core business principles with sports management theory and practice. And online flexibility can allow you to balance your studies with professional commitments, making it a viable option for working professionals.

The curriculum of an MBA in sports management typically covers topics such as marketing, finance, facilities operations, sports event security management, and event management, all tailored to the sports context. Engaging with this coursework online means you can learn from virtually anywhere, applying contemporary methods and frameworks directly to your current or desired role in the sports industry. Additionally, many traditional and online MBA programs offer networking opportunities, access to industry experts, and hands-on projects to enhance your learning experience.

An MBA in sports management combines business acumen with sports industry insights.
Studying online provides flexibility and the ability to immediately apply learning.
Programs often include practical experiences and networking opportunities.

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Top 25 Best MBA in Sports Management Programs

University of Massachusetts-Amherst

Score: 87.24

Graduate Tuition
- In-State: $14,723
- Out-of-State: $32,434
Net Price: $22,291
Acceptance Rate: 64%
Retention Rate: 90%

Graduation Rate: 83%
Total Enrollment: 32,229
Undergrad Students: 24,391
Graduate Students: 7,838
Grads Salary: $82,000
Student-to-faculty: 18:1

University of Oregon

Score: 77.05

Graduate Tuition
- In-State: $16,659
- Out-of-State: $30,132
Net Price: $22,077
Acceptance Rate: 86%
Retention Rate: 86%

Graduation Rate: 73%
Total Enrollment: 23,163
Undergrad Students: 19,565
Graduate Students: 3,598
Grads Salary: $73,000
Student-to-faculty: 20:1

Shepherd University

Score: 77.02

Graduate Tuition
- In-State: $8,280
- Out-of-State: $11,484
Net Price: $9,827
Acceptance Rate: 96%
Retention Rate: 70%

Graduation Rate: 48%
Total Enrollment: 3,235
Undergrad Students: 2,718
Graduate Students: 517
Grads Salary: $74,000
Student-to-faculty: 15:1

University of Central Missouri

Score: 76.26

Graduate Tuition
- In-State: $8,544
- Out-of-State: $17,088
Net Price: $15,117
Acceptance Rate: 71%
Retention Rate: 72%

Graduation Rate: 53%
Total Enrollment: 11,637
Undergrad Students: 7,345
Graduate Students: 4,292
Grads Salary: $74,000
Student-to-faculty: 19:1

Salem State University

Score: 75.37

Graduate Tuition
- In-State: $2,520
- Out-of-State: $4,140
Net Price: $19,277
Acceptance Rate: 93%
Retention Rate: 75%

Graduation Rate: 55%
Total Enrollment: 6,539
Undergrad Students: 5,078
Graduate Students: 1,461
Grads Salary: $76,000
Student-to-faculty: 12:1

Texas Woman's University

Score: 75.02

Graduate Tuition
- In-State: $5,184
- Out-of-State: $12,744
Net Price: $11,682
Acceptance Rate: 94%
Retention Rate: 73%

Graduation Rate: 48%
Total Enrollment: 15,958
Undergrad Students: 10,153
Graduate Students: 5,805
Grads Salary: $72,000
Student-to-faculty: 16:1

Southeast Missouri State University

Score: 73.15

Graduate Tuition
- In-State: $6,565
- Out-of-State: $6,565
Net Price: $14,519
Acceptance Rate: 86%
Retention Rate: 73%

Graduation Rate: 56%
Total Enrollment: 9,927
Undergrad Students: 8,454
Graduate Students: 1,473
Grads Salary: $68,000
Student-to-faculty: 20:1

Misericordia University

Score: 73.02

Graduate Tuition
- In-State: $36,650
- Out-of-State: $36,650
Net Price: $27,033
Acceptance Rate: 89%
Retention Rate: 80%

Graduation Rate: 75%
Total Enrollment: 2,242
Undergrad Students: 1,776
Graduate Students: 466
Grads Salary: $66,000
Student-to-faculty: 9:1

Fort Hays State University

Score: 72.54

Graduate Tuition
- In-State: $3,979
- Out-of-State: $11,334
Net Price: $13,322
Acceptance Rate: 88%
Retention Rate: 76%

Graduation Rate: 51%
Total Enrollment: 12,949
Undergrad Students: 10,427
Graduate Students: 2,522
Grads Salary: $65,000
Student-to-faculty: 15:1

Eastern Michigan University

Score: 71.09

Graduate Tuition
- In-State: $17,231
- Out-of-State: $29,862
Net Price: $15,826
Acceptance Rate: 83%
Retention Rate: 66%

Graduation Rate: 45%
Total Enrollment: 14,018
Undergrad Students: 11,617
Graduate Students: 2,401
Grads Salary: $70,000
Student-to-faculty: 14:1

Belhaven University

Score: 70.3

Graduate Tuition
- In-State: $10,890
- Out-of-State: $10,890
Net Price: $19,794
Acceptance Rate: 43%
Retention Rate: 67%

Graduation Rate: 46%
Total Enrollment: 3,627
Undergrad Students: 1,501
Graduate Students: 2,126
Grads Salary: $63,000
Student-to-faculty: 9:1

Franklin Pierce University

Score: 68.18

Graduate Tuition
- In-State: $39,549
- Out-of-State: $39,549
Net Price: $28,434
Acceptance Rate: 93%
Retention Rate: 74%

Graduation Rate: 52%
Total Enrollment: 1,663
Undergrad Students: 1,118
Graduate Students: 545
Grads Salary: $76,000
Student-to-faculty: 12:1

Shorter University

Score: 67.42

Graduate Tuition
- In-State: $16,800
- Out-of-State: $16,800
Net Price: $13,490
Acceptance Rate: 97%
Retention Rate: 72%

Graduation Rate: 32%
Total Enrollment: 1,515
Undergrad Students: 1,373
Graduate Students: 142
Grads Salary: $69,000
Student-to-faculty: 15:1

University of West Alabama

Score: 66.41

Graduate Tuition
- In-State: $6,678
- Out-of-State: $13,356
Net Price: $13,786
Acceptance Rate: 69%
Retention Rate: 69%

Graduation Rate: 38%
Total Enrollment: 5,860
Undergrad Students: 2,427
Graduate Students: 3,433
Grads Salary: $61,000
Student-to-faculty: 18:1

Tiffin University

Score: 63.94

Graduate Tuition
- In-State: $14,000
- Out-of-State: $14,000
Net Price: $25,636
Acceptance Rate: 83%
Retention Rate: 60%

Graduation Rate: 45%
Total Enrollment: 3,044
Undergrad Students: 2,339
Graduate Students: 705
Grads Salary: $72,000
Student-to-faculty: 17:1

Rogers State University

Score: 63.8

Graduate Tuition
- In-State: $4,342
- Out-of-State: $11,700
Net Price: $13,446
Acceptance Rate: 100%
Retention Rate: 63%

Graduation Rate: 25%
Total Enrollment: 3,155
Undergrad Students: 3,046
Graduate Students: 109
Grads Salary: $69,000
Student-to-faculty: 16:1

Concordia University-Chicago

Score: 63.38

Graduate Tuition
- In-State: $10,458
- Out-of-State: $10,458
Net Price: $18,832
Acceptance Rate: 93%
Retention Rate: 58%

Graduation Rate: 48%
Total Enrollment: 5,354
Undergrad Students: 1,328
Graduate Students: 4,026
Grads Salary: $59,000
Student-to-faculty: 12:1

Adams State University

Score: 62.67

Graduate Tuition
- In-State: $7,704
- Out-of-State: $10,440
Net Price: $13,224
Acceptance Rate: 99%
Retention Rate: 57%

Graduation Rate: 28%
Total Enrollment: 2,854
Undergrad Students: 1,588
Graduate Students: 1,266
Grads Salary: $64,000
Student-to-faculty: 13:1

Midway University

Score: 61.97

Graduate Tuition
- In-State: $7,200
- Out-of-State: $7,200
Net Price: $22,848
Acceptance Rate: 94%
Retention Rate: 74%

Graduation Rate: 43%
Total Enrollment: 1,441
Undergrad Students: 1,203
Graduate Students: 238
Grads Salary: $63,000
Student-to-faculty: 15:1

Fisher College

Score: 57.26

Graduate Tuition
- In-State: $27,342
- Out-of-State: $27,342
Net Price: $26,257
Acceptance Rate: 74%
Retention Rate: 55%

Graduation Rate: 26%
Total Enrollment: 1,421
Undergrad Students: 1,312
Graduate Students: 109
Grads Salary: $67,000
Student-to-faculty: 11:1

Understanding Sports Management MBA Education

In exploring the world of sports management, you'll uncover the essential role that sports managers play in the intersection of business and athletics. This integral function supports the structure and success of sports entities.

Sports management is the field that focuses on the business aspects of sports and recreation. It encompasses a wide range of activities, from planning and organizing events to financial management, marketing, and operations within the sports industry. With a unique blend of business acumen and a passion for sports, professionals in this field ensure the smooth running of sports organizations, whether they're professional teams, college athletics, or community sports programs.

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Role of a Sports Manager

As a sports manager, your role is both strategic and operational within a sports business, involving the direction of a sports organization's activities.

This includes:

Strategic Planning: Setting long-term goals and outlining the path to achieving them
Operations: Overseeing the day-to-day management, including the coordination of events, facilities, and staff
Financial Management: Handling budgets, maximizing revenue, and ensuring financial stability
Marketing and Promotion: Developing strategies to enhance fan engagement, sponsorship, and brand visibility
Legal and Regulatory Compliance: Ensuring that all activities align with the rules and regulations of the sports industry

In this capacity, you wield a significant influence over the business side of sports, contending with challenges and leveraging opportunities to advance the success and integrity of your organization.

Online MBA in Sports Management Overview

An MBA in sports management equips you with the necessary skills and knowledge for leadership roles in the sports industry.

This specialized degree blends business acumen with an understanding of the sports sector.

Sports Management Curriculum and Coursework

Your coursework in an MBA with a focus on sports management should cover a range of topics relevant to the field.

Expect to encounter subjects such as:

Sports Marketing: Explore marketing strategies specific to the sports industry.
Facilities Management: Learn about the operations and management of sports venues.
Sports Law: Gain insight into the legal aspects impacting sports organizations.
Finance and Budgeting: Understand financial management within the context of sports.
Event Planning and Promotion: Get equipped with the skills to organize and promote sports events.

Sports Management Program Format and Duration

The structure of an online Sports Management MBA is designed for flexibility, allowing you to balance your studies with professional commitments.

Here's what you need to know about the format and duration of the program:

Delivery Mode: Fully online, with asynchronous (on-demand) or synchronous (real-time) class options.
Program Length: Typically, you can complete your MBA in about two years if enrolled full-time. Part-time options can extend the program's duration. Both are available through various business schools.
Credit Hours: Programs can vary but generally require around 30-40 credit hours for completion.

By choosing this pathway, you're setting yourself up for success in a sector that values strategic leadership and management expertise.

Benefits of an Online MBA in Sports Management

Pursuing an online MBA in sports management offers distinct advantages that can significantly enhance your career in the sports business sector.

Flexibility and Accessibility

With an online MBA in sports management, you gain the ability to balance your studies with personal and professional obligations.

Programs are designed to fit your schedule, allowing for:

Self-paced learning: You can progress through coursework at a pace that suits your lifestyle.
Remote access: Study from anywhere, whether at home or while traveling, as long as you have internet connectivity.

This flexibility ensures that your education does not disrupt your current job or family life.

Career Advancement Opportunities

An online master’s in sports management opens the door to a range of career possibilities within the sports industry.

You will be prepared for:

Leadership roles: Advance to managerial positions in sports companies and teams.
Specialized roles: Acquire knowledge in sports marketing, planning, promotion, and managing operations.

The specialized MBA curriculum equips you with a well-rounded business education that is tailored to the sports sector, increasing your employability and potential for career growth.

Choosing the Right MBA Program

When selecting the right online MBA in sports management for you, your focus should be on the program's accreditation and the practical experience of its faculty, as these factors directly impact the quality of education you will receive and your career prospects post-graduation.

Accreditation and Recognition

Ensure that the program you are considering is accredited. Accreditation by a recognized body, such as the Association to Advance Collegiate Schools of Business (AACSB), is crucial. It not only guarantees that the program meets rigorous educational standards but also assures that your degree will be respected by employers in the sports industry.

AACSB Accredited: Sign of rigorous academic standards
ACBSP Accredited: Sign of rigorous academic standards
AACSB vs ACBSP
Regionally Accredited: Widely recognized by employers

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Faculty Expertise and Industry Connections

The online MBA program should have faculty with a solid blend of academic credentials and real-world experience in sports management. Faculty with a history of working in the sports industry bring valuable insights and can share practical knowledge that extends beyond textbooks.

Industry Experience: Faculty with professional connections can provide networking opportunities.
Research and Publication: Evidence of faculty expertise and contribution to the field.

It's beneficial to choose a program where the faculty are not only educators but also active industry participants who can facilitate networking opportunities and practical learning experiences.

Sports Management MBA Admission Requirements

When you decide to apply for an online MBA in Sports Management, you'll need to meet specific educational qualifications and provide various application materials.

Academic Prerequisites

You must hold an undergraduate degree from an accredited institution to be eligible for an MBA program. A bachelor’s degree in business administration is ideal, but a degree in other fields may also be acceptable provided you have taken prerequisite courses relevant to business studies. In many cases, programs look for a minimum GPA, typically around a 3.0 on a 4.0 scale, especially for your upper division coursework.

Application Process and Materials

Your application must include:

Completed application form: This can be done online through the university’s admissions portal.
Transcripts: Provide transcripts from all postsecondary institutions you've attended. If you hold an associate degree or a bachelor’s degree, the programs will review these transcripts to determine if foundation courses are necessary.
Letters of recommendation: Usually, two to three letters are required, vouching for your potential in graduate studies.
Additional requirements: Some programs may also require a statement of purpose or an application essay, and possibly scores from standardized tests such as the GMAT or GRE, though this varies by school, and some may waive this requirement.

Continuing Education and Professional Development

In the evolving landscape of sports management, you can enhance your expertise and career progression through targeted continuing education. Whether you're seeking to solidify your professional foundation or aiming for scholarly pursuits, there are appropriate certification programs and doctoral studies that await.

Certification Programs

Certified programs offer you specialized knowledge. If you hold an MBA degree, obtaining an online sports management certificate can expand your competencies in specific areas of the sports industry, such as marketing and event promotion, without committing to a full degree program.

These certificates often provide:

Immediate return on investment (ROI)
Updated knowledge on current industry practices
Enhanced professional credibility

Plenty of institutions might offer such certificates or courses that are designed to meet your needs for professional development.

Doctoral Studies in Sports Management

Should your aspirations lie in academia or high-level consultancy, a PhD in sports management is a considerable step.

This level of education typically involves:

In-depth research capabilities
Advanced teaching prospects
High competency in strategic management and organizational skills

Pursuing a doctoral degree can lead to opportunities in teaching at the university level, engaging in advanced research, and contributing to the sports industry as a thought leader. Various universities provide online and on-campus PhD programs that you can tailor to fit your career aspirations and schedule.

Industry Trends and Future Outlook

When you pursue a master’s in sports management or a sports management MBA, you're aligning yourself with an industry exhibiting robust growth.

Here are key trends shaping your field:

Valuation Growth: Teams and franchises are seeing a continued rise in valuations, although the growth trend may see a gradual slow down.
Skill Diversification: The evolving complexity of sports businesses demands a diverse skill set covering marketing, legal aspects, and facilities management.

Employment Projections: The job market looks favorable. The Bureau of Labor Statistics forecasted overall job growth in all positions, including management positions, within the sports realm from 2022-2032.

Technological Innovation: Integration of new technologies is pivotal. You should be adept at harnessing digital tools for marketing, fan engagement, and operations.

Inclusivity and Diversity: Embracing diversity is key. Inclusive practices can open up new markets and widen consumer bases.

As you consider an online MBA in sports management, these trends will directly influence the skills and knowledge you'll need to succeed. It’s not merely about understanding sports as games but as a dynamic industry poised for future expansions.

Potential Careers and Salaries for Graduates

Your advanced degree in sports management is a valuable asset, leading to diverse leadership roles with competitive salaries. With your MBA specializing in sports management, you are primed to enter a dynamic field where business acumen and a passion for sports converge.

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Sports Marketing and Promotion

With a sports management MBA, you can expect to forge a career in sports marketing and promotions. Positions in this sector involve developing strategies to enhance the visibility and marketability of sports teams, athletes, and events. Your role might require you to manage branding campaigns, negotiate sponsorship deals, and drive sales through innovative marketing efforts. Salaries in sports marketing can vary widely, but with an MBA you're often positioned at the higher end of the spectrum, with some roles exceeding $100,000 annually.

Sports Event Management

Your expertise in sports event management can open doors to opportunities managing large-scale sporting events. Your responsibilities would then revolve around planning, organizing, and executing events that resonate with fans and athletes alike. This includes handling logistics, budgeting, and event promotion, ensuring seamless and memorable sports experiences. With a sports management MBA, you can expect to lead teams in organizations that specialize in hosting sporting competitions and events. Leadership roles in this niche can command salaries upwards of $85,000 per year, with room for growth as you gain experience and demonstrate success.

Frequently Asked Questions

How does an MBA help in sports?

An MBA in sports management equips you with leadership and business acumen tailored to the sports industry. This education can prepare you for overseeing sports teams, facilities, or organizations effectively, applying business strategies to a competitive and passionate field.

Can you complete an MBA with a specialization in sports management entirely online?

Yes, several reputable institutions offer online MBAs with a focus on sports management. These programs are designed to deliver comprehensive education in managing sports institutions and often allow for completion without the need to attend on-campus classes.

Can you make a good income in sports management?

Careers in sports management can be lucrative, with incomes varying significantly based on experience, role, and location. Leadership or executive positions within large sports organizations often command higher salaries.

Does sports management require a lot of mathematics?

While sports management is not math-intensive, it does require a solid understanding of finance and analytics for budgeting, marketing strategies, and operations, which are fundamental aspects in managing sports organizations.

Best Online MBA in Sports Management Programs for 2024