Top 100 Affordable Marketing Schools

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Marketing is a vital part of any business venture. Without marketing, valuable skills and innovative products would never reach their target audience. Though we mainly remember marketing for the clever advertisements it creates, the field is far more broad and includes deep data analytics, web development, and even understanding where to embed a web address in a document.

To start the most successful marketing career possible, students need to find a marketing degree program that best suits their talents and desires. Furthermore, the program should be priced within their budget and offer the end goal of high salaries and a long, rewarding career. After all, an affordable degree does more than come with a low price tag, it also instills a solid foundation that will pay off for a lifetime.

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Top 100 Affordable Marketing College Rankings


Here are just some of the factors we use in creating our rankings.

  • Cost of Tuition:
    Naturally, this feature is a factor in determining the most affordable marketing degree programs. Tuition rates can be impacted by many things. Most notably, tuitions are dependent on whether a school is public or private and if public university students are in-state residents. We look at these factors but, more importantly, we analyze the net price, which can be dramatically different from the stated gross cost of the degree. In fact, some private colleges are so good at attracting grants and other subsidies that their students' cost rivals that of nearby public universities.
  • Online Program Availability:
    After the COVID pandemic, this is an increasingly popular feature a marketing degree program can offer. Programs that offer either full degrees online or at least allow students to take a portion of their courses online are seen as more flexible and in-tune with today's student. Marketing students will appreciate being able to use online courses to free up time for an internship, job, or simply to provide flexibility to their education.
  • Retention Rate:
    This number reflects the number of first-time, full-time students who return to campus for a second year. Educational researchers interpret a high retention rate as an indication that students and their families are satisfied with the level of academic rigor, campus resources, and even how much fun they have on campus.
1

CUNY Bernard M Baruch College

  • Tuition
    • In-State: $7,462
    • Out-of-state: $15,412
  • Net Price: $3,897
  • Retention Rate: 89%
  • Total Enrollment: 18,679
  • Undergrad Students: 15,482
  • Graduate Students: 3,197
  • Graduation Rate: 70%
  • Diplomas Awarded: 470
  • CUNY Bernard M Baruch College
2

The University of Texas Rio Grande Valley

  • Tuition
    • In-State: $8,917
    • Out-of-state: $18,733
  • Net Price: $4,419
  • Retention Rate: 76%
  • Total Enrollment: 29,113
  • Undergrad Students: 24,965
  • Graduate Students: 4,148
  • Graduation Rate: 46%
  • Diplomas Awarded: 51
  • The University of Texas Rio Grande Valley
3

California State University-Dominguez Hills

  • Tuition
    • In-State: $6,941
    • Out-of-state: $18,821
  • Net Price: $4,683
  • Retention Rate: 77%
  • Total Enrollment: 17,977
  • Undergrad Students: 15,365
  • Graduate Students: 2,612
  • Graduation Rate: 44%
  • Diplomas Awarded: 39
  • California State University-Dominguez Hills
4

CUNY York College

  • Tuition
    • In-State: $7,358
    • Out-of-state: $15,308
  • Net Price: $5,228
  • Retention Rate: 62%
  • Total Enrollment: 8,337
  • Undergrad Students: 8,116
  • Graduate Students: 221
  • Graduation Rate: 35%
  • Diplomas Awarded: 26
  • CUNY York College

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5

Dalton State College

  • Tuition
    • In-State: $3,683
    • Out-of-state: $10,589
  • Net Price: $5,776
  • Retention Rate: 63%
  • Total Enrollment: 4,964
  • Undergrad Students: 4,964
  • Graduate Students: N/A
  • Graduation Rate: 25%
  • Diplomas Awarded: 26
  • Dalton State College
6

Brigham Young University-Idaho

  • Tuition
    • In-State: $4,300
    • Out-of-state: $4,300
  • Net Price: $6,871
  • Retention Rate: 70%
  • Total Enrollment: 39,145
  • Undergrad Students: 39,145
  • Graduate Students: 0
  • Graduation Rate: 60%
  • Diplomas Awarded: 72
  • Brigham Young University-Idaho
7

California State University-Stanislaus

  • Tuition
    • In-State: $7,584
    • Out-of-state: $19,464
  • Net Price: $7,418
  • Retention Rate: 83%
  • Total Enrollment: 10,974
  • Undergrad Students: 9,723
  • Graduate Students: 1,251
  • Graduation Rate: 59%
  • Diplomas Awarded: N/A
  • California State University-Stanislaus
8

College of the Ozarks

  • Tuition
    • In-State: $19,960
    • Out-of-state: $19,960
  • Net Price: $7,505
  • Retention Rate: 82%
  • Total Enrollment: 1,546
  • Undergrad Students: 1,546
  • Graduate Students: N/A
  • Graduation Rate: 71%
  • Diplomas Awarded: 13
  • College of the Ozarks
9

Franklin University

  • Tuition
    • In-State: $9,577
    • Out-of-state: $9,577
  • Net Price: $7,658
  • Retention Rate: 47%
  • Total Enrollment: 6,031
  • Undergrad Students: 4,261
  • Graduate Students: 1,770
  • Graduation Rate: 28%
  • Diplomas Awarded: 52
  • Franklin University
10

Utah Valley University

  • Tuition
    • In-State: $5,906
    • Out-of-state: $16,806
  • Net Price: $8,184
  • Retention Rate: 65%
  • Total Enrollment: 41,728
  • Undergrad Students: 41,186
  • Graduate Students: 542
  • Graduation Rate: 32%
  • Diplomas Awarded: 168
  • Utah Valley University
11

Southeastern Oklahoma State University

  • Tuition
    • In-State: $6,750
    • Out-of-state: $15,390
  • Net Price: $8,276
  • Retention Rate: 62%
  • Total Enrollment: 5,049
  • Undergrad Students: 3,168
  • Graduate Students: 1,881
  • Graduation Rate: 35%
  • Diplomas Awarded: 12
  • Southeastern Oklahoma State University
12

Marshall University

  • Tuition
    • In-State: $8,512
    • Out-of-state: $19,366
  • Net Price: $8,387
  • Retention Rate: 73%
  • Total Enrollment: 12,852
  • Undergrad Students: 9,415
  • Graduate Students: 3,437
  • Graduation Rate: 49%
  • Diplomas Awarded: 56
  • Marshall University
13

The University of West Florida

  • Tuition
    • In-State: $6,360
    • Out-of-state: $19,241
  • Net Price: $8,452
  • Retention Rate: 81%
  • Total Enrollment: 12,557
  • Undergrad Students: 9,521
  • Graduate Students: 3,036
  • Graduation Rate: 46%
  • Diplomas Awarded: 33
  • The University of West Florida

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14

Fashion Institute of Technology

  • Tuition
    • In-State: $5,913
    • Out-of-state: $16,493
  • Net Price: $8,623
  • Retention Rate: 89%
  • Total Enrollment: 8,726
  • Undergrad Students: 8,508
  • Graduate Students: 218
  • Graduation Rate: 83%
  • Diplomas Awarded: N/A
  • Fashion Institute of Technology
15

Louisiana State University-Shreveport

  • Tuition
    • In-State: $7,160
    • Out-of-state: $20,314
  • Net Price: $8,676
  • Retention Rate: 65%
  • Total Enrollment: 8,579
  • Undergrad Students: 2,577
  • Graduate Students: 6,002
  • Graduation Rate: 31%
  • Diplomas Awarded: 24
  • Louisiana State University-Shreveport
16

The University of Texas at El Paso

  • Tuition
    • In-State: $9,450
    • Out-of-state: $24,516
  • Net Price: $8,758
  • Retention Rate: 75%
  • Total Enrollment: 25,177
  • Undergrad Students: 21,427
  • Graduate Students: 3,750
  • Graduation Rate: 37%
  • Diplomas Awarded: 94
  • The University of Texas at El Paso
17

Western Governors University

  • Tuition
    • In-State: $6,670
    • Out-of-state: $6,670
  • Net Price: $8,786
  • Retention Rate: 73%
  • Total Enrollment: 136,139
  • Undergrad Students: 98,630
  • Graduate Students: 37,509
  • Graduation Rate: 21%
  • Diplomas Awarded: 527
  • Western Governors University
18

Kent State University at Stark

  • Tuition
    • In-State: $6,229
    • Out-of-state: $15,105
  • Net Price: $8,822
  • Retention Rate: 61%
  • Total Enrollment: 4,422
  • Undergrad Students: 4,414
  • Graduate Students: 8
  • Graduation Rate: 30%
  • Diplomas Awarded: N/A
  • Kent State University at Stark
19

California State University-Northridge

  • Tuition
    • In-State: $7,017
    • Out-of-state: $18,897
  • Net Price: $8,882
  • Retention Rate: 81%
  • Total Enrollment: 39,910
  • Undergrad Students: 34,799
  • Graduate Students: 5,111
  • Graduation Rate: 55%
  • Diplomas Awarded: 376
  • California State University-Northridge
20

Florida International University

  • Tuition
    • In-State: $6,565
    • Out-of-state: $18,963
  • Net Price: $8,988
  • Retention Rate: 89%
  • Total Enrollment: 58,711
  • Undergrad Students: 49,326
  • Graduate Students: 9,385
  • Graduation Rate: 63%
  • Diplomas Awarded: 549
  • Florida International University
21

South Georgia State College

  • Tuition
    • In-State: $3,310
    • Out-of-state: $9,662
  • Net Price: $9,124
  • Retention Rate: 33%
  • Total Enrollment: 2,346
  • Undergrad Students: 2,346
  • Graduate Students: N/A
  • Graduation Rate: 14%
  • Diplomas Awarded: 27
  • South Georgia State College
22

Concord University

  • Tuition
    • In-State: $8,385
    • Out-of-state: $18,037
  • Net Price: $9,201
  • Retention Rate: 59%
  • Total Enrollment: 1,886
  • Undergrad Students: 1,570
  • Graduate Students: 316
  • Graduation Rate: 40%
  • Diplomas Awarded: N/A
  • Concord University
23

Coppin State University

  • Tuition
    • In-State: $6,809
    • Out-of-state: $13,334
  • Net Price: $12,544
  • Retention Rate: 57%
  • Total Enrollment:2,101
  • Undergrad Students:1,845
  • Graduate Students:256
  • Graduation Rate:26%
  • Diplomas Awarded:4
  • Coppin State University
24

University of Washington-Bothell

  • Tuition
    • In-State: $11,649
    • Out-of-state: $39,018
  • Net Price: $9,469
  • Retention Rate: 83%
  • Total Enrollment: 5,913
  • Undergrad Students: 5,350
  • Graduate Students: 563
  • Graduation Rate: 69%
  • Diplomas Awarded: 52
  • University of Washington-Bothell
25

North Carolina A&T State University

  • Tuition
    • In-State: $6,657
    • Out-of-state: $20,167
  • Net Price: $9,541
  • Retention Rate: 79%
  • Total Enrollment: 12,556
  • Undergrad Students: 11,039
  • Graduate Students: 1,517
  • Graduation Rate: 51%
  • Diplomas Awarded: 40
  • North Carolina A&T State University
26

University of Houston-Victoria

  • Tuition
    • In-State: $7,313
    • Out-of-state: $17,129
  • Net Price: $9,657
  • Retention Rate: 61%
  • Total Enrollment: 4,506
  • Undergrad Students: 3,367
  • Graduate Students: 1,139
  • Graduation Rate: 19%
  • Diplomas Awarded: 18
  • University of Houston-Victoria
27

University of Washington

  • Tuition
    • In-State: $11,745
    • Out-of-state: $39,114
  • Net Price: $9,661
  • Retention Rate: 95%
  • Total Enrollment: 47,576
  • Undergrad Students: 32,046
  • Graduate Students: 15,530
  • Graduation Rate: 84%
  • Diplomas Awarded: 103
  • University of Washington
28

Northern Kentucky University

  • Tuition
    • In-State: $10,296
    • Out-of-state: $20,256
  • Net Price: $9,664
  • Retention Rate: 72%
  • Total Enrollment: 15,664
  • Undergrad Students: 11,868
  • Graduate Students: 3,796
  • Graduation Rate: 46%
  • Diplomas Awarded: 9
  • Northern Kentucky University
29

McNeese State University

  • Tuition
    • In-State: $8,382
    • Out-of-state: $16,420
  • Net Price: $9,721
  • Retention Rate: 70%
  • Total Enrollment: 7,295
  • Undergrad Students: 6,663
  • Graduate Students: 632
  • Graduation Rate: 47%
  • Diplomas Awarded: 28
  • McNeese State University
30

Shawnee State University

  • Tuition
    • In-State: $8,604
    • Out-of-state: $14,647
  • Net Price: $9,778
  • Retention Rate: 78%
  • Total Enrollment: 3,641
  • Undergrad Students: 3,466
  • Graduate Students: 175
  • Graduation Rate: 41%
  • Diplomas Awarded: 9
  • Shawnee State University
31

University of North Florida

  • Tuition
    • In-State: $6,389
    • Out-of-state: $20,793
  • Net Price: $9,789
  • Retention Rate: 83%
  • Total Enrollment: 17,117
  • Undergrad Students: 14,734
  • Graduate Students: 2,383
  • Graduation Rate: 67%
  • Diplomas Awarded: 95
  • University of North Florida
32

Northeastern State University

  • Tuition
    • In-State: $6,915
    • Out-of-state: $15,315
  • Net Price: $9,790
  • Retention Rate: 60%
  • Total Enrollment: 7,517
  • Undergrad Students: 6,289
  • Graduate Students: 1,228
  • Graduation Rate: 33%
  • Diplomas Awarded: 46
  • Northeastern State University

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33

Harris-Stowe State University

  • Tuition
    • In-State: $5,484
    • Out-of-state: $10,116
  • Net Price: $9,889
  • Retention Rate: 55%
  • Total Enrollment: 1,630
  • Undergrad Students: 1,630
  • Graduate Students: N/A
  • Graduation Rate: 17%
  • Diplomas Awarded: 2
  • Harris-Stowe State University
34

University of Wisconsin-Parkside

  • Tuition
    • In-State: $7,444
    • Out-of-state: $15,714
  • Net Price: $9,938
  • Retention Rate: 73%
  • Total Enrollment: 4,388
  • Undergrad Students: 3,906
  • Graduate Students: 482
  • Graduation Rate: 44%
  • Diplomas Awarded: 39
  • University of Wisconsin-Parkside
35

University of South Florida

  • Tuition
    • In-State: $6,410
    • Out-of-state: $17,324
  • Net Price: $10,004
  • Retention Rate: 91%
  • Total Enrollment: 44,246
  • Undergrad Students: 32,684
  • Graduate Students: 11,562
  • Graduation Rate: 75%
  • Diplomas Awarded: 462
  • University of South Florida
36

University of Florida

  • Tuition
    • In-State: $6,381
    • Out-of-state: $28,659
  • Net Price: $10,075
  • Retention Rate: 97%
  • Total Enrollment: 52,407
  • Undergrad Students: 35,405
  • Graduate Students: 17,002
  • Graduation Rate: 88%
  • Diplomas Awarded: 223
  • University of Florida
37

Texas Woman's University

  • Tuition
    • In-State: $8,255
    • Out-of-state: $18,071
  • Net Price: $10,087
  • Retention Rate: 73%
  • Total Enrollment: 15,886
  • Undergrad Students: 10,598
  • Graduate Students: 5,288
  • Graduation Rate: 43%
  • Diplomas Awarded: 34
  • Texas Woman's University
38

Midwestern State University

  • Tuition
    • In-State: $9,796
    • Out-of-state: $11,746
  • Net Price: $10,094
  • Retention Rate: 67%
  • Total Enrollment: 5,969
  • Undergrad Students: 5,226
  • Graduate Students: 743
  • Graduation Rate: 45%
  • Diplomas Awarded: 29
  • Midwestern State University
39

University of Louisiana at Monroe

  • Tuition
    • In-State: $9,070
    • Out-of-state: $21,170
  • Net Price: $10,134
  • Retention Rate: 73%
  • Total Enrollment: 8,673
  • Undergrad Students: 6,948
  • Graduate Students: 1,725
  • Graduation Rate: 47%
  • Diplomas Awarded: 24
  • University of Louisiana at Monroe
40

Florida Gulf Coast University

  • Tuition
    • In-State: $6,118
    • Out-of-state: $25,162
  • Net Price: $10,151
  • Retention Rate: 80%
  • Total Enrollment: 14,977
  • Undergrad Students: 13,722
  • Graduate Students: 1,255
  • Graduation Rate: 50%
  • Diplomas Awarded: 141
  • Florida Gulf Coast University
41

San Ignacio University

  • Tuition
    • In-State: $10,400
    • Out-of-state: $10,400
  • Net Price: $10,229
  • Retention Rate: 96%
  • Total Enrollment: 140
  • Undergrad Students: 75
  • Graduate Students: 65
  • Graduation Rate: NA
  • Diplomas Awarded: 10
  • San Ignacio University
42

SUNY College at Old Westbury

  • Tuition
    • In-State: $8,122
    • Out-of-state: $18,032
  • Net Price: $10,273
  • Retention Rate: 76%
  • Total Enrollment: 5,126
  • Undergrad Students: 4,809
  • Graduate Students: 317
  • Graduation Rate: 48%
  • Diplomas Awarded: 20
  • SUNY College at Old Westbury
43

Purdue University Northwest

  • Tuition
    • In-State: $7,942
    • Out-of-state: $14,734
  • Net Price: $10,279
  • Retention Rate: 67%
  • Total Enrollment: 10,006
  • Undergrad Students: 9,106
  • Graduate Students: 900
  • Graduation Rate: 38%
  • Diplomas Awarded: 62
  • Purdue University Northwest
44

Missouri Western State University

  • Tuition
    • In-State: $8,875
    • Out-of-state: $15,300
  • Net Price: $10,440
  • Retention Rate: 63%
  • Total Enrollment: 5,608
  • Undergrad Students: 5,367
  • Graduate Students: 241
  • Graduation Rate: 38%
  • Diplomas Awarded: 20
  • Missouri Western State University
45

Rhode Island College

  • Tuition
    • In-State: $10,260
    • Out-of-state: $24,735
  • Net Price: $10,557
  • Retention Rate: 75%
  • Total Enrollment: 7,523
  • Undergrad Students: 6,432
  • Graduate Students: 1,091
  • Graduation Rate: 49%
  • Diplomas Awarded: 38
  • Rhode Island College
46

Appalachian State University

  • Tuition
    • In-State: $7,410
    • Out-of-state: $22,217
  • Net Price: $10,687
  • Retention Rate: 88%
  • Total Enrollment: 19,280
  • Undergrad Students: 17,518
  • Graduate Students: 1,762
  • Graduation Rate: 73%
  • Diplomas Awarded: 140
  • Appalachian State University
47

Southern Oregon University

  • Tuition
    • In-State: $10,710
    • Out-of-state: $27,990
  • Net Price: $10,806
  • Retention Rate: 70%
  • Total Enrollment: 6,093
  • Undergrad Students: 5,088
  • Graduate Students: 1,005
  • Graduation Rate: 46%
  • Diplomas Awarded: 2
  • Southern Oregon University
48

The University of Texas at San Antonio

  • Tuition
    • In-State: $8,566
    • Out-of-state: $20,572
  • Net Price: $10,934
  • Retention Rate: 73%
  • Total Enrollment: 32,594
  • Undergrad Students: 28,275
  • Graduate Students: 4,319
  • Graduation Rate: 46%
  • Diplomas Awarded: 191
  • The University of Texas at San Antonio
49

University of Central Florida

  • Tuition
    • In-State: $6,368
    • Out-of-state: $22,467
  • Net Price: $11,108
  • Retention Rate: 91%
  • Total Enrollment: 69,402
  • Undergrad Students: 59,371
  • Graduate Students: 10,031
  • Graduation Rate: 72%
  • Diplomas Awarded: 201
  • University of Central Florida
50

Lamar University

  • Tuition
    • In-State: $8,591
    • Out-of-state: $18,407
  • Net Price: $11,116
  • Retention Rate: 66%
  • Total Enrollment: 15,460
  • Undergrad Students: 8,701
  • Graduate Students: 6,759
  • Graduation Rate: 34%
  • Diplomas Awarded: 22
  • Lamar University

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51

Texas A&M University-San Antonio

  • Tuition
    • In-State: $8,901
    • Out-of-state: $21,896
  • Net Price: $11,175
  • Retention Rate: 69%
  • Total Enrollment: 6,710
  • Undergrad Students: 5,965
  • Graduate Students: 745
  • Graduation Rate: NA
  • Diplomas Awarded: 26
  • Texas A&M University-San Antonio
52

University of New Orleans

  • Tuition
    • In-State: $9,072
    • Out-of-state: $13,908
  • Net Price: $11,256
  • Retention Rate: 68%
  • Total Enrollment: 8,231
  • Undergrad Students: 6,713
  • Graduate Students: 1,518
  • Graduation Rate: 42%
  • Diplomas Awarded: 45
  • University of New Orleans
53

Arkansas Tech University

  • Tuition
    • In-State: $7,668
    • Out-of-state: $13,236
  • Net Price: $11,277
  • Retention Rate: 70%
  • Total Enrollment: 11,829
  • Undergrad Students: 11,015
  • Graduate Students: 814
  • Graduation Rate: 38%
  • Diplomas Awarded: 5
  • Arkansas Tech University
54

University of Alaska Anchorage

  • Tuition
    • In-State: $8,622
    • Out-of-state: $25,228
  • Net Price: $11,283
  • Retention Rate: 66%
  • Total Enrollment: 12,766
  • Undergrad Students: 12,103
  • Graduate Students: 663
  • Graduation Rate: 29%
  • Diplomas Awarded: 16
  • University of Alaska Anchorage
55

University of North Georgia

  • Tuition
    • In-State: $4,976
    • Out-of-state: $14,481
  • Net Price: $11,322
  • Retention Rate: 79%
  • Total Enrollment: 19,748
  • Undergrad Students: 19,036
  • Graduate Students: 712
  • Graduation Rate: 38%
  • Diplomas Awarded: 128
  • University of North Georgia
56

Florida Atlantic University

  • Tuition
    • In-State: $4,879
    • Out-of-state: $17,324
  • Net Price: $11,451
  • Retention Rate: 81%
  • Total Enrollment: 30,061
  • Undergrad Students: 24,740
  • Graduate Students: 5,321
  • Graduation Rate: 50%
  • Diplomas Awarded: 220
  • Florida Atlantic University
57

New Mexico State University

  • Tuition
    • In-State: $7,301
    • Out-of-state: $23,767
  • Net Price: $11,467
  • Retention Rate: 75%
  • Total Enrollment: 14,296
  • Undergrad Students: 11,675
  • Graduate Students: 2,621
  • Graduation Rate: 48%
  • Diplomas Awarded: 79
  • New Mexico State University
58

American Public University System

  • Tuition
    • In-State: $7,360
    • Out-of-state: $7,360
  • Net Price: $11,503
  • Retention Rate: 87%
  • Total Enrollment: 45,249
  • Undergrad Students: 37,335
  • Graduate Students: 7,914
  • Graduation Rate: 40%
  • Diplomas Awarded: 31
  • American Public University System
59

Lincoln University

  • Tuition
    • In-State: $8,370
    • Out-of-state: $15,360
  • Net Price: $11,574
  • Retention Rate: 54%
  • Total Enrollment: 2,436
  • Undergrad Students: 2,323
  • Graduate Students: 113
  • Graduation Rate: 27%
  • Diplomas Awarded: 14
  • Lincoln University
60

Clayton State University

  • Tuition
    • In-State: $5,568
    • Out-of-state: $16,290
  • Net Price: $11,620
  • Retention Rate: 71%
  • Total Enrollment: 6,879
  • Undergrad Students: 6,368
  • Graduate Students: 511
  • Graduation Rate: 30%
  • Diplomas Awarded: 29
  • Clayton State University
61

Murray State University

  • Tuition
    • In-State: $9,168
    • Out-of-state: $18,348
  • Net Price: $11,628
  • Retention Rate: 79%
  • Total Enrollment: 9,556
  • Undergrad Students: 8,139
  • Graduate Students: 1,417
  • Graduation Rate: 55%
  • Diplomas Awarded: 25
  • Murray State University
62

Louisiana Tech University

  • Tuition
    • In-State: $10,065
    • Out-of-state: $16,807
  • Net Price: $11,630
  • Retention Rate: 80%
  • Total Enrollment: 11,510
  • Undergrad Students: 10,289
  • Graduate Students: 1,221
  • Graduation Rate: 60%
  • Diplomas Awarded: 54
  • Louisiana Tech University
63

South College

  • Tuition
    • In-State: $16,975
    • Out-of-state: $16,975
  • Net Price: $11,654
  • Retention Rate: 53%
  • Total Enrollment: 2,843
  • Undergrad Students: 2,006
  • Graduate Students: 837
  • Graduation Rate: 34%
  • Diplomas Awarded: N/A
  • South College
64

Weber State University

  • Tuition
    • In-State: $5,956
    • Out-of-state: $16,138
  • Net Price: $11,767
  • Retention Rate: 66%
  • Total Enrollment: 29,644
  • Undergrad Students: 28,843
  • Graduate Students: 801
  • Graduation Rate: 34%
  • Diplomas Awarded: 26
  • Weber State University

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65

Youngstown State University

  • Tuition
    • In-State: $9,656
    • Out-of-state: $10,016
  • Net Price: $11,785
  • Retention Rate: 73%
  • Total Enrollment: 12,110
  • Undergrad Students: 10,938
  • Graduate Students: 1,172
  • Graduation Rate: 41%
  • Diplomas Awarded: 50
  • Youngstown State University
66

University of Nevada-Las Vegas

  • Tuition
    • In-State: $8,685
    • Out-of-state: $24,338
  • Net Price: $11,834
  • Retention Rate: 79%
  • Total Enrollment: 31,171
  • Undergrad Students: 25,827
  • Graduate Students: 5,344
  • Graduation Rate: 45%
  • Diplomas Awarded: 112
  • University of Nevada-Las Vegas
67

Columbus State University

  • Tuition
    • In-State: $6,241
    • Out-of-state: $17,295
  • Net Price: $11,855
  • Retention Rate: 72%
  • Total Enrollment: 7,877
  • Undergrad Students: 6,501
  • Graduate Students: 1,376
  • Graduation Rate: 38%
  • Diplomas Awarded: 33
  • Columbus State University
68

Winston-Salem State University

  • Tuition
    • In-State: $5,941
    • Out-of-state: $16,188
  • Net Price: $11,868
  • Retention Rate: 78%
  • Total Enrollment: 5,121
  • Undergrad Students: 4,656
  • Graduate Students: 465
  • Graduation Rate: 51%
  • Diplomas Awarded: 5
  • Winston-Salem State University
69

The University of Tennessee-Martin

  • Tuition
    • In-State: $9,748
    • Out-of-state: $15,788
  • Net Price: $11,895
  • Retention Rate: 75%
  • Total Enrollment: 7,280
  • Undergrad Students: 6,763
  • Graduate Students: 517
  • Graduation Rate: 47%
  • Diplomas Awarded: 24
  • The University of Tennessee-Martin
70

Minot State University

  • Tuition
    • In-State: $7,896
    • Out-of-state: $7,896
  • Net Price: $11,949
  • Retention Rate: 72%
  • Total Enrollment: 3,125
  • Undergrad Students: 2,836
  • Graduate Students: 289
  • Graduation Rate: 45%
  • Diplomas Awarded: 16
  • Minot State University
71

Augusta University

  • Tuition
    • In-State: $9,022
    • Out-of-state: $24,400
  • Net Price: $11,973
  • Retention Rate: 72%
  • Total Enrollment: 8,650
  • Undergrad Students: 5,604
  • Graduate Students: 3,046
  • Graduation Rate: 40%
  • Diplomas Awarded: 29
  • Augusta University
72

University of Minnesota-Crookston

  • Tuition
    • In-State: $12,014
    • Out-of-state: $12,014
  • Net Price: $12,010
  • Retention Rate: 72%
  • Total Enrollment: 2,768
  • Undergrad Students: 2,768
  • Graduate Students: N/A
  • Graduation Rate: 50%
  • Diplomas Awarded: 22
  • University of Minnesota-Crookston
73

Tennessee Wesleyan University

  • Tuition
    • In-State: $25,850
    • Out-of-state: $25,850
  • Net Price: $12,043
  • Retention Rate: 70%
  • Total Enrollment: 1,141
  • Undergrad Students: 1,060
  • Graduate Students: 81
  • Graduation Rate: 41%
  • Diplomas Awarded: 11
  • Tennessee Wesleyan University
74

Georgia Southwestern State University

  • Tuition
    • In-State: $5,464
    • Out-of-state: $16,186
  • Net Price: $12,053
  • Retention Rate: 68%
  • Total Enrollment: 2,950
  • Undergrad Students: 2,498
  • Graduate Students: 452
  • Graduation Rate: 38%
  • Diplomas Awarded: 20
  • Georgia Southwestern State University
75

University of Southern Maine

  • Tuition
    • In-State: $9,528
    • Out-of-state: $22,996
  • Net Price: $12,072
  • Retention Rate: 69%
  • Total Enrollment: 8,429
  • Undergrad Students: 6,675
  • Graduate Students: 1,754
  • Graduation Rate: 40%
  • Diplomas Awarded: 25
  • University of Southern Maine
76

University of Houston-Downtown

  • Tuition
    • In-State: $7,222
    • Out-of-state: $17,038
  • Net Price: $12,087
  • Retention Rate: 73%
  • Total Enrollment: 14,640
  • Undergrad Students: 13,136
  • Graduate Students: 1,504
  • Graduation Rate: 29%
  • Diplomas Awarded: 42
  • University of Houston-Downtown
77

Baker College

  • Tuition
    • In-State: $10,160
    • Out-of-state: $10,160
  • Net Price: $12,112
  • Retention Rate: 49%
  • Total Enrollment: 7,606
  • Undergrad Students: 7,240
  • Graduate Students: 366
  • Graduation Rate: 19%
  • Diplomas Awarded: 17
  • Baker College
78

Benedict College

  • Tuition
    • In-State: $17,200
    • Out-of-state: $17,200
  • Net Price: $12,155
  • Retention Rate: 56%
  • Total Enrollment: 2,040
  • Undergrad Students: 2,034
  • Graduate Students: 6
  • Graduation Rate: 28%
  • Diplomas Awarded: N/A
  • Benedict College
79

Portland State University

  • Tuition
    • In-State: $10,112
    • Out-of-state: $29,001
  • Net Price: $12,195
  • Retention Rate: 74%
  • Total Enrollment: 25,321
  • Undergrad Students: 20,320
  • Graduate Students: 5,001
  • Graduation Rate: 48%
  • Diplomas Awarded: 218
  • Portland State University
80

Southeastern Louisiana University

  • Tuition
    • In-State: $8,289
    • Out-of-state: $20,767
  • Net Price: $12,206
  • Retention Rate: 68%
  • Total Enrollment: 14,220
  • Undergrad Students: 13,257
  • Graduate Students: 963
  • Graduation Rate: 39%
  • Diplomas Awarded: 74
  • Southeastern Louisiana University
81

Valdosta State University

  • Tuition
    • In-State: $6,583
    • Out-of-state: $17,638
  • Net Price: $12,221
  • Retention Rate: 70%
  • Total Enrollment: 11,270
  • Undergrad Students: 8,590
  • Graduate Students: 2,680
  • Graduation Rate: 40%
  • Diplomas Awarded: 42
  • Valdosta State University
82

University of Arkansas at Little Rock

  • Tuition
    • In-State: $8,366
    • Out-of-state: $18,957
  • Net Price: $12,235
  • Retention Rate: 66%
  • Total Enrollment: 9,581
  • Undergrad Students: 7,120
  • Graduate Students: 2,461
  • Graduation Rate: 42%
  • Diplomas Awarded: 23
  • University of Arkansas at Little Rock
83

Middle Tennessee State University

  • Tuition
    • In-State: $9,070
    • Out-of-state: $27,742
  • Net Price: $12,265
  • Retention Rate: 75%
  • Total Enrollment: 21,721
  • Undergrad Students: 19,461
  • Graduate Students: 2,260
  • Graduation Rate: 47%
  • Diplomas Awarded: 93
  • Middle Tennessee State University
84

University of Wisconsin-Oshkosh

  • Tuition
    • In-State: $7,717
    • Out-of-state: $15,290
  • Net Price: $12,278
  • Retention Rate: 74%
  • Total Enrollment: 15,521
  • Undergrad Students: 14,267
  • Graduate Students: 1,254
  • Graduation Rate: 61%
  • Diplomas Awarded: 80
  • University of Wisconsin-Oshkosh

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85

Purdue University

  • Tuition
    • In-State: $9,992
    • Out-of-state: $28,794
  • Net Price: $12,294
  • Retention Rate: 91%
  • Total Enrollment: 45,500
  • Undergrad Students: 34,596
  • Graduate Students: 91
  • Graduation Rate: 82%
  • Diplomas Awarded: 83
  • Purdue University
86

University of Wisconsin-La Crosse

  • Tuition
    • In-State: $9,160
    • Out-of-state: $17,979
  • Net Price: $12,302
  • Retention Rate: 84%
  • Total Enrollment: 10,623
  • Undergrad Students: 9,668
  • Graduate Students: 955
  • Graduation Rate: 69%
  • Diplomas Awarded: 115
  • University of Wisconsin-La Crosse
87

Eastern Washington University

  • Tuition
    • In-State: $7,733
    • Out-of-state: $25,702
  • Net Price: $12,322
  • Retention Rate: 70%
  • Total Enrollment: 12,410
  • Undergrad Students: 10,756
  • Graduate Students: 1,654
  • Graduation Rate: 54%
  • Diplomas Awarded: 76
  • Eastern Washington University
88

Francis Marion University

  • Tuition
    • In-State: $11,160
    • Out-of-state: $21,544
  • Net Price: $12,380
  • Retention Rate: 69%
  • Total Enrollment: 4,240
  • Undergrad Students: 3,800
  • Graduate Students: 440
  • Graduation Rate: 44%
  • Diplomas Awarded: 17
  • Francis Marion University
89

Angelo State University

  • Tuition
    • In-State: $7,907
    • Out-of-state: 17,723
  • Net Price: $12,420
  • Retention Rate: 69%
  • Total Enrollment: 10,568
  • Undergrad Students: 8,981
  • Graduate Students: 1,587
  • Graduation Rate: 40%
  • Diplomas Awarded: 48
  • Angelo State University
90

Texas A&M University-Commerce

  • Tuition
    • In-State: $9,820
    • Out-of-state: $22,090
  • Net Price: $12,477
  • Retention Rate: 63%
  • Total Enrollment: 12,109
  • Undergrad Students: 8,390
  • Graduate Students: 3,719
  • Graduation Rate: 43%
  • Diplomas Awarded: 45
  • Texas A&M University-Commerce
91

Morehead State University

  • Tuition
    • In-State: $9,290
    • Out-of-state: $13,876
  • Net Price: $12,498
  • Retention Rate: 73%
  • Total Enrollment: 9,654
  • Undergrad Students: 8,958
  • Graduate Students: 696
  • Graduation Rate: 46%
  • Diplomas Awarded: 21
  • Morehead State University
92

University of Michigan-Flint

  • Tuition
    • In-State:$12,744
    • Out-of-state:$24,546
  • Net Price:$12,546
  • Retention Rate:74%
  • Total Enrollment:7,297
  • Undergrad Students: 5,862
  • Graduate Students:1,435
  • Graduation Rate:40%
  • Diplomas Awarded: 37
  • University of Illinois at Chicago
93

University of Illinois at Chicago

  • Tuition
    • In-State: $14,098
    • Out-of-state:$28,448
  • Net Price: $12,614
  • Retention Rate: 79%
  • Total Enrollment:32,324
  • Undergrad Students:21,641
  • Graduate Students:10,683
  • Graduation Rate:61%
  • Diplomas Awarded: 150
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94

Nicholls State University

  • Tuition
    • In-State:$7,946
    • Out-of-state:$9,039
  • Net Price:$12,621
  • Retention Rate: 73%
  • Total Enrollment:6,491
  • Undergrad Students:5,906
  • Graduate Students: 585
  • Graduation Rate: 49%
  • Diplomas Awarded: 16
  • Nicholls State University
95

Ferris State University

  • Tuition
    • In-State:$12,376
    • Out-of-state:$12,376
  • Net Price:$12,638
  • Retention Rate:76%
  • Total Enrollment:12,472
  • Undergrad Students:11,184
  • Graduate Students:1,288
  • Graduation Rate:50%
  • Diplomas Awarded: 52
  • Ferris State University
96

University of Michigan-Dearborn

  • Tuition
    • In-State: $13,552
    • Out-of-state:$27,520
  • Net Price:$12,639
  • Retention Rate:81%
  • Total Enrollment:9,191
  • Undergrad Students: 6,910
  • Graduate Students: 2,281
  • Graduation Rate:56%
  • Diplomas Awarded: 50
  • University of Michigan-Dearborn
97

Stephen F Austin State University

  • Tuition
    • In-State: $10,600
    • Out-of-state: $21,616
  • Net Price:$12,649
  • Retention Rate: 70%
  • Total Enrollment: 12,969
  • Undergrad Students: 11,494
  • Graduate Students: 1,475
  • Graduation Rate: 52%
  • Diplomas Awarded: 66
  • Stephen F Austin State University
98

Western Kentucky University

  • Tuition
    • In-State: $10,802
    • Out-of-state: $26,496
  • Net Price: $12,705
  • Retention Rate: 73%
  • Total Enrollment: 18,171
  • Undergrad Students: 15,895
  • Graduate Students: 2,276
  • Graduation Rate: 48%
  • Diplomas Awarded: 73
  • Western Kentucky University
99

University of Louisiana at Lafayette

  • Tuition
    • In-State:$10,358
    • Out-of-state:$24,086
  • Net Price:$12,706
  • Retention Rate:76%
  • Total Enrollment:16,933
  • Undergrad Students:14,603
  • Graduate Students:2,330
  • Graduation Rate:51%
  • Diplomas Awarded: 85
  • University of Louisiana at Lafayette
100

Florida State University

  • Tuition
    • In-State:$5,656
    • Out-of-state:$18,786
  • Net Price:$12,815
  • Retention Rate:93%
  • Total Enrollment:42,450
  • Undergrad Students:33,270
  • Graduate Students:9,180
  • Graduation Rate:83%
  • Diplomas Awarded: 393
  • Western Kentucky University

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Why a Degree from an Affordable Marketing School?


The cost of a college degree is always a concern for students and their families. Everyone wants to be sure that their degree is affordable at the outset and then they need to know that their degree will pay off in the long-term. To stem the up-front costs of a marketing degree, students can look for scholarships or grants and always seek marketing programs at public colleges and universities. Students should also consider spending their first two years in a community college where tuition rates are cheaper and can thus bring down the overall cost of a bachelor's marketing degree. Marketing degrees can be affordable in terms of long-term return on investment.

One thing to keep in mind when pursuing a marketing degree is that it is a very flexible and useful degree. Nearly every sort of business or even non-profit organization needs to market itself, and so they are often looking for marketing professionals. Since there are a range of skills that can fall under the umbrella of marketing, there are many sorts of jobs available for graduates.

Those who specialize in market analysis and statistics may find that they have the most opportunities in the market, in general. That is, if they know how to work with Big Data, they will be in high demand from firms in fields that include finance, public health, and more. In fact, nearly every industry will have a need for someone who can function as a data scientist.

Other marketing students may excel at administrative tasks and will be indispensable when it comes to managing large marketing teams. Even creative marketing professionals will find that they can always find work helping people set up snazzy websites, creating logos, or retouching photographs for ad campaigns.

Choosing an Affordable Marketing College


When it comes time to choose an affordable college, there are many factors to consider. The first on everyone's mind is the up-front cost of tuition, books, and living expenses, among other costs. After this important matter is settled, the second most important factor is the long-term return on investment a graduate is likely to see. Each of these broad factors influence the other.

For the up-front costs, students can seek to lower those costs by taking a number of steps. The first way to easily reduce tuition costs is to attend a public college or university in one's own state. Keep in mind that just because several marketing degree programs are all in the same state system, they won't necessarily cost the same. Seek out the best marketing degree program in the state system for the lowest cost and best outcomes.

With that in mind, students can reduce costs and stretch their educational dollars by spending their first two years in a community college. These schools are typically cheaper than any others in their state system and, in many cases, they deliver a high-value education. This is partly due to the fact that these schools are smaller and support more advantageous student-to-faculty ratios, meaning that class sizes are smaller. Their instructors frequently have PhDs and are often dedicated more to teaching than their own research projects. Once students complete an associate degree, they will have completed their core college curriculum at a lower cost than from any other school.

To find the most affordable university to complete one's bachelor's marketing degree, students should look at the course offerings, including the opportunity to find internships. The marketing program should have the sort of focus they desire for their careers, and they should also investigate what sorts of options are available for a minor concentration such as statistics, management, computer science, or graphic art and design.

Finally, students should investigate the long-term efficacy of a degree from any school they consider. They should seek to find out what master’s marketing programs graduates enroll in, what sorts of salaries graduates report, and they should try to find out what sort of reputation the program has in the business community.

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Online Options for Marketing Programs


The online option for a marketing degree program should be a consideration for all students. These programs allow students a way to get started with a job in marketing and not disrupt their studies. While there are no set rules for how these programs are priced, many can offer more affordable tuition than their traditional classroom counterparts. On the other hand, since students can live anywhere in the nation or world and still take classes, every online degree program offers students a way to cut down their living expenses.

Since marketing is a field that is conducted mostly via computers, an online marketing degree is a great choice. If students need to conduct any sort of real-world experiments or assignments, those shouldn't require any special equipment, such as beakers and Bunsen burners. However, though online marketing courses have been around for many years, students still wonder if they can receive the same high-value yet affordable education as in traditional classroom degree programs.

In fact, studies show that online students reap the same outcomes as their classroom bound peers. Further, students in online courses find that they have easier access to instruction since their professors are a mere e-mail or zoom call away. Thus, every student has the same opportunity to receive attention and instruction. On the other hand, students will find that the online classroom doesn't allow for anyone to hide in the back of the room and avoid participation.

Are Marketing Programs in High Demand?


Since marketing is a vital part of every organization, high value and affordable marketing degree programs are likewise competitive and highly sought. Since the Bureau of Labor Statistics shows that the median salary for marketing professionals exceeds $140,000 per year, and the projected growth rate for the field is 10% in coming years, it's easy to see why students are clamoring to enroll in a bachelor's marketing degree program.

For those students who are more inclined toward the analytical aspects of marketing, the demand grows even more. Those who can analyze huge caches of data, also known as big data, are eagerly sought by firms in all fields. These marketing professionals frequently have a master’s degree and are highly skilled in mathematics as well as computer programming.

For the less analytical, a creative approach to marketing may be more appropriate. Graphic designers and artists who can deliver the sorts of looks advertisers seek are always in demand. As a whole, their salaries aren't as high as their analytical peers but they can still do very well. Creative directors, for instance, can earn six figures. Creatives who pair their skills with an MBA or other traditional marketing degree may find that they are able to move up into a spot as a marketing manager.

All in all, marketing degree programs attract students who have a wide range of interests and talents. Thus, marketing degree programs with more wide-ranging offerings will attract more students.

What Can You Do with a Degree in Marketing?


A marketing degree can be the foundation for a successful career in a wide range of occupations. Having a deep knowledge of marketing can be a great basis for a career in retail management, for instance. After all, these professionals need to know how to attract customers and sell individual items from their inventory. A marketing degree will help a retail manager understand how to best conduct promotions for individual items and the best approach for in-store events that seek to bring in a large number of potential customers at once.

Marketing professionals can also work as independent consultants for firms who need to revamp their approach to sales. These consultants may have specific skills, such as market analysis. In fact, if a big data specialist has a proprietary, proven mathematical formula for sorting and analyzing data, they can often fetch high fees from clients who need a new approach for marketing their products or services.

Creative marketing professionals can also find work in a wide range of industrial settings. For instance, some graphic artists find that they are particularly good at layout, and so make a career working in programs such as InDesign or Scribus where they create pamphlets and one-page advertising for clients. Others may be more skilled at illustrations and put their talents to use creating fun graphics for clients, including logos and even cartoonish characters that become the face of a brand.

Later in a career, marketing professionals can move up into management. For the best chances of success, marketing professionals should earn a master’s marketing degree or an MBA with a concentration in marketing. In fact, an MBA is probably the best choice since that degree sharpens general business skills on top of providing the opportunity to enhance one's knowledge of marketing. On the other hand, a dual MBA program that pairs a master’s marketing degree with an MBA might be the best possible choice.

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Marketing Graduates Earn More After College


While marketing is not a field that requires any specific degree or license, marketing degree graduates tend to earn far more after college than their non-degreed peers. The added knowledge and skill that one acquires in a degree program are invaluable assets when it comes to solving problems and coming up with creative solutions. This may be especially true for those who work on the more analytical side of marketing. This is due to the fact that they need special training in statistics and computer modeling for big data.

When it comes to hard salary numbers, positions in management or those that require more technical skill clearly pay more than others. Payscale.com, for instance, reports that marketing associates earn an average salary of $47,000, with a low of $35,000. That position can conceivably be attained by someone without a degree, or only an associate degree. On the other hand, marketing directors earn and average salary of over $90,000.

Since the title of director typically indicates upper-level management, it's likely that those who reach that level have bachelor's, if not master’s, marketing degrees. Payscale finds that those with a master of science in marketing do earn more per year than those with only a bachelor's degree. For instance, marketing managers with a master’s marketing degree earn nearly $5,000 more per year than those with a bachelor's degree. While that difference may not seem like much, those with a master’s degree can often reach that level faster and while they are younger. Thus, their careers are bound to have greater success, assuming that they get their master’s degrees as soon as possible.

FAQs


  • What does a career in marketing look like?
    Marketing careers can take many forms. Some are interested in the event side of marketing and may start out working as representatives at conventions or other events. Others focus on big data and parsing how products appeal to specific people in the market. Then there are the creatives who may focus on creating marketing videos, graphics, or other static forms of marketing whether on the web or in print.
  • Is marketing a well-paid position?
    This depends on the firm and their marketing budget. Naturally, firms with more of a marketing budget can pay more than others. Salaries also depend on one's actual position and job type. Those data scientists who model troves of big data tend to earn more than a marketing associate. That said, marketing tends to be a well-paid, and fun, position to have in the world of business.
  • Will an MBA in marketing give a graduate a good position?
    Yes, an MBA will help a marketing professional rise to the top of their firm. Not only does the degree reinforce one's knowledge of marketing but the first year of an MBA is spent diving deep into business topics such as management, finance, and human resources. That background will be helpful in landing a position in the C-suites.
  • How long does it take to get a bachelor’s or master’s marketing degree?
    Generally speaking, it takes students between four and six years to complete a bachelor's degree. Master's marketing degrees take around another two years. However, there now accelerated MBA programs for undergraduate marketing students that take a total of five intensive years to complete. The accelerated MBA is perhaps the most time and cost-effective route, though these programs aren't particularly prevalent, yet.

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