Overview of a Bachelor’s in Marketing
Marketing drives the capitalist economy. That’s a simple fact, and that is why marketing is so essential. Without marketing, there is no brand awareness and little opportunity for a business to develop a following. Marketing educates consumers; consumers tend to rely on the brands they trust and marketing serves as a huge influencer. Just as there are many different aspects to marketing, so there are also many jobs in this wide-ranging field.
If you’re creative and possess good critical thinking skills, you want a career in which your creativity can flourish. An online marketing bachelor's degree offers a solid background for many positions. Keep in mind that every company or organization will market itself in some way so, unlike some majors, a concentration in marketing will not limit you to a few large industries. Some of the main courses you'll take in an on-campus or online marketing degree include:
- Strategic Marketing
- Principles of Marketing
- Advertising and Promotions
- Digital Marketing
- Public Relations
- Business Accounting and Finance
- Organizational Behavior
- Business Management
- Statistics
- Business Communication
Top 25 Online Bachelors in Marketing Programs
1
Purdue University
Score: 85.72
- Undergraduate Tuition
- In-State: $9,992
- Out-of-State:$28,794
- Net Price: $12,576
- Acceptance Rate: 53%
- Retention Rate: 90%
- Graduation Rate: 83%
- Total Enrollment: 51,528
- Undergrad Students: 38,593
- Graduate Students: 12,935
- Grads Salary: $83,000
- Student-to-faculty: 14:1
2
Rutgers University-New Brunswick
Score: 82.1
- Undergraduate Tuition
- In-State: $17,239
- Out-of-State:$36,001
- Net Price: $17,535
- Acceptance Rate: 66%
- Retention Rate: 92%
- Graduation Rate: 84%
- Total Enrollment: 50,637
- Undergrad Students: 36,344
- Graduate Students: 14,293
- Grads Salary: $81,000
- Student-to-faculty: 15:1
3
University of Minnesota-Twin Cities
Score: 81.51
- Undergraduate Tuition
- In-State: $16,488
- Out-of-State:$36,402
- Net Price: $16,018
- Acceptance Rate: 75%
- Retention Rate: 90%
- Graduation Rate: 84%
- Total Enrollment: 54,955
- Undergrad Students: 39,248
- Graduate Students: 15,707
- Grads Salary: $80,000
- Student-to-faculty: 16:1
4
University of Massachusetts-Amherst
Score: 79.51
- Undergraduate Tuition
- In-State: $17,357
- Out-of-State:$39,293
- Net Price: $22,291
- Acceptance Rate: 64%
- Retention Rate: 90%
- Graduation Rate: 83%
- Total Enrollment: 32,229
- Undergrad Students: 24,391
- Graduate Students: 7,838
- Grads Salary: $82,000
- Student-to-faculty: 18:1
5
Florida International University
Score: 76.23
- Undergraduate Tuition
- In-State: $6,565
- Out-of-State:$18,963
- Net Price: $9,881
- Acceptance Rate: 64%
- Retention Rate: 91%
- Graduation Rate: 69%
- Total Enrollment: 55,609
- Undergrad Students: 45,688
- Graduate Students: 9,921
- Grads Salary: $71,000
- Student-to-faculty: 24:1
6
Regis University
Score: 74.09
- Undergraduate Tuition
- In-State: $43,980
- Out-of-State:$43,980
- Net Price: $26,377
- Acceptance Rate: 76%
- Retention Rate: 72%
- Graduation Rate: 67%
- Total Enrollment: 4,668
- Undergrad Students: 2,398
- Graduate Students: 2,270
- Grads Salary: $89,000
- Student-to-faculty: 9:1
7
University of Houston
Score: 74.08
- Undergraduate Tuition
- In-State: $9,711
- Out-of-State:$22,191
- Net Price: $14,056
- Acceptance Rate: 66%
- Retention Rate: 85%
- Graduation Rate: 63%
- Total Enrollment: 46,700
- Undergrad Students: 37,943
- Graduate Students: 8,757
- Grads Salary: $76,000
- Student-to-faculty: 21:1
8
Arizona State University
Score: 73.98
- Undergraduate Tuition
- In-State: $12,051
- Out-of-State:$32,193
- Net Price: $14,808
- Acceptance Rate: 90%
- Retention Rate: 85%
- Graduation Rate: 67%
- Total Enrollment: 80,065
- Undergrad Students: 65,492
- Graduate Students: 14,573
- Grads Salary: $77,000
- Student-to-faculty: 19:1
9
Webster University
Score: 73.81
- Undergraduate Tuition
- In-State: $30,730
- Out-of-State:$30,730
- Net Price: $23,069
- Acceptance Rate: 55%
- Retention Rate: 79%
- Graduation Rate: 59%
- Total Enrollment: 6,396
- Undergrad Students: 2,197
- Graduate Students: 4,199
- Grads Salary: $86,000
- Student-to-faculty: 12:1
10
Oregon State University
Score: 73.71
- Undergraduate Tuition
- In-State: $13,494
- Out-of-State:$35,664
- Net Price: $21,163
- Acceptance Rate: 83%
- Retention Rate: 87%
- Graduation Rate: 70%
- Total Enrollment: 34,292
- Undergrad Students: 28,905
- Graduate Students: 5,387
- Grads Salary: $80,000
- Student-to-faculty: 19:1
11
Colorado State University-Fort Collins
Score: 73.25
- Undergraduate Tuition
- In-State: $12,896
- Out-of-State:$33,751
- Net Price: $16,926
- Acceptance Rate: 91%
- Retention Rate: 86%
- Graduation Rate: 67%
- Total Enrollment: 33,403
- Undergrad Students: 25,777
- Graduate Students: 7,626
- Grads Salary: $77,000
- Student-to-faculty: 17:1
12
Washington State University
Score: 73.15
- Undergraduate Tuition
- In-State: $12,997
- Out-of-State:$29,073
- Net Price: $17,911
- Acceptance Rate: 83%
- Retention Rate: 81%
- Graduation Rate: 62%
- Total Enrollment: 27,539
- Undergrad Students: 22,612
- Graduate Students: 4,927
- Grads Salary: $81,000
- Student-to-faculty: 15:1
13
Temple University
Score: 72.76
- Undergraduate Tuition
- In-State: $22,082
- Out-of-State:$37,462
- Net Price: $23,935
- Acceptance Rate: 80%
- Retention Rate: 84%
- Graduation Rate: 78%
- Total Enrollment: 33,196
- Undergrad Students: 24,106
- Graduate Students: 9,090
- Grads Salary: $73,000
- Student-to-faculty: 12:1
14
University of Arkansas
Score: 72.63
- Undergraduate Tuition
- In-State: $9,748
- Out-of-State:$28,772
- Net Price: $16,208
- Acceptance Rate: 79%
- Retention Rate: 86%
- Graduation Rate: 69%
- Total Enrollment: 30,936
- Undergrad Students: 26,269
- Graduate Students: 4,667
- Grads Salary: $72,000
- Student-to-faculty: 20:1
15
Oklahoma State University
Score: 72.46
- Undergraduate Tuition
- In-State: $10,234
- Out-of-State:$25,754
- Net Price: $16,718
- Acceptance Rate: 71%
- Retention Rate: 83%
- Graduation Rate: 65%
- Total Enrollment: 25,372
- Undergrad Students: 20,786
- Graduate Students: 4,586
- Grads Salary: $74,000
- Student-to-faculty: 18:1
16
Florida Atlantic University
Score: 72.35
- Undergraduate Tuition
- In-State: $4,879
- Out-of-State:$17,324
- Net Price: $9,711
- Acceptance Rate: 81%
- Retention Rate: 81%
- Graduation Rate: 62%
- Total Enrollment: 29,592
- Undergrad Students: 24,191
- Graduate Students: 5,401
- Grads Salary: $71,000
- Student-to-faculty: 22:1
17
American Public University System
Score: 72.15
- Undergraduate Tuition
- In-State: $8,400
- Out-of-State:$8,400
- Net Price: $11,172
- Acceptance Rate: 100%
- Retention Rate: 90%
- Graduation Rate: 55%
- Total Enrollment: 48,668
- Undergrad Students: 39,206
- Graduate Students: 9,462
- Grads Salary: $79,000
- Student-to-faculty: 24:1
18
Texas A&M University-Commerce
Score: 71.37
- Undergraduate Tuition
- In-State: $10,026
- Out-of-State:$22,626
- Net Price: $13,025
- Acceptance Rate: 86%
- Retention Rate: 65%
- Graduation Rate: 43%
- Total Enrollment: 11,306
- Undergrad Students: 7,383
- Graduate Students: 3,923
- Grads Salary: $91,000
- Student-to-faculty: 20:1
19
University of Mary
Score: 71.31
- Undergraduate Tuition
- In-State: $21,468
- Out-of-State:$21,468
- Net Price: $18,369
- Acceptance Rate: 81%
- Retention Rate: 80%
- Graduation Rate: 64%
- Total Enrollment: 3,652
- Undergrad Students: 2,506
- Graduate Students: 1,146
- Grads Salary: $75,000
- Student-to-faculty: 14:1
20
Oregon Institute of Technology
Score: 71.2
- Undergraduate Tuition
- In-State: $12,687
- Out-of-State:$35,592
- Net Price: $17,283
- Acceptance Rate: 93%
- Retention Rate: 72%
- Graduation Rate: 57%
- Total Enrollment: 4,911
- Undergrad Students: 4,802
- Graduate Students: 109
- Grads Salary: $83,000
- Student-to-faculty: 15:1
21
Maryville University of Saint Louis
Score: 70.97
- Undergraduate Tuition
- In-State: $27,166
- Out-of-State:$27,166
- Net Price: $26,757
- Acceptance Rate: 88%
- Retention Rate: 83%
- Graduation Rate: 67%
- Total Enrollment: 9,959
- Undergrad Students: 5,809
- Graduate Students: 4,150
- Grads Salary: $82,000
- Student-to-faculty: 13:1
22
New Mexico State University
Score: 70.76
- Undergraduate Tuition
- In-State: $8,147
- Out-of-State:$25,271
- Net Price: $10,407
- Acceptance Rate: 78%
- Retention Rate: 72%
- Graduation Rate: 51%
- Total Enrollment: 14,268
- Undergrad Students: 11,591
- Graduate Students: 2,677
- Grads Salary: $76,000
- Student-to-faculty: 16:1
23
Concordia University-Wisconsin
Score: 70.69
- Undergraduate Tuition
- In-State: $34,250
- Out-of-State:$34,250
- Net Price: $24,485
- Acceptance Rate: 70%
- Retention Rate: 78%
- Graduation Rate: 66%
- Total Enrollment: 4,988
- Undergrad Students: 2,817
- Graduate Students: 2,171
- Grads Salary: $77,000
- Student-to-faculty: 11:1
24
East Carolina University
Score: 70.69
- Undergraduate Tuition
- In-State: $7,361
- Out-of-State:$23,638
- Net Price: $14,410
- Acceptance Rate: 92%
- Retention Rate: 80%
- Graduation Rate: 65%
- Total Enrollment: 27,151
- Undergrad Students: 21,688
- Graduate Students: 5,463
- Grads Salary: $71,000
- Student-to-faculty: 18:1
25
University of Minnesota-Crookston
Score: 70.55
- Undergraduate Tuition
- In-State: $13,120
- Out-of-State:$13,120
- Net Price: $12,894
- Acceptance Rate: 57%
- Retention Rate: 71%
- Graduation Rate: 53%
- Total Enrollment: 2,303
- Undergrad Students: 2,303
- Graduate Students: N/A
- Grads Salary: $74,000
- Student-to-faculty: 17:1
